On stage, the lights are shining and the scene is grand.

The temporary venue built by Kering Technologies was full of people. Various cameras in front were recording the situation on the scene in all directions and spreading it to the outside world through the Internet.

Li Yuanbin slowly walked onto the platform. A beam of light shone onto the platform from behind the people, and then locked onto him the whole time until he stood in front of the podium on the platform.

People's attention has been attracted by Lee Won-bin on the stage. As the chairman of Kering Group, Lee Won-bin seems to be attending the event of his company so formally for the first time. The last time they met was on the day Kering Group was founded.

This is enough to prove how much Li Yuanbin values this company and this product. It also sends a signal to those companies watching the press conference online, that is, how much Kering Group values this enterprise.

Kering Technologies Co., Ltd.'s status suddenly rose several levels in the minds of these technology company bosses.

The white beam of light went out, and in an instant all the lights in the venue came on.

Li Yuanbin held the podium with both hands and looked at the people below.

His handsome and tough appearance immediately caused cheers from many young girls in the live broadcast. It can be seen that they don’t care at all about what the new products of this press conference are. Their focus is always on why this person is so handsome and why this person is so rich?

"Welcome to Kering Technologies' launch event. As a dynamic new company, it is my honor to invite you all to attend this event. I am today's speaker, Li Yuanbin. Welcome everyone!"

Li Yuanbin held the armrests of the podium with both hands and nodded slightly to the people opposite him.

His words aroused applause from the audience. Regardless of whether Li Yuanbin really welcomed him, he did his best to save face.

After chatting for a while, Li Yuanbin picked up the remote control on the podium, pressed the button, and the big screen behind him instantly started and lit up.

Then people saw a few big words appear in the center of the screen: TikTok.

"With the advent of the pan-media era, the scope of self-media marketing has been further expanded. Ordinary audiences are no longer satisfied with just one-way input of information content. The demand for more participation modes and stronger participation experiences has led to the emergence of interactive marketing communication media."

Li Yuanbin picked up the microphone, turned sideways, looked up at the screen behind him and spoke slowly.

"Our original intention is to inspire creativity and bring joy. We hope to provide a broad interactive communication space for self-media operators."

"TilTok, developed based on big data analysis and recommendation technology, will become the first choice for young people's social APP."

As Li Yuanbin's explanation deepened, people began to understand more and more about the mysteries of this software.

“Our advantage is that we encourage people to create and the content is cloneable.”

"For example, if a user with a lot of traffic posts an interesting video, people who have seen it will imitate the content and shoot similar videos. This spreads from one person to ten, and from ten to a hundred, and a tacit trend is formed among the public."

Having said that, those who are knowledgeable here have basically understood the advantages of this APP. It breaks away from the one-way information input mode of traditional media and uses the audience as the communication medium. This is the novelty of interactive marketing communication.

Let the general audience become the disseminators of each other's short video works, thus forming a unique cultural trend. This trend also provides creators with constantly updated development opportunities.

After some basic information was introduced, the large screen at the back turned and a mobile phone appeared on the screen, displaying the internal interface of the software.

"After all this vague talk, I'd like to show you the entire app. This is the TikTok interface."

"As you can see, this app is simpler and more user-friendly than any other short video app on the market. TikTok also offers a wide variety of shooting effects, allowing you to add them freely during filming or in post-editing. It's easy to use, the results are excellent, and best of all, it's free!"

Li Yuanbin paused deliberately, waiting for the audience to react before continuing, "Of course, if that were all, we wouldn't have to go through so much trouble to hold this press conference."

Here comes the point!!!

Whether it was the people in the audience or the bosses on the other side of the network, they all sat up straight and stared at the screen on the stage.

From the beginning to now, although this TikTok looks very good, it has not yet completely amazed them.

If TikTok is just such a software, then it can only be considered good, far from their expectations for Kering Technologies.

"This software also has a core function, which is virtual reality!"

boom!!!

As soon as Li Yuanbin finished speaking, the scene became a hot discussion.

It caused great controversy not only at the scene but also on the Internet.

What is Virtual Reality?

How does it combine with short video apps?

All of this needs to be answered by Li Yuanbin on the stage.

"TikTok is made with brand-new technology. In addition to daily short video releases, it also has live streaming functions. It also features games, singing and dancing, product promotion, and more."

"We have launched a virtual idol function." Li Yuanbin said, pointing his finger, and a new picture appeared on the big screen.

A live broadcast of Lee Won Bin playing games appeared on the screen. There were two portraits on it, one was Lee Won Bin under the camera, and the other was a cartoon version of Lee Won Bin.

"We consider that if users don't want to broadcast in their real faces, they can use their own virtual characters."

"Anyone can create their own avatar for free. If you want to live stream, you can choose to appear as a real person or as an avatar. At this time, the avatar's movements will capture your body movements and facial expressions in real time."

"If users don't like live streaming, you can also raise your virtual character through the cloud. What does it mean to raise it through the cloud? You can change its clothes and style and treat it as your digital companion."

"In this virtual world, you can customize everything about your virtual partner, including his voice, his appearance, his clothes, and even if you want, you can have him train to sing and dance, and then perform for you."

Everyone present was attracted by what Li Yuanbin said, and the originally noisy scene became silent under Li Yuanbin's commentary.

In the office of the president of the Seoul Sports Daily, Luo Yunhai stared blankly at the computer screen: "This... is this really possible with current technology?"

TikTok may redefine social...

The more Luo Yunhai thought about it, the more scared he became. Although TikTok is currently just a short video live streaming platform, with the help of this virtual idol, Kering will probably be able to gain a huge user base in a short period of time.

With people, it will be very easy for Kering Group to move into the field of social communications!

Li Yuanbin is making a big move...