Changing the press conference time now would come at too high a cost.

The launch event for the brain-computer interface VR technology from Kechuang Future is scheduled for December 20th, ten days after the Nobel Prize ceremony.

No one could have predicted that something of this magnitude would happen on December 10th.

"How should we change it? Why should we change it? Our press conference ads and release date ads were already running on major platforms back in November."

It's impossible to change the time now.

And we don't need to change anything, isn't this the best opportunity?

We can now have Tencent urgently contact the developers of The Witcher 3 and reach a cooperation agreement with them to modify The Witcher series games and integrate them into our brain-computer interface VR.

We could even release a series of wand-based devices to simulate real spellcasting in the VR world.

"The problem is that magic is currently attracting too much attention in the public sphere, and the attention our brain-computer interface VR will attract at this time will be greatly reduced."

This could very well affect sales immediately after release.

"Our product is absolutely the best on the market, several levels ahead of other VR products of the same type. Even if sales are not as expected for a while, it will not affect the overall trend."

We can still create momentum, but we need to change our marketing strategy.

Tencent and Xiaomi have high hopes for the innovative biotechnology, and are especially confident after the finished product was produced.

This will be a groundbreaking product; brain-computer interface VR marks the true beginning of the VR era.

The difference between the VR devices currently on the market and the brain-computer interface VR that Kechuang Future has not yet released is like the difference between a feature phone and a smartphone.

Therefore, the original plan of Kechuang Future was to launch a massive advertising campaign after the release on December 20th, and to invite a large number of self-media from the digital and gaming circles to hype up the brain-computer interface VR.

Brain-computer interfaces have become a widely accepted concept in the past two years due to the popularity of brain-computer interface mobile phones.

Brain-computer interfaces and VR are not new technologies, but their combination is amazing.

The original plan was to generate buzz, attract the first wave of customers, and then win over subsequent customers through word of mouth.

Extensive paid marketing combined with organic word-of-mouth marketing can achieve the best results.

They are confident that they can gain positive word-of-mouth from users.

But man proposes, God disposes; the appearance of magic has drawn all attention to magic.

The sudden emergence of magic during this period has led to all discussions revolving around it.

If we launch brain-computer interface VR now, I'm afraid we won't get the expected traffic.

"I think magic is just a temporary buzzword. It will have a profound impact on society, but the buzzword will eventually pass."

We cannot change the launch time of brain-computer interface VR. The product is powerful enough to gain players' recognition, and the attention lost due to unforeseen events will still come back.

More importantly, it benefits from Tencent's built-in user base, ensuring ample bandwidth for brain-computer interface VR.

The executives only offer their opinions and suggestions; ultimately, the board of directors makes the final decision.

After some personnel changes, Li Miaomiao, who was previously the representative of Kechuang Bio in Kechuang Future, has now become the chairman of Kechuang Future.

She finally made the decision: "We will proceed as planned. We have already invested manpower and resources, and the advertising has been launched in major countries around the world. There is no need to postpone it."

Now is the best time.

The mainstream players in the VR field are still Facebook and ByteDance. ByteDance mainly operates in the Chinese market, while Facebook occupies a large overseas market outside of China.

They are very wary of brain-computer interface VR.

In an effort to counter brain-computer interface (BCI) VR, Facebook has entered into a deep partnership with Neuralink, hoping that Musk's BCI company can make a breakthrough in the field.

ByteDance, on the other hand, chose to acquire a Chinese brain-computer interface startup whose founding team came from Kechuang Biotechnology.

These are the R&D personnel who were founded by Kechuang Bio. Their biggest selling point in attracting investment is that the entire founding team comes from Kechuang Bio's core R&D team.

However, the outside world does not yet have a clear understanding of the fact that Zheng Li is actually the core of the research and development of Kechuang Biotechnology. They always feel that Zheng Li only plays a directional role, and that the research and development team is equally important.

ByteDance's acquisition of the brain-computer interface company has been slow and has failed to achieve their expected results.

The VR system jointly developed by Tencent and Xiaomi, in its upcoming version, will at least be entertaining.

The biggest use of VR is for entertainment.

VR aims to become a productivity tool like computers, but current technology faces too many limitations.

Besides entertainment, VR has a promising future in online education, as VR-based online education offers a higher degree of realism.

No companies are currently pursuing this direction because VR online education does not show significant advantages compared to tablets and computers.

During internal discussions at Tencent, it was mentioned that VR could be specifically applied to remote training for hobby-based learning.

Teachers can directly educate students through brain-computer interfaces and VR, and provide hands-on guidance.

However, this requires further enhancement of the brain-computer interface (BCI) function in VR.

The launch event for the brain-computer interface VR technology innovation project was held in Shenhai.

After considering cities such as Suzhou, Shenzhen, Nanjing, Beijing, and Shanghai, we ultimately chose Shanghai.

The brain-computer interface VR product was launched globally, including products for people from multiple language groups such as English, German, and Japanese.

Not only is there momentum being generated domestically, but also internationally.

After signing confidentiality agreements with well-known YouTubers, game streamers, and others abroad, a sample of the brain-computer interface VR was provided to them.

The single-player masterpieces that come pre-installed in the brain-computer interface VR system amazed these well-informed bloggers.

The benefit is that they heavily promoted the upcoming brain-computer interface VR technology during their live streams.

A YouTuber made a video praising the rendering of a brain-computer interface connected to VR.

"This is the best brain-computer interface VR I have ever used. It is an absolutely groundbreaking product in the VR industry and the culmination of brain-computer interface technology in the entertainment field."