In 1988, the curtain of a new era was about to rise.
Li Muchen, a struggling young author, arrived in 1988 with a head full of business knowledge, beginning his journey of counterattack.
<...Thinking back on the journey of Chenbao Toy Company, Li Muchen couldn't help but smile with satisfaction.
From the initial small-scale operations to the important position it currently holds in the toy industry, every step has been full of hardships and struggles.
Recently, with the emergence of a series of popular cartoon characters, Chenbao Toy Company has ushered in unprecedented development opportunities.
Garfield, with his chubby, lazy and adorable image, has long been deeply rooted in people's hearts. SpongeBob SquarePants, with his optimistic, cheerful and energetic personality, has won the love of countless people.
There are also those anime characters from the newly popular comics, such as the innocence and cuteness of Chibi Maruko-chan, the bravery and beauty of Sailor Moon, the passion and enthusiasm of Slam Dunk... Each image seems to have magical powers, attracting people's attention.
Li Muchen was well aware of the value of these cartoon characters, and he decisively decided to let Chenbao Toy Company make full use of these resources to create more new toys and peripheral products.
He convened a crucial meeting with the company's design team and production department.
The atmosphere in the conference room was tense and heated. Li Muchen sat at the head of the table, gazing at everyone with a determined gaze.
"Ladies and gentlemen, we are now facing a huge opportunity. These popular anime characters provide us with unlimited possibilities. We must go all out to design the most creative and highest-quality toys and peripheral products." His voice was steady, powerful, and full of confidence.
Xiao Yang, the head of the design team, said excitedly, "Mr. Li, we've got a lot of great ideas. For example, we can design Garfield plush toys with different expressions and poses, and SpongeBob's stationery sets can be more colorful. And we can also launch a series of figures, keychains, and other peripheral products based on the characters in the comics."
His face was filled with enthusiasm and confidence. He held a stack of design sketches in his hands and showed everyone their ideas.
Not to be outdone, Lao Zhang, the production manager, said, "Mr. Li, we're fully prepared and ready to go into production at any moment. We will strictly control quality to ensure that every product meets the highest standards."
His eyes revealed firmness and determination, as if assuring Li Muchen that they would be able to complete the task.
Li Muchen nodded with satisfaction: "Very good, everyone is very motivated. We must seize this opportunity to take Chenbao Toy Company to the next level."
There was a glimmer of anticipation in his eyes, as if he had already seen the glory of the future.
In the following days, everyone at Chenbao Toys Company devoted themselves to their intensive work.
Designers work day and night to continuously improve their designs; workers on the production line operate machines busy and orderly to ensure that every product is completed on time; the sales team actively expands the market and cooperates with major distributors and retailers to bring these new toys and peripheral products to the world.
Inside the factory, the roar of machines is endless. Workers are concentrating on operating the machines, assembling parts into exquisite toys.
Each toy has undergone rigorous quality inspection to ensure that there are no defects.
A young worker, Xiao Li, carefully placed a Garfield plush toy into a box with a satisfied smile on his face.
"These toys are so cute. I'm sure children will love them," he said to himself.
In the sales department, the phones rang one after another. Salespeople were busy answering calls from customers, answering their questions, and processing orders.
Xiao Wang, a sales representative, was discussing a partnership with a distributor. "Our toys and related products are of excellent quality and innovative design, and have a very promising market. I'm confident our partnership will be a great success," he said, his voice filled with confidence and enthusiasm.
With the launch of these new toys and peripheral products, the market response has been extremely enthusiastic.
Children were deeply attracted by these cute toys and exquisite peripheral products, and pestered their parents to buy them.
Parents are also impressed by the quality and creativity of these products and buy them for their children without hesitation.
In a toy store, it was bustling with activity. Children held their parents' hands and excitedly picked out their favorite toys in front of the shelves.
A little girl picked up a Sailor Moon figurine, her eyes sparkling with joy. "Mom, I love this Sailor Moon so much! She's so beautiful!" Her voice was clear and melodious, full of childlike innocence.
Mom looked at her with a smile and said, "Okay, as long as you like it, Mom will buy it for you."
In another store, a little boy was holding a Garfield plush toy, unable to let it go. His face was filled with a happy smile, as if he owned the whole world.
"Dad, this Garfield cat is so soft and cute! I want to hold it to sleep every day." Dad smiled and touched his head: "Okay, as long as you like it."
With the hot sales, Chenbao Toys' revenue has also been rising. Monthly revenue has increased from over US$2 billion to over US$3 billion.
Li Muchen looked at the series of gratifying numbers on the financial statements, and his heart was filled with a sense of accomplishment.
He called his assistant Shangguan Yuting and said with emotion, "Yuting, our efforts have not been in vain. The success of these new toys and peripheral products has made our company stronger."
Shangguan Yuting looked at him with a smile: "Mr. Li, this is the result of your wise decision and the joint efforts of everyone. We must continue this momentum, continue to innovate, and create more glory for the company."
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!