Later, in 2008, Lei Jun personally served as the chairman of UC, and he only stepped down as chairman of UC after founding Dami Mobile.

When He Xiaopeng founded XPeng Motors, Lei Jun participated in XPeng Motors' Series C financing.

Furthermore, Dami has become a strategic partner of XPeng Motors, Dami phones can be used as car keys, and Dami gives XPeng cars to its employees at its annual meeting.

However, after Dami announced its foray into car manufacturing, and with Dami Auto nearing its market launch, the relationship between Dami and XPeng Motors became increasingly delicate. They are direct competitors.

The launch of Dami Auto later proved this point: the first to be threatened was XPeng Motors, whose pricing was similar to Dami's.

After the press conference, the mainstream opinion online was that it was pretty good, but not that great.

I could easily wait and see what happens after others have bought it, but if I were to place an order now, I probably wouldn't be so hasty in choosing DaMi Auto.

Buy first, enjoy first; later buyers get discounts. Most Xiaomi fans have this mentality: waiting won't hurt them.

Even the most loyal Xiaomi fans wouldn't easily choose rice over a car, a major purchase that can easily cost tens of thousands of yuan.

Lei Jun's strategy was corporate group buying, leveraging his network of business connections to promote group buying of rice-based cars among different companies.

Throughout his many years as an entrepreneur and investor, Lei Jun personally talked to big bosses, and then the business development team of Dami Auto followed up.

A large number of well-known companies that have no direct competitive relationship with each other, such as Kechuang Biotechnology, Tencent, Ali, Taikang Life Insurance, Dami Group, and Kingsoft, have launched group purchases of Dami cars internally.

"Dami Auto is holding an internal test drive and group purchase event. Those interested can register first."

"The Pro version has a coupon for 30,000 yuan, while the regular version has a coupon for 20,000 yuan." This was a notice posted by the internal union of Kechuang Biotechnology in the online management system.

The internal group purchase price for the Dami Auto 1spro is 200,000 yuan, which is a very attractive price.

"Damn, anything under 200,000 is really tempting. I'm even thinking of buying one. I'll use a gas car for short trips and an electric car for my daily commute."

Oil prices remain high, while electricity costs are much lower than refueling.

"It smells really good. I'm planning to sign up and take it for a test drive."

"I'll sign up too, and see how the test drive goes."

Many people at Kechuang Bio who originally didn't plan to buy a car now want to give it a try.

Thanks to group-buying price reductions, Dami Auto's sales exceeded 30,000 units in the first month after its launch, surpassing XPeng and ranking second on the list of new energy vehicle brands, second only to Wuling Hongguang.

"Lei Jun is too shrewd; his calculations are too meticulous."

"That was a brilliant move; he revitalized DaMi Auto in no time. DaMi Auto is indeed not to be underestimated."