At first they thought it was a problem with the kitchen, so they spent a lot of money to hire a chef from one of Yeh's restaurants.

After the chef went to their store and made the same dishes, business did improve a bit, but it still couldn't compare to Yeh Carol's store.

What is this called?

Brand effect.

When people ask who to go to for dinner, the first thing that comes to mind is Ye Xiaozhen’s Qianlixiang Restaurant.

Xie Zhiguo and his family thought that the taste would improve business, but unfortunately they still believed in the old theory that good wine needs no bush, and thought that as long as the taste was the same, Ye Xiaozhen's store would still do good business.

Unfortunately, the results were disappointing.

They don't pay enough attention to the brand, so even if they make the same taste, in the eyes of others, they are not authentic and are like a pirated shop.

As long as you go to the authentic store to eat, who would go to the pirated store?

Ye Xiaozhen was writing a business plan on the second floor when Xie Linan came up and said, "Second Aunt and her daughter-in-law are here again and ordered our newest dish."

Ye Xiaozhen paused for a moment with the pen in her hand, then started writing quickly again.

"Just order something, as long as they don't dine and dash."

"They come here to learn from us. If we come up with a new dish, it won't take long for their restaurant to launch it."

"Whatever, cooking doesn't require any high-tech skills. Our business is good, so it's easy to be imitated. This is normal."

"Aren't you worried? They're imitating our dishes."

"You can imitate our dishes, but you can't imitate our achievements," Ye Xiaozhen said confidently.

She knew from the beginning that her dishes would be imitated, which is why Ye Xiaozhen decided to set up a company early on and turn the hotel into a brand.

In this case, even if all the dishes are copied by nearby restaurants, they can't make it as good as Yeh Cocoon.

Xie Linan sat down at the corner of her desk and tapped her fingers on the desk a few times.

"You didn't learn this skill of seizing the initiative in a dream, did you?"

"Yeah, and on TV."

"Television?"

"Oh, you see, I never miss the daily news broadcast. The general direction is hidden here. We will do whatever the country tells us to do. As for brand awareness, it has been done very well abroad."

Xie Linan smiled and said, "You are right."

He also loves to read the news, all kinds of news.

And newspapers.

There is a chance that there is something hidden here.

School started in the blink of an eye. Xie Li called every day to ask about Hongxia's situation and said that she might come back.

Hongxia told her directly that she would go to register by herself.

"School is about to start. I've prepared everything. You can register by yourself. You don't have to make this trip. Just stay in Haicheng and... keep an eye on him."

Xie Li was speechless for a moment.

Ye Xiaozhen, who was sitting next to him, didn't know what to say.

After hanging up the phone, she asked Hongxia, "You've never seen your mother drive like this before, don't you miss her?"

Hongxia bit her lip, and after a long pause, she asked Ye Xiaozhen, "Aunt, tell me, have I implicated my mother?"

Ye Xiaozhen was a little surprised, "Why do you say that?"

"Otherwise, how could she follow my dad wherever he goes because of me? Because of me, they can't see each other all year round, that's why... that's why it happens."

"Why do you think so? It's definitely not your fault. If your father had cared more, he would have taken you and your daughter over long ago."

"But...this...isn't it really because of me?"

"Of course, it's not your problem."

Ye Xiaozhen didn't expect that a child of a few years old would think so much. She seemed to have seen some problems. For example, she felt that the conflicts between them were due to long-term separation.

Of course, long-term living is definitely one of the problems.

But if you say it's because of the child, then it's definitely not true.

Ye Xiaozhen was worried that Hongxia would take the blame on herself, so she talked to her for more than an hour in one breath.

From the time when Xie Li was forced to drive the car because she had to take care of her grandparents, until the accident when her father went abroad.

In short, various reasons led them to this point, but it was definitely not because they wanted to take care of Hongxia.

She finally listened.

After a long silence, he said, "Then let them spend more time together. I'm afraid that once my mother leaves, my father's old illness will recur."

There is some truth in this.

Although Zhang Jianhua is a scumbag, Xie Li is by his side and can suppress him.

After Hongxia left, the phone rang again shortly afterwards.

Ye Xiaozhen answered the phone and Xie Li came over as usual.

"Jin, is Hongxia with you?"

"No, she went to see her uncle."

"I can't live without you. I want to talk to you."

"You want to talk about Hongxia?"

"What the hell, what's wrong with this kid? Why did she say that? Her father did that dirty thing, does she hate me too?"

Then, Xie Li said with a heavy nasal voice: "She has never left me like this before, but now she says she won't let me go back. Does she... does she hate me?"

"Sister, you misunderstood. Hongxia doesn't hate you. She just thinks she is a burden to you."

"Ah? She's a burden to me? What do you mean?"

"She thought you were forced to leave Zhang Jianhua because you had to take care of her. She thought Zhang Jianhua cheated on Wan Hong because his wife was not around."

Xie Li: “…”

"Why does she think so?"

"It's not easy for her to think so much as a child. Otherwise, what else can she think?"

Children of this age, unlike those in later generations, can be very simple.

There is no Internet, and there is no such thing.

He has just graduated and all the people he comes into contact with are children.

There are limited TV programs to watch. What does she think?

"My problem with Zhang Jianhua is definitely not because of her. Zhang Jianhua had promised that he would take my mother and me to live in the city, but now that bastard Zhang Jianhua has broken his promise. Xiaozhen, please help me explain it."

"Sister, don't worry. I've already explained it to her and she listened. But she still thinks you and Zhang Jianhua should spend more time together, so she asked you to keep an eye on Zhang Jianhua."

Xie Li: “…”

Apart from other things, it is right to stare at Zhang Jianhua.

She now calls Zhang Jianhua when she has nothing to do, and goes to their company when she has nothing to do. Now everyone in the company knows her.

She also contacted several girls in the company privately, gave them their phone numbers, and asked them to help keep an eye on Zhang Jianhua and give her their phone number if they found anything wrong.

After more contact, the girls in the company also noticed it.

Although Mr. Zhang is very capable, it seems that the boss's wife is the boss of their family.

It seems more important to please the boss lady.

Zhang Jianhua has been behaving himself lately and hasn't done anything weird again.

After school started, the two uncles continued to live on campus and only came back once a month.

Hongxia commutes to school. Her home is so close, so there is no need for her to live in the school dormitory.