070: Only by choosing the right platform can you seize the opportunity!

The first thing Xu Yao did after leaving her job was to sort out all her previous video works with Xiaoling.

"I need a more distinct personal style. My previous collection of makeup and clothing for ordinary people was good, but not unique enough."

Because besides Xu Yao, there are other bloggers who make similar content, so Xu Yao is not prominent enough. Xiaoling has recently been studying Xu Yao's previous videos. She took a lot of notes and agreed with what Xu Yao said.

Small success depends on hard work. If you work diligently to make high-quality videos, you can at least make a living if you persist for a long time, even if you don’t make a lot of money.

If you want to be medium-level, besides hard work, it depends more on luck.

Some people don’t even know how they struck a chord with netizens, and any video they shoot becomes viral. That’s just luck.

As for becoming a top internet celebrity, one must have a label that cannot be replaced by others.

Xiaoling summarized the labels for Xu Yao as "good aesthetics", "beautiful" and "contagious".

"Sister Xu Yao, your words are so easy to trust, probably because you often tell the truth. I know everyone says 'true love can't be retained, but tricks can win people's hearts,' but I don't think that's entirely true. Fans have been tricked so many times that they still prefer sincerity... That's why your promotion is so effective, Sister Xu Yao. There aren't many bloggers like you who use products themselves and then promote them."

In the era of traffic, everyone wants to make quick money.

If you don't make money like crazy while the popularity is still there, who knows when the popularity will disappear.

Taking on promotions, selling products, attending commercial performances, different types of internet celebrities are racing against time!

In comparison, Xu Yao seems a little too cautious.

Xiaoling dared to say that if Xu Yao hadn't been so cautious now and really wanted to make money, she could easily earn several million a year. If Xu Yao could lower her moral standards and attend more offline events, she wouldn't have been able to make eight figures a year.

Tangtang can find a short-term boyfriend like Jiang Zhiyan, and Xu Yao is not uglier than Tangtang, so it is easy for her to find other rich brothers!

If Xu Yao didn't do this, Xiaoling would want to follow Xu Yao even more. She felt that this was a reflection of good character, and a boss with good character would not be too bad to the people around him.

"Okay, I was seriously analyzing data with you, and you were just flattering me the whole time!"

Xu Yao glared at Xiao Ling and said, "Hurry up and tell me something useful, or I'll deduct your bonus."

Xiaoling pretended to be nervous. "Sister Xu Yao, I was wrong. I do have a suggestion for you. Sister Xu Yao, you started out as a fashion blogger, relying on social media platforms. I know many influencers have made a lot of money using these platforms, but those who do are all those who have their own products. They sell clothes and cosmetics and make a fortune by relying on their influence to promote products."

Xu Yao didn't expect Xiaoling to have her own ideas. She encouraged Xiaoling to speak boldly: "I just want to hear the truth!"

Xiaoling mustered up her courage and said, "The truth is, Sister Xu Yao, your account started growing too late. You've missed the opportunity to make big money on social media platforms. Now, those who monetize faster are all influencers on short video platforms."

Xiaoling was not talking nonsense, she presented the data she had summarized.

Xiaoling had been paying close attention to Jiang Mingjia's Jiale Media. Several of the anchors signed by Jiale Media had been reported and rectified, and Xiaoling had assumed the company would never recover. Unexpectedly, not long after, Jiale Media had brought on two more anchors.

This time, 'Jia Le Media' has learned from its previous lessons, and the anchor's video content will never exceed the Internet monitoring standards again.

"I don't know how much money they make from a livestream, but if you only look at the data, it's really impressive. Even if most of this data is paid for by 'Jia Le', the remaining small amount of real data is also very impressive! Besides looking at the data, I'm also paying attention to the people around me. More and more users are downloading the Huahu short video platform. Sister Xu Yao, if you don't transfer your account to the main battlefield now, I'm afraid—"

Xiaoling was already quite excited, and her voice was getting louder and louder. When she was excited, she suddenly realized that Xu Yao was her boss. Xiaoling didn't know what to say next.

Xu Yao naturally continued, "You're worried that if I don't shift my account's main battlefield to the short video platform now, I'll miss out on the short video platform's boom period, right?"

Xiaoling's face flushed all the way to her neck. She murmured, "The world is changing so fast, so fast that it scares me."

Xu Yao stood up from her chair and hugged Xiaoling:

"Thank you for considering me."

Xiaoling was suddenly hugged by a beautiful woman and was very shy. "Sister Xu Yao, I hope you don't blame me for talking too much."

Xu Yao laughed. "Why should I blame you? I'm more cautious than my peers in self-media, but I don't want to be left behind by the times."

One always has to move forward. Whether it's quitting her job at the advertising company or switching platforms to manage her account, Xu Yao is open to it. Xiaoling, an assistant, is willing to consider Xu Yao's needs, and Xu Yao herself has her own ideas. There are three rapidly growing short video platforms, including Huahu. Xu Yao has studied the user styles of the other two and, after comparing them, Huahu is the perfect fit for her.

"Now that we've laid out the general plan, let's work out the specific content. I want something that's young, fashionable, and very eye-catching. I'll shoot the video first and then spend money to buy traffic. I hope it can become an instant hit on Huahu's short video platform!"

Xiaoling was shocked by Xu Yao's ambition.

"Instant success? How much would that cost?"

Xiaoling knew that the funds in Xu Yao's hands were far less than those of MCN agencies like "Jia Le Media". "Jia Le Media" invested real money to promote people, and it would be impossible to attract real users without spending money to buy traffic and brush up the rankings in the early stage.

Xu Yao cannot compete with MCN agencies in terms of financial resources. Given limited funds, Xu Yao can only compete in video quality.

"Let me think about it. A high-quality video that combines my personal characteristics..."

In the studio, Xu Yao and Xiaoling sometimes met to exchange ideas, and sometimes sat in separate places thinking hard. Neither of them noticed the passage of time.

A little after seven in the evening, the studio doorbell rang.

Xiaoling went to open the door while muttering to herself and found that it was Gu Jun standing outside.

"Why is my brother-in-law here? Hey, it's almost eight o'clock!"

Gu Jun originally wanted to comfort Xu Yao who resigned today, but seeing Xu Yao's expression, he swallowed back the words he had prepared.

"What's wrong with you guys? No one's replying to my messages. It looks like you haven't even had dinner?"

Xu Yao tapped her head. "Xiaoling and I haven't come up with any ideas yet! I've decided to devote myself to creating an account on the short video platform. Now I just need an idea that can make a stunning debut on the Huahu short video platform. It needs to reflect my personal characteristics... Oh, my head is about to explode."

"Do you want to develop Huahu's short video platform?"

Gu Jun didn't give Xu Yao a chance to choose, "Huahu's user base is indeed more suitable for you."

Xu Yao nodded and said, "That's why I chose Huahu."

Gu Jun felt an indescribable joy well up in his heart, but he had to maintain a serious expression: "So-called personal characteristics are unique to you. You need to adapt to the Huahu platform and make appropriate changes, but it's best not to lose your original characteristics. It's best to focus on the track you are good at."

It is obviously inappropriate to let Xu Yao shoot funny videos. She doesn't look funny at all, but she is very beautiful and has a good temperament.

The Huahu user data analysis that Jiang Mingjia had been seeking for was all in Gu Jun's mind. He could not show the data directly to Xu Yao, but he could lead Xu Yao to understand the operating rules of the big data algorithm.

"Xu Yao, you've studied painting for so many years. This is your advantage. You can think about how to shoot videos from this perspective."