After Zhou Bin made his three points, some people agreed with him, while others were a little opposed.

Chief Engineer Li Jinneng disagreed. He said cautiously, "Boss Zhou, I have an idea, but I don't know if I should say it or not."

Zhou Bin smiled and said, "Let's just discuss it together. If you have any ideas, just say it."

Li Jinneng immediately said, "Mr. Zhou, I think your suggestion is a little wrong. I think the most important thing about a product is its quality. For example, our previous product, Fulaier, has very good product quality. Among these small cars, our product is the most durable."

Zhang Yongan, the workshop director, was also proud when talking about their products: "Mr. Li is right. Our products are durable."

Zhao Cuijuan also looked proud: "Our cars may not be as good as others in other aspects, but the quality is absolutely top-notch!"

When several people spoke, their faces were full of pride, as if they were praising their children at home.

Zhou Bin couldn't help but sigh: "Alas, what you said is all right, but..."

Zhou Bin didn't say it directly, for fear of hurting everyone's self-esteem.

Director Wang saw that Zhou Bin wanted to say something, so he quickly said, "Boss Zhou, if you have anything to say, just say it."

Zhou Bin decided to teach these people a lesson: "Well, I'll be frank. I just want to ask, our product quality is so good, why are we about to go bankrupt? Have other companies gone bankrupt?"

As soon as these words came out, everyone was stunned and no one spoke.

Zhou Bin continued, "As far as I know, the other two companies that make small cars like us are now making a lot of money and developing very well. Why do you think this is the case?"

Several people looked at each other, all speechless, because what Mr. Zhou said was the truth.

The reason why they are suffering is that their products are of very good quality, but were eventually eliminated by the market.

This is something that these people who have worked diligently for half their lives cannot understand no matter how hard they try.

Now that President Zhou brought up the topic again, everyone felt as if their hearts were stabbed hard and felt extremely painful.

Zhou Bin softened his tone and said, "I know everyone is very serious, but the reality is here. If we don't wake up this time, we will repeat the same mistakes next time."

Director Wang could tell that Zhou Bin was doing this for the good of everyone and the factory.

So he said, "Boss Zhou, if you have anything to say, just say it. Our brains are really rusty, and we need you to point us in the right direction."

Zhou Bin explained: "Do you know what the current market is called?"

Everyone shook their heads to indicate that they didn't know. Zhou Bin smiled and said, "The current economy is actually largely based on appearance, especially for consumer goods."

Everyone looked at Zhou Bin curiously; it was the first time they heard such a term.

Zhou Bin explained: "It sounds complicated, but it's just two words: appearance. People just like beautiful things, even if the functions are slightly worse. Forget cars. Even if you buy an apple, you will choose the big and red one. You like it just by looking at it, right?"

Everyone nodded in agreement, and thought to themselves, Mr. Zhou is right!

Zhou Bin continued, "There is an apple that looks crooked and black. You say it is very sweet. How many people would be willing to buy it? Would you?"

Zhao Cuijuan said with a smile: "If you ask me to buy it, I really don't dare to buy it."

Zhou Bin smiled and said, "That's right. In today's society, the most important thing is packaging, and the second is the core. If you don't have something eye-catching, you are destined to be lost in the crowd."

"Packaging? What does that mean?" Zhang Yongan asked curiously.

Zhou Bin smiled and said, "You have to design your image well so that others will like you at first sight. Only when others like you can you have the opportunity to be appreciated and understood by others. To put it inappropriately, if a girl wants to go on a blind date, she has to dress herself up a little. Who would like you if you are sloppy? Don't say that you have a good heart and are nice to others, because others are not interested in understanding you at all."

Zhou Bin's words made everyone laugh, and it is indeed true.

Zhou Bin continued, "The quality of our products is beyond reproach, but they look old and even a little ugly. Do you think people will feel good when driving such a car? Nowadays, people care about face, and cars represent face."

"You're right. My neighbor's son bought a Santana, and he's so proud of it." Zhao Cuijuan said.

Zhou Bin smiled slightly: "Yes, he thinks that car can highlight his status. Just like everyone buys Apple phones, it's all to show their status. Why? Because it looks trendy and beautiful!"

Zhou Bin's words opened everyone's eyes, as if they had discovered a new world.

Zhou Bin said this because this was the time when Chinese people were most concerned about face, and everything was about face. After a dozen years, everyone slowly returned to a rational perspective.

Therefore, in order to seize this opportunity, you must catch everyone's attention as soon as possible, otherwise it will be too late.

That's why he wants to teach everyone a good lesson. The saying "good wine needs no bush" is a thing of the past.

In this era that is about to enter an information explosion, if you don’t know how to package yourself, you are doomed to be eliminated.

Users' requirements for cars are actually very simple. First, they have to look beautiful so that they can give them face, and secondly, they have to be as big as possible. The Chinese people's preference for big has never changed.

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