Chapter 73 Tonight, many people will not be able to sleep

Numb.

Everyone in the production crew has become numb.

At the beginning, they were cheering for the excellent results that exceeded their expectations.

They soon discovered that the cheers were a little too early.

Because the subsequent results are constantly exceeding their imagination.

As good news continued to roll in, all sorts of data that crushed expectations were laid out before us...

Their eyes were dull and their expressions were numb. After their brains were hit by ecstasy, they were left with only a sense of indifference that came from being at the top. They calmly waited to see how high the data would go next.

Oh, by the way, what was their expected score?

0.7%? 0.8%?

It turned out to be too conservative.

If I were to describe their feelings, it would be that after the Gaokao, students were confident enough that their scores would get them into a top university, but when the results came out, they were more than just a top university. They were aiming directly for the top spot in the Gaokao!

Surprise, astonishment, satisfaction, touching...all kinds of emotions are mixed and endless.

And the real storm has just begun to brew——

The original live broadcast that became a hot topic attracted many new advertisers, which alleviated the tight funding of "Peach Blossom Spring".

However, thanks to Jian Lin's long-term vision and his selection criteria of preferring to have fewer than acceptable ads, the show only had four ads instead of two at the beginning. This is not a large number considering that many variety shows now have more than a dozen advertisers.

These advertisers are basically in a buying stock attitude. Although they invest in advertising, the advertising prices are not too expensive. They are probably still waiting and watching, fearing that the popularity of "Peach Blossom Spring" is only temporary and will be a flop after the official broadcast.

However, after the ratings came out tonight, the overwhelming success of "Taohuayuan" made the senior management of the Fruit TV station realize the business opportunity and decisively doubled the advertising price!

"Taohuayuan" originally did not have an exclusive title sponsor, not because it did not want to, but because the advertisers who had joined previously were unwilling to pay the price. The subtext was that although they were optimistic about this variety show, it was not too good.

The price for exclusive sponsorship has now been raised to 160 million, twice the previous price, but advertisers are still coming to inquire in an endless stream.

As far as we know, a national milk brand has already offered 180 million yuan! They're already preparing to sign the contract tonight, just to have their logo appear in tomorrow's live broadcast!

In addition to the exclusive title sponsorship, the prices of other forms of advertising cooperation have also nearly doubled. According to the current trend, the revenue of "Taohuayuan" from advertising alone will reach 500 million!

The two advertisers who bought stocks in the early stage and the two advertisers who joined in the middle have been amazed by the industry for their unique vision, which has allowed their investment to increase exponentially compared to the returns.

But looking at these four advertisers themselves… regret! Truly regretful! Why didn’t they increase their investment and enter the market when the price was lowest?

All I can say is that human hearts can never be satisfied.

And profit is the goal pursued by many people.

For example, the senior management of Fruit Channel.

When Jian Lin was preparing for this program, she encountered a lot of resistance. Everyone felt that it was not appropriate for her to take the lead and that she was too young. It would be better to replace her with an experienced director.

Fortunately, Jian Lin's immediate superior had a keen eye. He said, "There's no reason for Jian Lin to hand over her 'child' to be raised by others." This silenced other people's opinions and finally gave Jian Lin his full support, allowing her to turn her plan into reality.

Now, the skyrocketing advertising fees of "Peach Blossom Spring" have made them smile from ear to ear, completely forgetting their previous pessimistic attitudes, and instead starting to think about how to maximize profits!

Therefore, on the eve of negotiating the exclusive title sponsorship, Fruit Channel held a meeting overnight and made an important decision:

Swap the broadcast order of "The Extraordinary Singer Season 6" and "Re:Zero - Starting Life in Peach Blossom Land" which will be aired on Saturday night!

Move "Peach Blossom Spring" to prime time! Let "Extraordinary Singer" go to the secondary prime time!

The audience's ridicule actually came true!

Not to mention the uproar that would be caused once the news got out, even Jian Lin showed a rare expression of surprise when he received the call late at night.

After hanging up the phone, Jian Lin stood in front of the window, looking at the clear moonlight, and said meaningfully:

"It seems that many people will not be able to sleep tonight..."

…

After hearing the news, the "Extraordinary Singer" team was furious and started arguing among themselves -

"How could the station do this to us? We're Fruit Channel's flagship variety show! We once had the best results in history! We've been on the air for five years, and this is the first time it's been moved to a prime time slot! And it was moved back halfway through! How can this make people in the industry laugh at us?"

"Who can I blame? Don't leaders prioritize performance? Since our fourth season launched, our ratings have been declining. "Peach Blossom Spring" is already surpassing ours in the second-best time slot. How can we continue to dominate the prime time slot?"

"Who are you speaking for? Don't forget the bench you're sitting on!"

"Blame me? Haha, aren't you shortsighted? You've taken advantage of the 'Extraordinary Singer' brand to do whatever you want, engaging in shady dealings and making it a complete mess! You've collected a lot of money, and now you regret it? Others may not know the quality of the show now, but don't you know it yourself? Do you really think the audience is stupid?"

"You...you! Don't you want to do this anymore?"

"Right! I've given up on this for a long time! At worst, we can just break up! Get out!"

…

Many variety show teams that were competitors of "Peach Blossom Spring" at the same time were even more panicked.

"Are we just going to do nothing? Just watch them dominate the market?"

"How is that possible! The market pie is so small. If they take more, we will take less. Who can bear to be a turtle all the time? But now they are about to become the dominant force, so we have to think of a safer solution."

"How about digging into that Sui Sui's background? In my opinion, half of their sudden popularity is thanks to this little girl! Look, the search index for an ordinary little girl is already in the top ten this year! Only the data during the days when Wen Chi's negative news was exposed was higher! This is simply a miracle!"

"We're already investigating, but there's no information about this Sui Sui at all, and we can't find his parents. It's like he just appeared out of thin air!"

"That's normal. Even the police can't find out. Are we more powerful than the police?"

“Who knows if it’s hype or not, let’s just dig into Wen Chi.”

"Is there anything left to dig in Wenchi?"

"I have some news..."

…

And in the unknown shadows——

"For the sake of our plan, we must not let Wen Chi turn over!"

"Why can't I sense the Yin Wood Pearl? Has Wen Chi discovered it?"

"Don't worry, I've made two preparations. This time, I'll definitely bring him to ruin!"

(End of this chapter)