After more than four hours, this New Year's Eve gala, which combined elements of traditional Chinese culture, animation, games, movies, music, and classic IPs, finally came to a successful close.

The D-Station Dimension Festival went viral overnight, with peak viewership exceeding 50 million. In terms of both traffic and popularity, it completely surpassed the New Year's Eve galas of traditional TV stations. Discussions on various forums and QQ groups revolved around the performances of the Dimension Festival. This stunning visual feast garnered countless praises from young users.

Judging from all aspects, the New Year's Eve gala on D-Station has received an unprecedented response. It has broken the traditional performance format of galas with its innovation and content, while also injecting new vitality into traditional culture.

As CCTV reporters asked Zhou Lu, COO of D-site, "Why did D-site choose to create such a unique New Year's Eve gala? This kind of content and format, which has almost never appeared in any New Year's Eve gala before, has become a key factor in breaking into the mainstream."

Zhou Lu said, "For brands, market traffic is certainly important, but what is more important is whether they can capture their core users. D Station truly respects its users and, from the perspective of user preferences, has tailored a New Year's Eve party exclusively for D Station users."

“Every program is familiar to D-site fans. When they see their favorite works on stage, they feel genuinely happy, which creates a strong sense of recognition. What D-site does is simply amplify this sense of recognition, amplify it to the point that all the fans who like it celebrate together, thus creating an emotional resonance.”

Zhou Lu smiled and looked at the CCTV reporter as she continued to answer: "Moreover, in this era, conventional New Year's Eve performances can no longer bring people a sense of novelty. Today's young people are all knowledgeable and have a wealth of experience. They are the main force of future consumption and hold the power of consumption discourse for the next generation. I believe that grasping Generation Z means grasping the future."

"Simply put, as a young platform, D-site should focus on creating things that users truly enjoy, constantly innovating, and avoiding stagnation in order to produce truly good products."

Zhou Lu's words revealed the core values ​​of DiliDili, and the success of the DiliDili Anime Festival has become a classic case study, studied and operated by countless platforms.

Since the New Year's Eve gala, D-site has truly broken out of its niche, with topics being discussed everywhere, gaining the love and attention of countless young people, and its user base is growing daily.

Those who didn't watch the live stream flocked to D-site to catch up on the recorded broadcasts after countless enthusiastic recommendations from fans, or watched them two or three times. In less than half a month, the number of views exceeded 100 million, which is astonishing.

Just as Jiang Xia had imagined, after D-Station successfully built its own brand, its commercial potential continued to be stimulated, and various big-name commercial advertisements came one after another. Many excellent UP masters have won the favor of advertisers, which can be said to be a win-win-win situation for all three parties.

Just as the year 2012 officially began and the Spring Festival was approaching, Tsinghua University's winter final exams also came to a successful conclusion.

This semester, Jiang Xia didn't have much time to study. She crammed in the last week and barely managed to get a score of 70. Although the score wasn't high, it was still a passing grade.

However, given Jiang Xia's current status at the school, unless he misses the exam on the day of the test, it would be very difficult for him to fail.

With the Spring Festival just around the corner, Qitian Animation's Tom and Jerry movie for the Year of the Dragon has finally obtained its public screening license and is now officially in the promotion and distribution phase. It will be released nationwide on the first day of the Lunar New Year.

With its record-breaking 1.78 billion yuan box office last year, it has maintained its title as the top-grossing domestic film. Coupled with the unprecedented popularity of the recent Dimensional Festival, the Year of the Dragon movie has become the most anticipated Spring Festival film for countless netizens as soon as its release date was set.

Some netizens jokingly said that the only thing that could defeat Qitian Animation is Qitian Animation.

Perhaps it really isn't a joke.

"Godmother, how are the negotiations with major cinemas regarding the number of screenings during the Spring Festival going?" Jiang Xia asked casually, glancing at the report in her hand.

Speaking of this, Li Weiya smiled and said, "They agreed very readily. On the first day of the Lunar New Year, they guaranteed a minimum of 40% of the screenings. If the big movie's box office performance is outstanding, they will continue to increase it proportionally."

Upon hearing this, Jiang Xia chuckled and said, "Businessmen are all profit-driven. Only a fool wouldn't do something if there's money to be made. With the current IP value of Tom and Jerry, the box office is guaranteed to be high."

“That makes sense,” Li Weiya nodded in agreement.

“In that case, let’s start the preview screenings a week earlier. The scale of the preview screenings must be larger than last year, and there must be more screenings. Hmm… Godmother, you should talk to them about this.” Jiang Xia said.

"no problem."

Li Weiya was just about to bring up this issue. Last year's big movie benefited from the explosive word-of-mouth during its preview screenings, and even before its official release, a plethora of excellent film reviews emerged.

Coupled with the extensive publicity campaign, it secured the top spot at the box office on the first day of its release, with an absolute advantage.

Moreover, back then it was only a three-day preview, but now it's a week earlier, which will greatly stimulate their desire to see it. With the Tom and Jerry brand as a golden brand, the preview effect will not be bad.

Not long after Li Weiya left, Wang Ming pushed open the office door again.

"Old Jiang, I want to talk to you about something."

"What's wrong?" Jiang Xia put down the report in her hand and looked up at him.

Wang Ming rubbed his fingers and said, "The big movie is about to be released, so I just wanted to ask you what your plans are for the Spring Festival."

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