In fact, there has always been a call within Kechuang Future to develop AR glasses.

In the mobile internet era, the number of nearsighted people is increasing year by year, both in China and abroad.

Currently, there are 2.5 billion people with myopia worldwide, and according to relevant organizations, this number is projected to reach 5 billion by 2050.

Moreover, AR glasses can be used even if you don't have nearsightedness.

From entry-level employees to top executives, Kechuang Future has always benchmarked itself against Apple.

As a pioneer of the mobile internet era, Apple, after some trial and error, ultimately developed two main core products: the iPhone and the iPad.

The iPad has even become synonymous with tablet computers, leaving its competitors utterly powerless to retaliate.

iPad is Apple's second-largest revenue source.

The "iPhone" of the future of science and technology has been found, and some executives believe that AR glasses are their "iPad".

Why wasn't it done?

Because AR technology was not mature enough at the time.

AR, or Augmented Reality, is a technology that overlays data and images onto the physical world.

Although the industry has long speculated that AR would experience explosive growth, VR has actually already taken off, but the market size and number of users of AR are still very small.

The truly globally popular AR application can be traced back to Pokemon Go, which took place a decade ago.

AR is used far more frequently and practically in the industrial sector than in the consumer sector.

For example, AR can increase the efficiency of staff in areas such as product team leaders, machine operation, and warehouse sorting through visual guidance.

Boeing likely doesn't use AR within the field of aircraft manufacturing training.

However, the technology is not yet mature enough for civilian use.

The main shortcoming is that the visual effects are not good enough.

To put it simply, people obviously won't choose to use AR glasses when they're at home; VR headsets, TVs, and computers are much more attractive than AR glasses.

Consumers clearly want to use AR glasses to enrich their lives when they are out and about.

Under sunlight, AR becomes very ineffective.

This leads to a contradiction: AR is not effective when used outdoors, but it is unnecessary to use AR at home.

Essentially, the need for augmented reality stems from how humans process information.

We acquire information through our five senses, but in reality, vision provides us with the most information.

According to a survey, more than 80 percent of the information humans obtain comes from vision.

Our ability to absorb and process information is limited by our mental capacity, and the demand for this capacity is known as cognitive load.

Every mental activity we undertake reduces our ability to perform other tasks simultaneously.

Cognitive load depends on the mental effort required to process a given type of information.

For example, reading information on a computer screen and taking action generates a greater cognitive load than listening to the same information and taking action.

Because it is necessary to translate letters into words and explain the words.

Cognitive load also depends on "cognitive distance," which is the gap between the information presentation format and the application context.

If someone uses a smartphone to get directions while driving.

The driver must use the information on the screen, store it in working memory, translate the orientation into the physical environment in front of him, and then take action in those directions while operating the vehicle.

There is a significant cognitive distance between the digital information on the screen and the physical environment of the application information. Processing this distance incurs a cognitive burden.

Therefore, the design challenges that AR needs to consider are obviously more difficult than those of other consumer electronic devices.

Especially considering that drivers are not allowed to use their phones while driving, but if a driver uses AR glasses while driving, who would know that they are AR glasses?

If AR glasses distract the driver and cause an accident, it can be difficult to determine liability.

The combination of the speed of information transmission and absorption with the cognitive distance involved in applying the information is the root of the saying "a picture is worth a thousand words".

When we observe the physical world, we absorb a vast amount of diverse information almost instantly.

Overlaying information onto images or pictures in the physical world and placing it within our vision can reduce cognitive distance and minimize cognitive load.

This is also the significance of AR glasses.

Therefore, after achieving a breakthrough in display technology, Kechuang Future immediately began developing AR glasses.

Brain-computer interface technology has a natural advantage in this field.

When a driver is driving, once the neural signals detect the driver's state, the AR glasses will automatically turn off all functions except for music and driver assistance.

When "Ready Player One" was released in 2018, investors and entrepreneurs in the AR and VR fields were discussing it extensively.

They hope to recreate the virtual world from the movie in real life.

The key issue that has hindered the large-scale commercialization of VR is the unresolved control method.

Gestures and motion controls cannot provide users with the immersive experience they expect, but fortunately, Kechuang Bio's entry into the VR field has changed everything.

Brain-computer interface controls VR, making players completely forget they are in a virtual world.

There was still one problem that hadn't been solved, and that was cost; the cost of brain-computer interface VR was too high.

According to senior executives at Kechuang Future, this problem will be greatly alleviated at Kechuang Future's autumn new product launch at the end of this year.

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