Chapter 434: No Innovation, Death

"What's the matter?" An Rong thought it was the assistant and asked without raising her head.

It was not until he saw the person in front of him sitting down out of the corner of his eye that he looked up, feeling something strange.

"You..." An Rong was stunned when she saw that it was Lin Xia, as if she didn't expect Lin Xia to come. "How is home?"

After the last meeting, An Rong never saw Lin Xia again. She didn't expect that Lin Xia would take the initiative to come to her house.

The cooperation mode had been agreed upon before, so Lin Xia didn't have to come in person, as other people would be the ones to make the connection.

Now seeing Lin Xia coming to the factory on her own initiative, An Rong immediately had some bad thoughts and became a little worried that something might have happened at home.

"Everything is fine at home. I came here today to discuss business." Lin Xia replied with a smile. She was also a little embarrassed about their true relationship.

However, if the daily chemical factory didn't change, Lin Xia would be affected, so even though it was embarrassing, she had to come.

"What's the matter?" An Rong originally wanted to talk about Lu Yuxiu, but when she heard Lin Xia say that she wanted to talk about business, she suddenly became curious.

She wouldn't decide to cancel the cooperation because of the relationship between her and Lu Yuxiu, right?

"I heard you guys have moved into a shopping mall?"

An Rong was stunned for a moment, then smiled and said with an undisguised pride in her tone: "Did you see that? Our Anmei Investment Promotion Department is not fake. Now entering the Guangcheng shopping mall is just the first step. The future development goal is to enter the national market."

The fact that they were able to settle in the shopping mall shows that the investment promotion department does have something going for it. However, when Lin Xia thought about how they were in such a small corner of the shopping mall, she always felt that there was something wrong with the development direction set by Anmei Daily Chemical Factory.

At that time, shopping malls were still state-owned. Due to this institutional reason, they were unable to adapt quickly to market demand and maintained old concepts and ideas.

But it won’t be long before private shopping malls appear, and such management mechanisms and operating methods will be more suitable for the development of daily chemical factories.

“I wonder if Mr. An has noticed the new brands emerging in the market?”

"Isn't this normal? But their development is not as good as ours, so what is there to worry about?" An Rong was a little confused as to why Lin Xia said this.

"Yes, the brands are indeed not as good as yours, but the mall has also introduced many international brands. They have a longer history in fashion, and I believe you know more about them than I do."

An Rong came back from abroad, otherwise she would not have thought of working in daily chemical beauty.

"Of course I know, but their sales are average."

An Rong frowned. She was certainly aware of the changes in the shopping malls, but Chinese people were wary of these foreign brands. In addition, because of their high prices, she felt that those brands were not their competitors.

"It's average now, but it will get better sooner or later, and the Chinese people will accept it." Lin Xia said straight to the point: "I think Anmei needs to innovate. While the momentum is the best now, we should let everyone keep the freshness of Anmei."

"Innovation? Is there something wrong with Anmei's products?" An Rong was puzzled. She was very confident in Anmei's products. In China, she felt that there was no rival at all.

Lin Xia also saw that An Rong didn't seem to be aware of the crisis at all, and she knew that she wouldn't understand if she said too much. "There is nothing wrong with Anmei's products, but if they remain unchanged, there will definitely be big problems."

“Nowadays, everyone is pursuing individuality and trends. When only a few people own something new, it is a trend. When everyone owns it, it just follows the crowd.” Only those who are at the forefront and lead the trend can be the ultimate winners.

Lin Xia could see that An Rong disagreed with this statement, and she realized that she was unlikely to change her mind.

"But I want Anmei to become a classic, a 'vanishing cream' that everyone wants to own." An Rong said confidently as she thought about the development of the factory.

She is confident that Anmei's products are better than vanishing cream, and at the current pace of entering shopping malls, they will sooner or later replace vanishing cream.

"Then have you ever thought that when you become "snow cream", there will be new "Anmei" to replace you?"

Lin Xia stood up, her eyes clear as she said, "I suggest that Mr. An pay more attention to the market, otherwise I'm worried about future cooperation. The cooperation with An Mei is still very pleasant, but we all have to follow the market, don't we?"

If Anmei was eliminated by the market, she would not be dragged down by Anmei because of that little relationship. If that day really came, she would definitely look for other partners.

But because of this relationship, she still said some things she shouldn't have said. Now it depends on whether An Rong can understand it.

This way, even if she finds another place later, she can be considered to have done her part.

An Rong looked at Lin Xia's back as she left. Although she didn't agree with what Lin Xia said, she thought that there was strength in numbers and it would be a bit stressful for her to make such a crucial decision alone.

So they called the marketing department to a meeting, after all, they knew the market best.

After Lin Xia finished talking with An Rong, she kept waiting for news from An Rong, but she never heard that they would have new research and development directions, so she knew that she didn't listen to what they said.

"Hongmei, you should pay more attention to the beauty brands on the market during this period." Lin Xia wanted to take Yang Hongmei with her and train her so that she could let go of this aspect in the future.

Yang Hongmei was a little surprised when she heard this. "Haven't we always had a good cooperation with Anmei? Why do we need to change to a new brand?"

"You've also seen the new brands on the market, right?" Lin Xia mentioned the brands they saw when they were shopping in the mall.

Yang Hongmei nodded: "Yes, there are quite a few. Do you want to..."

"Take a look at Anmei's products. Although there are no major problems, have you seen the recent sales of cosmetics?"

The sales of cosmetics in the store have dropped sharply recently. There are more repeat customers for clothing, but cosmetics are consumed slowly, so repurchases are also slow.

Yang Hongmei frowned, "It has indeed dropped a lot. Could it be that the product is not working well?"

After saying this, Yang Hongmei touched her face. She has been using it all the time and thinks the effect is quite good. How could it not be useful?

"How long have you been using this set?"

Yang Hongmei counted on her fingers and found that a set of cosmetics was more expensive than vanishing cream. Sometimes she was reluctant to use too much, so she used a set of skin care products for more than half a year, and there was still a little bit left.

She uses cosmetics every day, and the only thing that is consumed the most is lipstick. But she still has a lot, and she feels that she can use it for another two years.

"I've been using it for half a year. I plan to buy more after I use it up."

"You have been using these products for so long. Are your customers like you? Will they not buy these products again within half a year?"

Clothes are different. Different occasions require different clothes, and you need to buy new clothes all year round.

But it’s different with cosmetics. Anmei still has the same few products. It’s impossible for customers to pay for a set of exactly the same ones and keep them at home.