In 1988, the curtain of a new era was about to rise.
Li Muchen, a struggling young author, arrived in 1988 with a head full of business knowledge, beginning his journey of counterattack.
<...As the owner of Starbucks Coffee, Li Muchen has been paying close attention to market trends.
Over the past year, he has witnessed Starbucks grow from just a few dozen coffee shops to a behemoth with over a thousand stores today, like tenacious seeds taking root and sprouting in the soil of the market.
This astonishing speed of development filled him with pride and also prompted him to think more deeply about the future.
Recalling his decision to invest in Starbucks, Li Muchen's mouth corners slightly raised, revealing a barely perceptible smile.
At that time, relying on his keen business sense and decisive decision-making ability, he resolutely invested 300 million US dollars.
This was not a small amount at the time, but he firmly believed in his vision and believed that Starbucks coffee had unique charm and unlimited potential.
And now, Starbucks' development has once again exceeded his expectations.
Just recently, he learned that Starbucks was able to allocate $50 million for expansion shortly after its establishment.
This news made him look at Starbucks' management team and operating model with new eyes.
"How did they do it?" Li Muchen thought to himself, with curiosity and admiration flashing in his eyes.
He slowly turned around and walked towards the spacious desk.
The desk was piled with various documents and reports, but his attention was attracted by a report on Starbucks' global market analysis.
He sat down, picked up the report gently, and began to read it carefully.
The data and analysis on each page were like pieces of a puzzle depicting Starbucks' future development blueprint, gradually piecing together a clear picture in his mind.
"The prospects of Starbucks coffee are far broader than I imagined." Li Muchen murmured to himself, his eyes revealing determination and excitement.
He seemed to see Starbucks stores shining like stars around the world, and people holding Starbucks coffee in their hands with satisfied smiles on their faces.
Just then, there was a gentle knock on the office door. "Come in," Li Muchen said, with a hint of anticipation in his voice.
The door slowly opened and in walked his secretary Isabella.
His decision to ask his assistant Xiao Wang to help him find a dozen beautiful secretaries was absolutely the right one.
Isabella is not only his right-hand man at work, but also his close partner in life.
She is tall and has a pretty face. Her long golden hair falls on her shoulders like a waterfall, exuding charming charm.
Today, she wore a smart business suit, which made her look more elegant and generous.
"Honey, are you looking for me?" Isabella asked with a smile. Her voice was gentle and pleasant, like a spring breeze, gently blowing through Li Muchen's heart.
"Yes, Isabella. Come and take a look at this." Li Muchen said, handing the report in his hand to Isabella.
Isabella took the report, walked over to Li Muchen, sat down, and began to read it carefully.
Her brows were slightly furrowed, her eyes focused and serious, and she was making marks on the report with the pencil in her hand from time to time.
After a while, Isabella looked up at Li Muchen and said, "Dear, Starbucks is indeed developing very rapidly. This report also analyzes the potential of the global market in detail. Do you have any new ideas?"
Li Muchen smiled slightly, reached out and gently held Isabella's hand, and said, "You really understand me too well, dear. I think it's time for Starbucks to take a step further and go global."
Isabella's eyes lit up, and she said excitedly, "You mean, you want to expand globally on a large scale?"
"That's right." Li Muchen nodded. "I plan to allocate one billion US dollars to Starbucks to open new coffee shops and conduct publicity and promotion around the world. I believe that as long as we seize this opportunity, Starbucks will become one of the most influential coffee brands in the world."
After hearing what Li Muchen said, Isabella felt excited and a little worried.
She knew that this was a decision full of opportunities and challenges.
Competition in the global market is extremely fierce, and it is not easy to stand out among the many coffee brands.
"My dear, I trust your decision. However, we also need to consider it carefully. After all, one billion dollars is not a small amount, and we need to ensure that every investment can get a reasonable return." Isabella said gently, her eyes full of trust and support for Li Muchen.
Li Muchen held Isabella's hand tightly and said gratefully, "I know, dear. Don't worry, this is just a small amount of money for me. Besides, we have an excellent team, unique products and brand culture. I believe we will succeed."
Isabella nodded and looked at Li Muchen with a smile, her eyes full of love and encouragement. "So what do we need to do next?" she asked.
Li Muchen stood up, walked to the whiteboard in the office, picked up a marker, and began to write and draw on it.
"First, we need to develop a detailed global expansion plan. We need to identify the target market, choose suitable store locations, and formulate marketing strategies..." Li Muchen said as he wrote down key points on the whiteboard.
Isabella listened attentively and offered her opinions and suggestions from time to time.
The two of them were like a pair of partners with perfect understanding, and they enthusiastically discussed the future development of Starbucks in the office.
Time passed by unknowingly, and when the afterglow of the setting sun shone into the office through the window, Li Muchen and Isabella realized that a long time had passed.
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!