In 1988, the curtain of a new era was about to rise.
Li Muchen, a struggling young author, arrived in 1988 with a head full of business knowledge, beginning his journey of counterattack.
<...Li Muchen was thinking about an important business decision in his mind.
He suddenly remembered Uniqlo, a fast fashion brand under the Fast Retailing Group that had not yet taken off.
In his memory, Uniqlo will become a fashion giant worth tens of billions of dollars in the future.
This idea flashed through his mind and instantly ignited his inner business passion.
"Hmph, now is the best time to acquire Uniqlo. Taking advantage of the low price and buying it at a premium will be an extremely cost-effective deal." Li Muchen muttered to himself in a steady and powerful voice.
The corners of his mouth rose slightly, revealing a confident smile.
Li Muchen turned around, walked to the huge desk, and pressed the call button. "Xiao Wang, come in." His voice was full of majesty.
After a while, Assistant Xiao Wang hurried into the office, bowed slightly, and said respectfully, "Boss, what can I do for you?"
Li Muchen raised his head slightly, looked at Xiao Wang sharply, and said, "Go investigate the Uniqlo brand under Fast Retailing Group and see if there's any possibility of acquiring it. I think this brand has great potential, and we need to bring it under our wing as soon as possible."
Xiao Wang was slightly stunned, then he understood the boss's intention.
He knew that Li Muchen's business acumen was always accurate, and the projects he favored could often bring huge profits.
"Yes, boss. I will arrange someone to investigate immediately." Xiao Wang said firmly.
In the following days, Xiao Wang led his team to conduct a comprehensive investigation of Uniqlo, analyzing its market share, brand influence, financial status, and other aspects.
After some in-depth research, Xiao Wang found that although Uniqlo is not very well-known at present, its product quality and design style have great potential.
Moreover, since Fast Retailing is currently facing some financial problems, the acquisition price of Uniqlo may be relatively low.
Xiao Wang excitedly came to Li Muchen's office and reported the results of the investigation to him.
"Boss, we have conducted a comprehensive investigation of Uniqlo. This brand does have great potential, and the current acquisition price is also relatively appropriate. I suggest that we act as soon as possible and acquire it." Xiao Wang said.
Li Muchen nodded slightly, a satisfied smile on his face. "Very good, Xiao Wang. You've done an excellent job. Arrange for negotiations with Fast Retailing immediately and acquire Uniqlo at all costs," Li Muchen said decisively.
Xiao Wang took the order and started the difficult negotiations with Fast Retailing Group.
During the negotiation process, Xiao Wang fully demonstrated his wisdom and decisiveness.
He was well aware of Li Muchen's importance to Uniqlo and believed that the acquisition must be completed as quickly and efficiently as possible.
Therefore, he was willing to pay a premium to acquire the company just to achieve his goal as soon as possible.
"Our boss is very optimistic about your company's Uniqlo brand and hopes to cooperate with your company to jointly create a world-renowned fashion brand." Xiao Wang said to the person in charge of Fast Retailing Group.
The head of Fast Retailing Group frowned slightly, obviously hesitant about Xiao Wang's proposal.
He knew that being acquired meant he would lose some of his autonomy, but at the same time he would also gain huge financial support and a broader space for development.
"We need to think about it." said the person in charge.
Xiao Wang smiled slightly and said, "I understand your concerns. However, you should also recognize the strength and influence of our boss. Joining us is a rare opportunity for Uniqlo."
After intense negotiations, Li Muchen successfully acquired Uniqlo for more than 100 million US dollars.
When this news came, Li Muchen showed a victorious smile on his face.
"Well done, Xiao Wang. You've worked hard." Li Muchen said.
Xiao Wang quickly said, "This is what I should do, Boss. I will continue to work hard for your business empire."
After acquiring Uniqlo, Li Muchen immediately started his next plan.
He hired a large number of designers to design many future Uniqlo products and registered the copyrights for them.
He knows very well that in the fashion industry, design is the core competitiveness.
Only with unique design can we be invincible in the fierce market competition.
"We want Uniqlo to become a fashion leader, not a follower. From now on, it won't be us copying others, but they will copy us." Li Muchen said to the designers, his eyes full of anticipation.
The designers felt Li Muchen's determination and confidence, and expressed that they would do their best to design the most fashionable and unique products for Uniqlo.
While designing, Li Muchen invested another US$300 million in the development of Uniqlo.
Part of the money is used to hire designers, part is used to purchase raw materials and sales channels, and part is used to buy factories and hire workers in the country.
He knows very well that only by having his own production base and sales channels can he guarantee the quality of Uniqlo's products and market supply.
"We want to build a complete industrial chain from design, production to sales, making Uniqlo the most competitive fast fashion brand in the world," said Li Muchen.
In order to increase Uniqlo's popularity and influence, Li Muchen also approved US$20 million in advertising expenses.
He invited some well-known stars and models to endorse Uniqlo and carried out advertising in major media.
At the same time, he also opened Uniqlo stores in major cities so that consumers can experience the charm of Uniqlo products more intuitively.
Under Li Muchen's careful planning and operation, the fast fashion brand Uniqlo quickly became famous.
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