Chapter 11: Strategy Shift of Star Media

In December, registration for the art exam begins.

Lin Mo's goal is to go to the Peking Academy of Arts and major in the Department of Directing.

The examination is mainly divided into written test and interview.

I prepared for the written test for a long time.

Lin Mo's academic performance is not bad among art exam candidates, and now it seems to be about the same.

After registration is completed, you will prepare for the interview.

The director's interview requires a work, of course this work does not necessarily have to be a script or work for a movie or TV show.

Because many children cannot do it at this stage.

You can demonstrate your knowledge of professional knowledge by interpreting other people's works.

Lin Mo wanted to create a work, and was thinking about what to do, but it couldn't be too noisy.

But it’s better to be a little expressive and have some attitude.

And now that we have the system, there is still a lot of room for development.

After signing up, Lin Mo was thinking about his work all the time. It was okay if he had no idea how to interpret it, because there were people reciting poems.

The written test and interview will be held after the Chinese New Year, so there is still time.

An auspicious day in December.

Today is a Chinese-style wedding, and my uncle's company is responsible for the on-site hosting and performances.

This is being rehearsed.

"Uncle, I put it over there for you."

Lin Mo was temporarily assigned to deliver something to his uncle.

Sudden!

There was a shocking sound of suona on the stage, and Lin Mo was startled.

!!!

"Chinese style? Suona, wedding!! Bride?!"

My mind suddenly exploded with inspiration!

“Got it!”

"Uncle, I am so lucky to have you~"

Lin Mo patted his uncle's shoulder excitedly, earnestly, and in an air of being a senior.

"?"

"Did you take the wrong medicine?"

Hehehe~

My uncle's family is Lin Mo's lucky star.

The last time Mengmeng sang, it gave Lin Mo the inspiration to compose a children's song.

Then the children's song topped the charts and earned him more than 5 million.

This time the inspiration for giving away gifts comes again!

Mengmeng and uncle!

Inspiration goddess + inspiration man!

Lin Mo looked at his uncle with fiery eyes!

"Uncle, if you have anything in the future, just leave it to me!"

???

My uncle looked at him with a proud and heroic look, his head full of question marks.

Lin Mo left happily with inspiration, without taking away a cloud.

"I smile triumphantly, and again triumphantly, smiling at the immortality of the mortal world~~~"

"Chinese wedding, come, the whole old and new!"

"System, customize the song 'Happiness'!"

[Customization successful! Reputation value -20!]

"It's almost Chinese New Year, so find something for your uncle to do."

"Customized song 'Gong Xi Fa Cai'!"

[Customization successful! Reputation value -50!]

“Is it so expensive?”

From cities to rural areas, from 3-year-olds to 80-year-olds, everyone knows how to sing it, and it's performed every Chinese New Year! The King of Songs performs it every year in supermarkets!

"Yeah, that's well-reasoned and irrefutable. I accept it!"

In recent years, with the invasion of Korean Wave, Japanese entertainment, and European and American culture, traffic has become the mainstream, and the traditional culture of Daxia, which has already experienced a period of discontinuity, has gradually declined.

Fewer and fewer people are interested in understanding and learning traditional culture such as folk music and opera.

People who understand traditional culture are in the orchestra at school.

Capital Entertainment Company focuses on creating trends, developing markets and making quick money.

They are just two groups of people who have no intersection with each other, and some of them even look down on each other.

It’s not that no one has thought about integration, using pop music as a medium to promote traditional culture.

But in the current situation, these people have no time and energy to communicate, integrate and innovate.

It is too difficult and there are basically no good works.

This concept is even more difficult to put into practice.

The situation facing traditional culture is becoming increasingly severe...

Lin Mo became excited when he thought of the Chinese style and opera singing on Earth.

Isn’t this the best way to solve the problem?

When Lin Mo saw the suona at a Chinese wedding, he immediately thought of the song "囍".

You can rearrange the concept into a short film and add songs. It would be even better if you can perform it live.

What is attitude? This is my attitude. Make my own music!

The subject matter is about criticizing feudal dregs, but the song promotes traditional culture!

Pop plus folk music, perfect!

Also, the children's song last time gave Lin Mo new inspiration, and the public mainly focused on popular songs.

However, the popular and middle-aged markets are not involved. They don’t care too much about this and don’t have such a sensitive touch.

If things go well, you can gradually accumulate strength.

By the time they realize it, you may have already stood firm.

The plan works!

Popular + middle-aged and elderly, such a large market, plus the system’s divine song!

Money is coming! Money is coming from everywhere!

My path as Lin Xiaomo is getting wider and wider!

I still feel a little excited when I think about it!

It took Lin Mo two weeks to polish the script of the micro-film.

Now we need to get the crew together and ask my uncle for help.

"Uncle, I want to make a short film here. Can you help me find some people to help?"

"You want to make a short film?"

"Works for the art exam."

My uncle took the script and read it in detail.

???

You're learning a lot of different things?

Even such an unpopular subject is involved!

"I've only heard of the term 'ghost marriage', but isn't the way you write it a bit too scary? It's chilling..."

"I looked up information online, folklore literature..."

"Your subject matter is quite unconventional!"

"We still need someone who can sing, but I'll pay for it."

"What money are you talking about?

Your short film is not long and doesn't look difficult to make.

I'll find the person for you. Our company has worked with a singer who can sing opera before.

Leave it to me. I'll get the person to you next week.

You can use the recording studio and everything."

"Okay, thank you, uncle."

"And uncle, there's a song I think is quite suitable for Liu Wei. Would you like to try to release it?"

"And songs?"

My uncle took the "Gong Xi Fa Cai" and was stunned for a moment.

He hummed a few words and sighed.

This nephew was also a little bully in the capital.

Now that I’m back, I’ve already released a lot of excellent songs.

Isn't that a bit too talented?

It's hard for me, your uncle, to accept it all at once.

"Xiao Mo, aren't you releasing works too frequently? Tell me honestly, what do you want to do? You don't want to turn my company into an entertainment company, do you?"

Think about it again.

"Do you want to confront the public?"

"No, no, with my abilities, I still want to stay in the entertainment industry. I don't want to compete with them. I know I'm in a weak position right now."

Lin Mo quickly denied it.

"It's good that you know. I thought you came to Shancheng to let go. Now is not the right time to blindly get involved in the entertainment industry."

"You're still here, I'm just behind the scenes."

"Okay, as long as you know what's going on."

Since he returned to the mountain city, my uncle's main business has changed.

Before, I was focused on event celebrations, but now my main job is releasing songs...

Stellar Entertainment's business strategy has shifted!

The company also hired a few people to be responsible for copyright management, platform docking, media promotion and so on...

One foot has stepped into the entertainment industry.

Over the next few weeks, everything went smoothly.

I attend classes during the week and shoot micro-films on weekends.

I also learned to play the suona, which bothered Lin Lei.

"Brother, stop bragging!"

"I'm going to hit you, it's torture!"

"Let me make a deal with you. How about I give you 20 yuan and you go out and blow it?"

After complaining, the two brothers started fighting again.

Liu Wei, in his late 40s, is a popular singer.

He has a square appearance, thick eyebrows and big eyes.

His hair is always combed sleek and he dresses well every day.

She dresses herself up nicely and neatly, and at first glance she is the type that aunties like.

Especially during the live broadcast, he received so many tips from the fans.

I participated in a song and dance troupe when I was young, so I have professional abilities.

He is a somewhat famous wedding singer in the mountain city, so his singing skills are definitely no problem.

He is also a singing blogger with over 100,000 followers online.

But he has no songs of his own.

When he got "Gong Xi Fa Cai", he was stunned!

"Brother, do you want to switch to an entertainment company and support me?"

"At my age, am I still so commercially valuable in your eyes?"

"You're singing this song for me? Isn't that a bit of a waste?"

"Does Mr. Iron Man know that you gave me the song?"

"Although I'm very happy and excited, I still need to confirm. Is it really for me? Liu Wei? Are you sure?"

Liu Wei looked at his friend; his recent behavior was very unusual.

First, he asked his daughter to sing nursery rhymes, and then he went on the news broadcast.

After that, he officially started working in the entertainment industry.

He also produced a lot of original works.

He had to confirm again and again whether this pie in the sky really belonged to him, Liu Wei.

"Oh, no, it's rare to have a good song. It's almost Chinese New Year, so I want to have a good luck!"

"You're the best. Look at how much you've messed with Meng Meng. You're really capable. You even made it to CCTV."

"Oh, I didn't expect that either."

The two have been working together for many years and have become close friends who can talk about anything.

"I have no problem with it, but you think too highly of me. This song is of high quality and fits the occasion."

"We'll follow each other."

It was agreed that Liu Wei would be given 20%, and that was it.

After the song was released, my uncle realized that anything Lin Mo was involved in would never be as simple as singing a song to suit the occasion.