Jinjiang genuine 116

Since Wang Yun raised the issue of annual cards, she was prepared. She quickly sorted out the data Ye Han needed and came to report.

Wang Yun now has two assistants, who do most of the chores and sales statistics, greatly reducing her workload. This also allows her to better coordinate important affairs in the park and focus on higher-level development.

Wang Yun: "Director, the statistics are out.

Our VIP annual pass has been in use since October 18 last year. As of the end of last month, August 31, the average number of times tourists used it was 15.6 times. The ticket price is equivalent to 780 yuan, which is equivalent to a 24% discount on the annual pass. "

"The median number is 17.3 times, which translates to a ticket price of 865 yuan, or a 31% discount.

There are still two months left for the annual pass, so it is very cost-effective for tourists to apply for the annual pass.”

Ye Han took the data sheet and checked the specific information.

The list here is more detailed: 15.8% of tourists use their annual pass more than 30 times, 28.1% 20-30 times, 42.7% 12-20 times, and around 13% less than 12 times.

12 times is the balance point between annual pass and individual ticket sales.

That is to say, only 13% of people who purchased the annual pass were in a "loss-making" state, and the possibility of purchasing it next year is uncertain; but the other 87% have used it more times per capita, and the possibility of repurchase is very high.

This probability can be said to be unique in any tourist attraction or amusement park.

This shows the appeal of Huajianji.

Ye Han looked at the data table and found that tourists who used the card more than 20 times would definitely repurchase. The annual card was equivalent to a 50% to 60% discount for them, which was a great deal.

Even without the privilege of 'opening gates separately and skipping queues', it is still worth buying.

This group of people accounted for 44% of the total number of tourists. Seeing this data, Ye Han felt relieved.

Combined with the average number of times and the median, it seems that the VIP annual card can indeed be downgraded to an ordinary annual card.

Ye Han thought for a moment and said, "Sister Yun, do you think it will have any impact if we remove the privilege of not having to queue?"

Wang Yun: "There is definitely an impact. But in terms of the discount, it is more cost-effective to apply for an annual pass than to buy tickets individually, so tourists who need it will still buy it."

She continued: "But the more troublesome thing is that last year's old customers enjoyed this discount, and canceling it this year may cause dissatisfaction among them."

These people are tourists who have supported Huajianji from the very beginning. Not only are they active in applying for annual passes, they have also made great contributions to the promotion and sharing of Huajianji. Their consumption of drinks and peripheral products is also not low. They are loyal customers of Huajianji and must be well maintained.

Wang Yun: "In addition, some high-end tourists value their time and value the privilege of 'skipping the queue' the most.

After the cancellation, it would be best for us to tailor annual pass packages for these tourists.”

Ye Han nodded: "It agrees with my idea."

So my suggestion is to keep the name of the VIP card unchanged, cancel the queue-free privilege, and reduce the price from 598 yuan to 499 yuan. This is equivalent to giving old customers a discount. "

There will be certain losses for Huajianji, but the launch of the annual pass itself is a discount benefit.

Issuing annual passes can, on the one hand, provide convenience for tourists; on the other hand, it can increase the number of times tourists visit.

If I don’t get an annual pass, I might come here five or six times a year. But after getting it, I don’t want to waste time, so I come here more than ten times a year.

The various consumption brought about by this, such as refreshments, drinks, snacks, peripheral products, etc., far exceed the ticket discounts.

Whether it is 40% off or 30% off, there is not much difference.

Moreover, 499 yuan feels much cheaper than 500+, which is more in line with the needs of the general public and may stimulate the application of annual passes.

Ye Han: "We will also launch a VIP card, which includes privileges such as entering the park one hour earlier and opening the gate separately."

After discussion, the two decided on the types of annual passes to be issued this year, a total of four types.

Ordinary VIP card: 499 yuan.

There is no limit on the number of visits, but night tickets must be booked in advance.

Parent-child card (one adult and one child): 899 yuan

Family card (three people): 1,288 yuan

Exclusive VIP card: 1,888 yuan.

The included privileges are as follows:

①You can enter the park one hour in advance to avoid the peak crowds.

②Open gates separately and enjoy the privilege of no queues during peak season

③All facilities in the park are free, including rowing boats, bamboo rafts, sightseeing cars, etc.

④ Birthday month: A free gift of Huajianji’s special refreshments.

This way the needs of each group can be met.

Huajianji is very popular nowadays. Except for the off-season of two or three months, tourists line up almost every day.

Especially during the winter and summer vacations, and during the May Day and National Day Golden Weeks, the average waiting time for tourists exceeds half an hour.

As Wang Yun said, high-end customers value time and efficiency most.

Whether it is entering the park one hour in advance or skipping the queue during peak season, it all suits their psychology and directly hits the user's pain points.

I believe that the exclusive VIP card launched this time will satisfy them.

After deciding on the type and price of the annual pass, the next step is design and production.

The design of ordinary VIP cards can remain the same as last year.

Ye Han still remembers that it was an ink painting style, depicting the magnificent scenery of the artificial lake in summer. It was outlined with ink and came alive on the paper. The matte texture was very high-end, and the characteristics of Huajianji could be seen at a glance.

For parent-child cards and family cards, Ye Han suggested using the science museum's Tree of Life as the background, with parents introducing something to their children below, with the main theme being a place of joy and education.

Everyone also thinks this is a great idea. The relevant information has been sent to the designer and is currently being designed.

As for the VIP version, after discussion, we plan to design two versions.

One with a purple background, focusing on the wisteria corridor and the sea of ​​lavender.

A water forest with a green background, depicting mist and dappled light and shadows.

Both versions are very popular and unique attractions.

Wait until the design is completed before comparing which one to choose.

If both versions are well designed, it is not a bad idea to release them simultaneously.

Let the clients make their own choices.

Wang Yun: "Director, what is the quantity we need this time?"

Last year, a total of more than 16,500 annual passes were sold. Based on this year's traffic flow, the number of people applying for annual passes will increase significantly, and is expected to be 4-5 times that of last year.

Among them, electronic cards are the most commonly applied for, and physical cards account for about 30%-40%.

Ye Han thought for a moment and said, "We'll make 30,000 regular cards first, 5,000 parent-child cards and family cards each, and about 2,000 VIP cards after the designs are confirmed."

Wang Yun: "Okay, Principal."

At present, no one can be sure of the number of people who will apply for annual cards. If it is not enough, a second printing will be carried out later.

But Ye Han felt that it should be about the same.

After all, out-of-town tourists basically don’t apply for annual passes, only locals do.

With the arrival of the National Day Golden Week, the number of tourists has increased significantly.

As a tourist city, W City receives millions of tourists every year during this period, which is an important source of autumn tourism income.

The large-scale chrysanthemum exhibition in the forest park officially opened on September 30, and tourists came to watch it in an endless stream.

This is an annual grand spectacle in W City. If you miss it, you will have to wait another year. Don’t miss this opportunity.

After the opening, a large number of tourists flocked to the park. People lined up early in the morning and the crowded flow continued until the park closed at 19:00 in the evening.

With the support of the National Day Golden Week, the number of visitors received on the first day reached 18,000, setting a new record.

Relatively speaking, the increase in the number of tourists to Huajianji is not that large.

The number of visitors on the first day of the Golden Week was more than 7,000 (including night shows), which was not as popular as during the summer vacation.

After all, "Hua Jian Ji" was so popular during the summer vacation that it appeared on several hot searches in a row.

The two-color Vanvisa, the twin thousand-petal lotus, the lavender sea, the most beautiful Metasequoia forest, the wisteria flower corridor, the giant Victoria amazonica still holds the Guinness record, and the promotion of Qingshuang UP main MV has become extremely popular, with an average daily visitor attendance of 11,000 people.

If there were no flow limit, it is very likely that the number of visitors would reach 15,000 to 20,000 per day, firmly ranking first in the popularity list of travel apps.

However, now, the lotus pond scenery has ended, the wisteria and rose flowers have faded, and the vacant orchid area in the exhibition greenhouse is being adjusted; due to the migration and protection of migratory birds, the bamboo raft project in the Metasequoia forest has been cancelled, which is bound to affect the tourists' experience.

Fortunately, Huajianji has beautiful scenery and many scenic spots, and the number of tourists has always remained at a high level, even in the off-season.

This is something that no other tourist attraction can do.

On October 1, the Chrysanthemum Pavilion of Huajianji was officially opened.

Tourists who visited the site that day posted photos one after another after returning, which quickly flooded their WeChat Moments and were also widely shared on social media platforms.

"Did you go to the Chrysanthemum Exhibition? It looked good."

"No, it was taken at Huajianji Botanical Garden."

"Ah, are there other places in W City that hold chrysanthemum exhibitions? Isn't it just the Forest Park?"

"It's not an exhibition, it's a separate chrysanthemum pavilion. If you want to go, go early. I think there will be a lot of people in a few days."

"Okay, I'll go see it tomorrow!"

Huajianji promoted the opening of the Chrysanthemum Pavilion in advance, and relevant news and pictures were released on official accounts and social platforms, but compared with the overwhelming publicity of the Forest Park, it is nothing.

What's more, in previous years, only the Forest Park in W City held large-scale chrysanthemum exhibitions, and most locals were unaware of the opening of the Huajianji Chrysanthemum Pavilion.

But Ye Han was not worried.

She is very confident in the design and construction of the Chrysanthemum Pavilion.

On October 1st, Yao Bing finally had a chance to rest. He originally wanted to sleep in, but his parents woke him up early in the morning to go see the chrysanthemum exhibition.

"It only happens once a year, so let's go in the morning when there aren't many people."

"All right."

Yao Bing climbed up from the bed.

Last year she and her friends went on a week-long trip out of town, and this year she took the opportunity to spend those few days with her parents and make them happy.

When the group of three arrived at the forest park, Yao Bing's first impression was that there were too many people.

There were so many people, there were crowds of people early in the morning, there were tourists from other places and locals, all kinds of noisy sounds and incomprehensible dialects came into people's minds, which greatly reduced their interest.

Yao Bing yawned and looked at the dark crowd around him.

Perhaps because there was no diversion, the queues were a mess and it felt like there were more people than at Huajianji.

"Oh, why are there so many people?" Yao's mother was also surprised.

She had come out early in the morning thinking that there wouldn't be many people around, but she didn't expect that -

"There will definitely be a lot of people during the Golden Week. It's okay. Let's get in line first."

The three of them waited in line for a long time before they could get in.

As soon as you enter the door, you will see a huge chrysanthemum landscape. A grass circle with the word "chrysanthemum" stands at the door, surrounded by a sea of ​​chrysanthemums. Pots of brightly colored chrysanthemums are arranged in circles, forming a large chrysanthemum flower bed.

"This style is great, Xiaobing, please take a picture for me." said Yao's mother.

"OK."

Yao Bing then looked for a place to take photos.

But there were too many people, and no matter how I took the photo, there were only people. Moreover, the landscape was very prominent and so many people were taking photos, so in the end I was unable to take any individual photos.

Looking through the photos he had taken, Yao Bing looked dissatisfied.

She unconsciously began to miss Huajianji again.

The dreamy sea of ​​lavender flowers attracted so many tourists to come and admire. She originally thought that she could not capture the effect of wandering in the sea of ​​flowers. As a result, Huajianji had marked out a separate area for them to take pictures. The results were simply amazing, just like strolling in a manor in Provence, where the years were peaceful and quiet.

As soon as it was released, everyone started asking about it, it was like an artistic photo.

"Xiao Bing, what are you thinking about? Show me how the photo was taken."

Yao's mother looked at a few photos and felt that the person standing in the back was a nuisance, but cutting it out would destroy the integrity of the scenery, so she said, "It's pretty good, much better than your father's."

Father Yao: “…”

You get shot even when you're lying down.

After taking the photos, the three followed the crowd to admire the chrysanthemums up close.

"Look at these yellow chrysanthemums, the flowers are so big. What kind is it? It doesn't seem to be written." Yao's mother looked around but couldn't find a brand.

"Mom, let's walk a little further. There should be something ahead."

"Okay, let's go."

On both sides of the road are flower beds made of chrysanthemums, arranged in long rows. Walking among them, you feel as if you are surrounded by a garden of chrysanthemums.

These chrysanthemums are mainly yellow, with red, purple, pink and other colors. They are pieced together in pots one after another, forming clusters of flowers with bright colors.

However, Yao Bing didn't like it very much.

She took a few photos with her mobile phone. A single chrysanthemum was beautiful, but when they were put together, it looked a bit tacky.

It fails to embody the elegant character of one of the four gentlemen of 'plum, orchid, bamboo and chrysanthemum'.

Maybe it’s because of her aesthetic taste, she doesn’t like this traditional landscaping.

She glanced at her mother and thought she would like it.

There is a kind of elegant purple chrysanthemum in the middle of the road. Yao Bing checked on his mobile phone and found out that it is called "Purple Peony" and is a famous variety of chrysanthemum.

It turns out to be a famous brand.

She shook her head slightly in her heart. If she hadn't looked it up herself, who would have known that the chrysanthemums placed on the roadside would be a famous product?

They are placed together in large quantities like this, and you can't feel their preciousness at all.

When you reach the central area, you will see sculptures of dragons on both sides, various large butterflies, peacocks and other shapes, densely packed together.

There are also several-meter-high chrysanthemum towers, huge spherical chrysanthemum clusters, yellow chrysanthemum wreaths, and a vast sea of ​​flowers. It is indeed a magnificent sight.

Unfortunately, it doesn't match her aesthetic.

Yao Bing glanced at it for a few seconds and then looked away.

The long fence made of chrysanthemums placed by the river was quite beautiful, and she took a lot of photos of it.

There were crowds of people around, many tourists were taking photos, there were many people at each tourist attraction, and it was almost impossible to find a vacant place.

The photos taken of Yao's mother either have no one in the frame or the scene is incomplete. There is no other way. Even if there is no one in front blocking the camera, there are people behind.

We can only block irrelevant people as much as possible.

Yao's father and mother walked along the central area to admire the different varieties of chrysanthemums, while Yao Bing looked around and finally found a large introduction board nearby.

It introduces more than 20 varieties of precious chrysanthemums and provides illustrations.

Yao Bing complained in her heart again, what was the difference between this and her looking at the chrysanthemum illustrations herself?

The numbers don't match at all.

Huajianji is still the best, each plant is labeled.

There were several more landscapes behind. The three of them looked at them one by one and prepared to return the same way.

I wasn't in a very good mood on the way back.

Yao Bing saw many varieties of chrysanthemums along the way, many of which caught her eye, so she could say she gained something.

Unfortunately, it is still some distance away from being amazing, especially in terms of artistic landscaping.

"There are too many people. We won't come next time." Yao's mother said again.

Yao Bing looked at the crowd around him.

There are indeed a lot of tourists, but the forest park is also very large.

There were obviously quite a few chrysanthemum landscapes along the way, but they were placed too densely, causing tourists to crowd together and surround the flower exhibition.

All in all, the experience of today's chrysanthemum exhibition was average.

Maybe this is the National Day Golden Week.

The three of them came out of the forest park and looked at the time. It was not yet 10 o'clock.

They arrived around 8 o'clock and waited in line for half an hour. Considering the journey back and forth, they didn't stay in there for long at all.

Yao Bing looked at the distance between Forest Park and Huajianji and suddenly said, "Dad, Mom, how about we go to Huajianji for a walk?"

She hasn't been there for two weeks. There's always a lot to do before the National Day holiday.

"Huajianji? Sure. I just went there with your uncle Liao to drink tea some time ago." Father Yao said with a smile, "The tea is good, and the snacks are also good. Let your mother come along to try them this time."

"You two... have both been there?" Yao's mother looked surprised.

"Yes." Yao Bing: "I have an annual pass, and my colleagues and I go there whenever we have nothing to do. I feel very relaxed after going there."

Yao's mother looked curious: "It's so magical. Where is it?"

Yao Bing: "Not far, only three or four kilometers. I'll take a taxi, it's very fast."

Yao's mother nodded: "Okay, if it's not far, let's go and have a look."

After hearing what the two of them said, she also began to look forward to it.

Yao Bing suddenly became excited. After arriving at Huajianji, she would definitely introduce the scenery of the park to her mother.

Oh, right!

Thinking of something, Yao Bing logged into a travel app as quickly as possible, clicked on the Huajianji attraction, and bought tickets for his parents.

Fortunately, there is still something. She was really scared to death.

After all, tickets for Huajianji are sold out at any time, night show tickets have to be grabbed, and sometimes weekend tickets have to be booked in advance.

Fortunately, there is one this time.

Yao Bing breathed a sigh of relief.

She saw Huajianji’s flow control policy on the platform, which said that no one was allowed to enter, not even one more person.

In this regard, Huajianji is really principled.

The car arrived just in time, and the three of them got on and headed for the botanical garden with anticipation.