"But what does this have to do with your so-called innovation?" Yan Shan asked, puzzled.

I continued to explain, “Young people are unwilling to get involved in this industry, and the older generation is unwilling to pass these things on to their descendants, which means that this industry is destined to always follow a predetermined path.”

"You can make money, but it's hard to become really rich, and if something new comes along one day, there's still a risk of being eliminated."

I didn't make any definitive statements.

In the coming years, the internet industry will become increasingly developed, especially online commerce and short videos, which will change the lives of brick-and-mortar stores and many ordinary people.

The funeral industry has not been significantly impacted.

But as far as I know, around 2024, some professions such as helping to collect corpses and help with funeral arrangements began to emerge, and those incense and paper money could be easily bought online.

The reason it hasn't become widespread is simply because people feel that buying those things online is disrespectful to the deceased, but as time goes on, it will definitely develop in that direction.

"And my thoughts are very simple."

"Since we want to integrate, then we must implement a unified system."

"Package plan system!"

"The contents of the packages are differentiated by price tiers."

"For example, if a coffin costs 3,000 yuan, we will offer a first-tier package for 3,999 yuan. People who purchase this package will receive everything needed for the funeral except for the coffin."

"Then there are 4999, 5999, and so on."

"But that's not the most important thing."

"Most importantly, it's a membership system, and offers special benefits!"

"This is ridiculous! They even have a membership program?" Yan Shan's eyes widened.

I laughed and said, "Of course."

"This membership is not for individuals, but for a group."

"For example, if I buy a 3999 package here and become a member, I will receive 3999 points. Furthermore, if someone comes here through my referral and makes a purchase using my membership card, I will receive a certain amount of cashback and points."

"Once you accumulate enough points, you can get a basic meal plan for free."

"This package can not only be used by me after I die, but I can also give it to other people."

"Wait a minute!" Yan Shan scratched his head. "My brain isn't as sharp as yours, young people. You're confusing me."

"Isn't this free meal package just a free coffin?"

"That's so unlucky, would anyone actually want to do that?"

I nodded and said, "Birth, aging, sickness and death are no longer topics that everyone is afraid to avoid in this day and age. No one can be sure when they will suddenly die."

"With such a benefit, at least we can be sure that if they suddenly pass away one day, someone will be there to help them collect their bodies and bury them."

"And even if the recipients of the welfare do not use it, they can use it to give to others, or even to do good deeds."

"Don't underestimate the fact that a coffin costs only a few thousand yuan. There are still quite a few people who can't even afford a coffin after they die."

"Coffin money" is a saying that has existed in our country for thousands of years.

“I understand.” Yan Shan nodded. “To put it simply, it’s human-to-human transmission.”

“I bought something here, I got a membership card, and I want to earn points and cashback, so I’ll recommend it to more people.”

"It's just like when we line up at the supermarket in the morning to grab discounted eggs."

"Um...you could say that."

"They're just like those women at foot massage parlors who try to trick us into buying membership cards."

"Um...yes."

"But then again... would anyone actually be willing to get a membership card at a coffin shop?"

At this point, Yan Shan muttered subconsciously, "Isn't this insane?"

"That depends on the special benefits I just mentioned!"