60s辣妈:重生带娃奔小康

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Chapter 240: Late Autumn Elected Vice Chairman of the Provincial Federation of Industry and Commerce, Promoting the Development of the Food Industry

“We are husband and wife, your affairs are my affairs.” Shen Tingzhou looked at Lin Wanqiu affectionately. “From now on, no matter what you do, I will always support you and be your strongest backing.”

Shen Nian'an also raised her juice glass and said with a smile, "Mom, congratulations on being elected president! I am so proud of you! I will learn from you and be a responsible and compassionate person in the future."

Looking at the love and support in her husband's and son's eyes, Lin Wanqiu's heart was filled with happiness. She knew that the road ahead was long and there would be all sorts of challenges, but as long as her family was by her side and her colleagues in the industry supported her, she had the confidence and courage to face everything.

After the association was established, Lin Wanqiu immediately began a series of tasks according to the established plan. She organized association members to conduct self-examination and self-correction, comparing themselves against industry standards, identifying their own problems, and making timely rectifications; she joined forces with market supervision departments to conduct a comprehensive investigation of food enterprises throughout the province, and seriously dealt with those enterprises that violated laws and regulations, thus purifying the market environment; she also established an industry information exchange platform to promptly release market dynamics, policies and regulations, technical information, and other information to facilitate communication and cooperation among enterprises.

Under Lin Wanqiu's leadership, the food industry association has achieved remarkable results. More and more companies have joined the association, industry order has significantly improved, product quality has steadily increased, and consumer satisfaction has risen steadily. Lin Wanqiu's name has also spread throughout the province's business community, and everyone speaks highly of this young, capable, courageous, and resourceful female president.

However, Lin Wanqiu was not content with her current achievements. She knew that the development of the industry was a continuous process, and that constant innovation and progress were needed for the food industry to truly prosper. She began to think about how to further enhance the industry's competitiveness and promote its development towards higher quality and greater sustainability.

She recalled the modern food industry development concepts she had learned in the space—the content on brand building, supply chain integration, and green production—which deeply inspired her. She realized that most food companies today operate independently, lacking brand awareness and supply chain thinking, which severely restricts the industry's development. If industry resources could be integrated, a number of influential brands could be created, a complete supply chain could be built, and green production and sustainable development could be achieved, then the competitiveness of the entire industry would be greatly enhanced.

With this in mind, Lin Wanqiu formed a new plan. She decided that the association's focus would shift to brand building, supply chain integration, and the promotion of green production. She would lead her industry colleagues to create their own brands, build a complete supply chain from raw material planting and processing to market sales, promote green, environmentally friendly, and healthy production methods, and ensure that the province's food industry gains a foothold in the national and even international markets.

That day, Lin Wanqiu was in her office developing a new work plan when the association's secretary-general knocked on the door and came in. "President Lin, an entrepreneur named Zhao Tiancheng wants to see you. He's in the agricultural product planting business and says he has something important to discuss with you."

"Zhao Tiancheng?" Lin Wanqiu was taken aback. She didn't recognize the person. "Please invite him in."

Soon, a tall, dark-skinned middle-aged man followed the secretary-general in. He was dressed in a simple Zhongshan suit, his face showing some restraint, but his eyes were very firm.

"President Lin, hello! My name is Zhao Tiancheng, and I am the head of Tiancheng Planting Cooperative in Qinghe County." Zhao Tiancheng took the initiative to step forward and extended his hand. "I have heard of your great name for a long time, and I have come to visit you today to ask you some questions."

Lin Wanqiu smiled and shook hands with him: "Mr. Zhao, you're too kind. Please have a seat. If you have any questions, please feel free to ask, and we can discuss them together."

After sitting down, Zhao Tiancheng took a sip of water and began to speak: "Chairman Lin, my planting cooperative mainly grows crops such as wheat, corn, and soybeans. Over the years, we have been trying to provide high-quality raw materials for food companies, but we just can't find stable partners. Many food companies either have their own planting bases or already have fixed suppliers. No matter how good the quality of our agricultural products is, it is difficult for them to enter the market."

He paused for a moment, then continued, "I've heard that you're currently promoting supply chain integration, and I think this is a great opportunity. I hope to join the association, establish long-term and stable cooperative relationships with food companies, provide them with high-quality raw materials, and also hope that the association can guide us to improve planting techniques and increase the quality and yield of agricultural products."

Hearing Zhao Tiancheng's words, Lin Wanqiu's heart stirred. Zhao Tiancheng's request coincided perfectly with her plan. Agricultural product cultivation is the source of the food industry; only by ensuring the quality of raw materials can high-quality food be produced. If planting cooperatives could be connected with food companies to build a "planting + processing + sales" industrial chain, it would not only solve the sales problems of planting cooperatives but also provide food companies with a stable supply of raw materials, achieving mutual benefit and win-win results.

"Mr. Zhao, your idea is excellent!" Lin Wanqiu said with a smile. "Industry chain integration is indeed a key focus of our association's work going forward. We are looking for high-quality planting cooperatives to cooperate with. We would very much welcome your cooperative's willingness to join the association and establish cooperative relationships with food companies!"

She paused, then continued, "Regarding the technical guidance, rest assured, the association will organize agricultural experts to provide free technical training and guidance to you and other planting cooperatives, helping you improve your planting techniques and increase the quality and yield of your agricultural products. At the same time, we will also coordinate with food companies to sign long-term purchase contracts with you, ensuring a stable market for your agricultural products."

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