Chapter 27 Successfully Building the "Xi" Brand

Su Hexi did not select beauties in the traditional sense. She used a mirror instead of a camera to screen people's walking posture and rhythm, focusing on those who were distinctive, expressive, and dared to look directly into the camera.

She used a batch of cheap white cloth in the store to make uniform training clothes for the students, so that they could practice the most basic standing, walking, turning, and facial expression management.

Every day, a strange scene appeared in the open space in front of her shop: twenty girls of different ages, heights, weights, and body shapes, and a few bold boys, wearing simple white clothes, walked in a straight line over and over again under Su Hexi's strict and professional guidance, practicing how to hold their chests and stomachs high, how to make their eyes meaningful, and how to better show off their clothes.

"Hold your head high! Hold your chest out! Imagine there's a string pulling at your head!"

"Keep your steps steady! Let your hips lead your legs, not your legs dragging you along!"

"Expression! Relax your expression! I'm not asking you to fight!"

“Remember! You are the racks for clothes, but you have to make the racks come alive!”

Su Hexi's voice was sometimes stern, sometimes encouraging. She imparted everything she had learned in her previous life at the top shows and photo studios in the simplest way.

The surroundings were filled with questioning and mocking voices: "Isn't this just walking? You still have to learn it?"

"Nonsense!"

"Can it be eaten as a meal?"

But the real money allowances that the students received were tangible, and they did feel that they were becoming different, more confident, and more upright.

Zhou Lin watched all this and, although he felt it was risky, he was also deeply impressed by Su Hexi's courage and charm. He quietly helped her maintain order, take care of chores, and protect her and her "model team" from excessive interference from the outside world.

Su Hexi gambled everything she had, silently honing her "secret weapon", waiting for the wind to rise.

She looked at the young figures practicing diligently in the sun, a determined smile forming on the corner of her mouth.

Clothes are meant to be worn and seen! Static displays and low-price promotions can never compare to the impact of dynamic, lively displays! Models are the best live sales resources!

Models wear them and look their most beautiful, allowing people to intuitively see the effect of the clothes on their bodies and rekindle their desire to buy!

At night, when the students dispersed, the lights in Su Hexi Tailor Shop remained on until late at night.

She invested all her savings and the little profits she had made previously, buying the best fabrics she could find. She was going to show her true strength in this exhibition competition!

This batch of clothes, she poured all her efforts and fashion knowledge from her previous life into. They are no longer everyday styles that cater to the masses, but have become high-end, elegant, luxurious and rare products.

She wants to start with this batch of clothes and make the rich willing to spend a fortune on them because they represent status and taste; she wants to make ordinary people want to own one even if they have to sell everything they have because it can bring ultimate satisfaction, confidence and pleasure.

Her clothes must be completely different from cheap and vulgar ones!

This is a new starting point for her to open the door to fashion, a battle to lay the foundation for her fashion empire, and the first public appearance of her high-end luxury brand "Xi"! She must go all out and can only succeed, not fail!

At the same time, Zhou Lin silently took on all the peripheral work.

He held Su Hexi's sketches of a simple stage—a minimalist yet stylish T-shaped stage, with a giant "Xi" logo she had personally drawn as a backdrop. He scoured the county for lumber and building materials, hired a few trusted workers, and in a corner of the square, braving the freezing wind, hammer and nail, he built the stage.

He was also responsible for printing the flyers. Although rough, they clearly printed the time, place and the words "Xi Brand Debut".

The day of the showcase competition finally arrived.

The weather was chilly in late autumn, but the square was still packed with people watching the excitement. Everyone wanted to see what this small tailor shop was up to with all the fuss it was making.

The music started, the lights came on, and when the first model walked out wearing a neat black double-breasted tweed coat, the originally noisy square suddenly became quiet.

Then, the second, the third... models walked out one after another.

They may not be professional enough, but their faces are filled with the confidence inspired by Su Hexi. The design, tailoring and texture of the clothes they wear are completely different from all the clothes on the market!

It is a kind of high-level beauty that transcends time!

The crowd began to stir, with exclamations and gasps coming one after another.

"Oh my God! This dress..."

“This material looks so expensive!”

"This style... I've never seen it before! It's so beautiful!"

Each set of clothes is unique, with colors and styles never repeated, and the quantity is extremely small, no more than ten pieces at most.

This scarcity instantly raises their value.

The scene was even more spectacular, with twenty models walking on the stage in exquisitely designed and fashionable clothes. Everyone was amazed as it was their first time to see such an event.

And when Su Hexi appeared as the last performer, the whole audience reached a boiling point!

She wore a pure black silk satin dress she had sewn herself, with a high slit on one side, revealing her slender calves as she walked, exuding elegance and charm. The bodice was a fitted design, with a strapless neckline that revealed her toned collarbone, exuding a dignified yet charming demeanor.

Her face was cold, but her eyes were firm and confident. Every step she took was in time with the music and touched everyone's heart.

She is like the brightest star, instantly igniting all women's desire for beauty!

“Wow… so beautiful!”

“That skirt is so pretty!”

“This is so exquisite and noble!”

"Lan Yin, are you sure she is your sister-in-law? She is so beautiful!"

Zhou Lanyin and her friends stood in the crowd, watching Su Hexi on the stage. Although she didn't like Su Hexi, she had to admit that at this moment, Su Hexi was radiantly beautiful. And when she heard others say that Su Hexi was her sister-in-law, she no longer felt humiliated, but proud!

Today, Su Hexi is undoubtedly the most beautiful focus in the crowd.

The show ended, and twenty models posed on the stage, showcasing the clothes. Su Hexi picked up a simple microphone and spoke clearly and firmly, "Thank you all for coming. All the 'Xi' brand clothing just shown is in limited quantities, and the price is..."

The price she quoted made most of the onlookers gasp! It was almost an average person's annual salary, or even several years' salary!

However, she accurately captured the well-dressed, sparkling-eyed ladies in the crowd. They were the first group of people to become wealthy in the county, or the wealthy capitalists from wealthy families.

Su Hexi accurately captured these women and enthusiastically promoted and introduced them to the market. They did not want cheap products, but uniqueness, taste, and a symbol of status!

"I want the one that Master Su is wearing!" A young lady shouted first.

"That royal blue coat! Give it to me!"

"The gray suit! I must get it!"

It was like a switch was pressed and the buying spree broke out instantly!

Those who are not short of money are afraid that they will miss out on the clothes they like if they are a step late, so they rush to the temporary ordering counter.

The marketing strategy of scarcity has achieved unprecedented success!

In less than half an hour, all the clothes on display, even the samples, were sold out!

It even triggered an unprecedented pre-order boom, with many people asking when the next batch of new products would be released and eager to place their pre-orders.

Those twenty models also achieved extremely high "sales" and considerable commissions because the clothes they displayed were snapped up crazily, and their ranking in the competition was well deserved.

Su Hexi stood outside the noise, looking at the tense scene in front of her, her eyes slightly warm.

She did it.

She truly fought her way through the oppression and adversity! From today on, her "Xi" brand is no longer just the sign of a small tailor shop, but a true symbol of high-end luxury!

It successfully distances itself from cheapness and vulgarity.

Tang Yuelin's black car was parked in the distance. He saw from the car window that Su Hexi was wearing the new clothes that she had designed and carefully made, and was wearing high heels. Under the scrutiny of everyone, she walked with an upright posture, sunny and confident.

He saw how she captivated customers with her confident presence and expert advice, how she brought life to lifeless garments.

The light shining in her eyes was not the numbness of being overwhelmed by life, but an ambitious and vigorous vitality.

He originally just wanted to suppress her and force her to compromise, but he didn't expect that she was like a blade of grass pressed by a huge rock. Instead of withering, she emerged from the other side of the crack in the rock with a more stubborn and stunning posture!

An indescribable admiration and possessive desire grew wildly in his heart like a vine. He had seen many women, but there was no one like Su Hexi, who was both beautiful and spiritual, and had brains and resilience, and could forge new paths in desperate situations.

Suppressing her seemed to be the most foolish option. A woman like this should not be buried in a small tailor shop, let alone destroyed.

She should be lifted up, empowered, stand on a higher stage, and shine more brightly, and the person who lifts her up should be him.

What he wanted was not just her, but the sense of accomplishment that came from her vigorous vitality and creativity.

At the same time, he felt regretful and sorry. If he were ten years younger, then when her grandfather married her off, it would not have been the workshop worker's turn.