Seeing their excited faces, Wen Wan knew they understood, so she continued to speak, "Everyone has desires, even you are no exception."

"But some people's abilities and ambitions can't satisfy their desires. Some people are even worse off, with no abilities at all. So they can only restrain their desires and not buy things so that they can live a good life."

"But... as long as you give them an opportunity, a chance to satisfy their desires, they won't be able to control themselves. Even if there's a chance of failure, most people will still want to give it a try."

The Black and White Impermanence nodded thoughtfully. Although they still only understood half of what was said, it was much better than before when they had no idea what was going on.

"You always think that everyone is poor, so no ghost would be willing to spend a lot of money to come to you in your dreams, but you don't empathize with them at all. You ignore their inner desires and underestimate the attraction of money to them." Wen Wan accurately evaluated their thoughts.

He then concluded the plan, "No matter how high the price is, there will still be ghosts who, adhering to the idea that 'riches and honors are sought through risk', are willing to pay, though it may not be a lot."

The Black and White Impermanence both touched their chins and fell silent, seeming to be lost in thought.

After a while, Hei Wuchang took the initiative to ask the question that puzzled him. "Even if there are ghosts willing to pay, if the number is small, it still can't make a profit. Isn't this still a dead end?"

"I say you're stupid, and you really are!" Wen Wan scolded with a helpless smile. Then she reminded them, "I still say what I said before. The brain is not for seeing, but for flexibly using it! When doing business, you must learn to draw inferences from one example!"

She paused for a moment, then patiently explained, "You could offer some grand opening promotions, like giving the first three people who enter the store a free meal, and giving them another free meal if they make a purchase that day."

"These operations may seem like you're at a disadvantage, but in the end, you're the ones who benefit. As long as these ghosts successfully receive the burned money after appearing in your family's dreams, they'll come back to spend money in the future."

"Besides, after these ghost customers spend money, they will share their experiences with each other, which will naturally have a publicity effect. You don't even need to hire shills, they are free shills!"

"When the word spreads from one person to ten, and from ten to a hundred, your popularity will grow, and more and more people will come to spend money, and naturally you'll make more and more money."

In fact, these are the simplest marketing routines nowadays. If they can be used flexibly, it is easy to get rid of poverty and become rich. The reason why the underworld has been poor for so many years is all because it is too conservative.

If the King of Hell had not chosen to be content with the status quo and live a conservative life, but instead seriously considered countermeasures, sent more ghost messengers to the mortal world to communicate and learn, and then brought back what they had learned, things would not have fallen to this point.

If you want to run a business well, the leader and his decisions are crucial. Without a good leader, no matter how hard the employees work, it will be in vain.

The underworld and even the entire netherworld can be likened to a large enterprise, and the King of Hell is the leader of this enterprise. Therefore, the fact that the underworld can become what it is today is inseparable from the King of Hell.

But... it's understandable. After all, although the King of Hell can be said to have the final say, he is in charge of so many ghosts after all. If anything goes wrong, he will have to bear all the consequences.

Although finding another way may bring huge profits, it is also possible to lose everything. If everything is really lost, the underworld will be completely destroyed.

Although being conservative will make life more difficult, it is safe and will not collapse completely all of a sudden. At least it will be able to survive for hundreds or thousands of years.

Just dragging it out peacefully until you have to face it, and then finding ways to start changing it, is also a good option. At least you can survive for another few thousand years.

Anyway, he stands at the top of the pyramid, and no matter how poor the people are, it will not affect him. It is the little guys below who suffer. They have to tighten their belts and live a tight life. They can't even afford to buy clothes or jewelry. Their life is even more miserable than when they were alive.

What you don’t have when you are alive, you will not have after you die. You cannot lie down when you are alive, and you cannot lie down when you are dead. You have to go to work and earn money when you are alive, and you still have to go to work and earn money when you go to the underworld. Working 996 or 007 every day is really miserable!

Even if you want to escape by reincarnation, you will have to wait in line for three to five months. If you don't have money, you may be replaced by someone who has money and gives gifts. If you want to follow the process without giving money or gifts, you may not know whether you can escape for a whole year. How miserable it is!

Not to mention those ghosts that can't escape, for example, those whose souls are incomplete and unable to reincarnate, and who are waiting for the people above to come down and go together, but who themselves are unwilling to reincarnate.

For example, if one has done too many wrong things in his life and committed serious sins, he will have to work in the underworld for nothing every day. Only when the effort he puts in can offset his sins can he register and queue up for reincarnation.

The sins of ghosts are judged by special ghost officials. Serious sins are punished more severely, while minor sins are punished less severely. However, the underworld is currently inefficient and short of manpower, which will definitely affect the judgment results.

No matter whether the sins are serious or minor, they will definitely be sentenced a little more. After all, the underworld is short of manpower now. If they let them go early, who will do the work?

Therefore, the economic impact of the underworld is far-reaching and extensive. Giving them advice to help them get out of poverty and become rich quickly can be considered as doing good deeds and accumulating virtue for yourself.

Wen Wan felt relieved at the thought, so she added, "You don't have to worry about losing particularly poor customers. You can offer credit services to them."

"Credit service?" Heibai Wuchang repeated it in confusion. They had not yet completely digested the knowledge just now, and now there was another credit service, which was really difficult for them.

In fact, it’s not that they are stupid. No matter who you are, you will have a lot of doubts when facing things you have never come into contact with. After all, everything is difficult at the beginning!

But they have confidence in themselves. As long as they study hard, they will definitely succeed. For the sake of endless money and a bright future, go for it!!!

Wen Wan gave a detailed answer to this question. "The word 'credit' means exactly what it says. If you don't have the money to pay for the entrustment, you can give them credit. You can pay them back later after you get the money. You can set a moderate interest rate and make a profit from it."

After explaining how to make money, she suddenly shifted the conversation to the risks. "However... this service is a double-edged sword. After all, 'borrow and repay, and it's easy to borrow again,' but if you don't repay, it can be a real headache."

Although Wen Wan didn't say it explicitly, the Black and White Impermanence immediately understood what she meant.

They listened from the beginning till now and couldn't help but sigh that human wisdom has no end. There is no ultimate routine, only more routine!

But Wen Wan's next words shocked them even more.