Fashion Week

Reporter Wang read Yi Jingchen's report word for word, and was amused several times by the humorous text.

He adjusted his glasses, looked at his junior, and praised him for being able to incorporate his own style into serious news.

Reporter Cui compared the three manuscripts and sighed, "The news industry really needs fresh blood to keep up with the times. Xiaoyi, you've done a great job."

Reporter Wang and Reporter Cui clearly realized that their reporting skills were solid, but Yi Jingchen's article would definitely attract the most college entrance examination candidates.

Yi Jingchen felt a little shy after being praised by two textbook-level seniors, and said obediently that he still needed to improve.

actual--

[I love it! Give it some more praise!]

[The textbook editor praised me! I'll brag about it for a year!]

Reporter Wang and Reporter Cui stared at the stupid cat who was saying one thing and thinking another, and actually praised him a few more times.

Yi Jingchen was delighted to hear this, and proudly puffed out his chest and belly, his invisible cat tail shaking like a propeller.

After reading three reports about the college entrance examination, the activity entered the second part: interaction.

Of course, the interaction on the news channel cannot be like Yi Jingchen's usual behavior, where he just randomly picks a few comments and reads them out.

Questions raised by the audience must be screened and reviewed to ensure they are worth answering and not likely to go wrong before they are sent to reporters.

The first question the three reporters received was asked by a college entrance examination candidate.

Reporter Wang took the note, glanced at it, and handed it to Yi Jingchen.

"The words on it are too small. I can't see them clearly. Xiao Yi, please read them for me."

"Okay." Yi Jingchen took it, cleared his throat, and read, "This is a question from a college entrance examination candidate. She said, the boy band idol I like is a reporter..."

Yi Jingchen read the first sentence and paused for a few seconds.

[The boy group idol you're talking about, could it be——]

【Ha ha ha ha! 】

[Stupid Xiaochen: Just tell me my ID number! ]

[I suspect that Reporter Wang can see clearly, so I deliberately let Chenchen read it.]

[Agree! Reporter Wang is clearly wearing reading glasses. The senior is just deliberately favoring him.]

[What's wrong with spoiling Chenchen? Reporter Xiaoyi is the hope of the whole family, so spoil her as much as you can!]

[Indeed, reporter Xiao Yi is the only serious kid in the family~ Let me kiss him!]

After a brief pause, Yi Jingchen did not say his complaints and continued reading:

"I just finished the Gaokao (National College Entrance Examination) and I feel pretty good about myself. I've been thinking about applying to the journalism department, and my family and friends are pretty supportive. But when I looked into my favorite idol, I found out he used to work a very hard job, running around all day and working late, and his salary wasn't very high..."

Yi Jingchen read this and glanced at the inspection leader next to him.

The leaders felt guilty and looked away, pretending not to feel Yi Jingchen's accusation.

"I don't think I can endure so much hardship. Please give me some advice." Yi Jingchen put down the note and looked at the two seniors. "I've finished reading."

Reporter Cui: "This question..."

Reporter Wang replied, "Actually, our company has a clear off-duty time. But I'm a slow writer and reader, and my work efficiency is lower than that of my colleagues, so overtime is common. I love journalism and am willing to sacrifice more time for it. It's understandable that young people these days don't want to work overtime and want more time. Who doesn't want to enjoy life when they're young?"

"I'm in charge of writing the stories on the team, and other colleagues are responsible for collecting the materials. Sometimes they provide materials late, so we do have to work overtime to finish the manuscript. Other than that, we can all leave work on time." Reporter Cui chose his words carefully and said tactfully, "Everyone has the right to choose, and they don't have to work overtime."

Yi Jingchen looked at them eagerly.

[Indeed, you don’t have to work overtime.]

[It's just that those who are very strict about manuscripts are working overtime, and those who don't have to roll up their sleeves can only lie low.]

All the colleagues in the station looked at the stupid silver gradient.

——Don’t talk about the industry’s internal competition!

How can you trick young kids into applying for journalism programs like this?!

"Xiao Yi, what do you think?" asked reporter Wang.

"I think the point is not to work overtime. Most journalists work irregular hours because we can't guarantee that news will only happen from 9 to 5 on weekdays, right?"

"Yes, news happens anytime and anywhere." Reporter Wang nodded in agreement. "Sometimes we get a call in the middle of the night about an incident. Can reporters not rush to the scene?"

"So, 'overtime' is unavoidable in our industry. In contrast, reporters don't really have the concept of working on time; they have more flexibility in their schedules." Yi Jingchen thought for a moment and continued, "For reporters, work and life can't be completely separated. So, those who plan to pursue a career in journalism can use work to enrich their lives when deciding on their career path."

Reporter Cui suddenly realized and felt a little surprised and ashamed at the same time.

Yi Jingchen's way of thinking is indeed very novel. Like him and reporter Wang, they seem to tacitly accept that "sacrificing personal time for work" is the consciousness of a journalist.

Yi Jingchen proposed a brand new idea: to have both career and life.

What's wrong with the kitten being a little greedy?

Seeing the screen full of questions, Yi Jingchen explained in a gentle voice, "You know, there are many types of journalists. For example, if you like eating, you can become a food reporter. If you like sports, you can be a sports reporter. When I first wanted to be a poverty alleviation reporter, many people thought I could endure hardships, but that's not the case. I really want to explore every corner and hear more flesh-and-blood stories."

"I don't consider that experience as 'hardship'; the work enriched my life."

[Reporter Xiao Yi is amazing. Even though I know he's doing PUA for the station, I'm still tempted.]

[I've already started looking at the admissions code for the Journalism Department. Who knows?]

[Work embellishes life, isn't it just the capitalists' big pie? I've eaten it!]

I suddenly feel like journalism might become a popular major this year.

[Sisters, brothers! Think carefully! Chenchen has said before that the journalism department teaches a lot of things, and graduates can only become generalists.]

[I know! But I have no direction right now, so why not give it a try~]

After Yi Jingchen expressed his thoughts, the next question was similar, asking Yi Jingchen what career directions he suggested.

Reporter Wang and Reporter Cui looked at Yi Jingchen at the same time, motioning him to answer.

"That's pretty much what I said! I've actually considered becoming a food journalist, but unfortunately, a round face makes me look fatter."

Yi Jingchen was depressed for a few seconds before continuing, "So, next I want to challenge myself to become a sports reporter."

[I made a promise with the future champion to interview her in two years~]

[I know nothing about synchronized swimming, but that's okay!]

Who says sports journalists have to be all-around?

Yi Jingchen thought optimistically.

A few studios away, a colleague who was reporting sports news shuddered inexplicably.

Oops.

The secret that sports journalists don’t know sports is about to be exposed.

Yi Jingchen thought for a few seconds and added, "Oh, there is a new direction that everyone should be interested in recently."

Reporter Cui learned that he was transferred because he failed to secure a supervisor after graduation, and jokingly asked, "Entertainment reporter?"

"Entertainment journalists aren't a new field, they're fashion journalists!" Yi Jingchen said with a smile, "Imagine, you're faced with beautiful clothes and models every day, as well as the most beautiful scenery. Isn't it wonderful?"

[It makes sense, chasing stars and traveling at public expense! ]

[Yi Jingchen! I admit you're a seducer, and I'm ready to report you.]

[The news industry is no longer unpopular because——]

[Look at the leaders, they are all grinning. This wave will definitely attract a lot of fresh blood to the industry.]

Yi Jingchen is definitely promoting something positive. I remember when the computer next door asked top programmers to show off their skills and perform quick coding, eight out of ten programmers were completely hairless.

What's that? The medical department is really doing the opposite. They're using interns from large hospitals to advertise, and then it was revealed that interns earn 800 yuan a month.

[Do resident trainees actually get a monthly salary? Don't they need to pay the hospital?]

Thank you all, I have decided to apply for the Journalism Department! ! ! ]

After the filming was over and Yi Jingchen left the camera, the senior leader of the station immediately came over to shake Yi Jingchen's hand and praised him highly.

Yi Jingchen looked at him eagerly, making a crazy expression.

[Are you bragging?]

[No promotion or salary increase for me?!]

The leader patted him on the shoulder and said "work hard" skillfully, without even drawing a picture for the stupid cat.

Yi Jingchen stood there in a daze, looking at his leader's receding back, feeling deeply hurt.

[Cat is wronged.jpg]

After all, the leader is not Zhou Baopi, so of course he has considered giving reporter Xiao Yi a promotion and a raise.

But reporter Xiaoyi hasn't even completed the formalization procedures yet, so the promotion is just a formality.

As for salary increase——

The station’s funding is so tight!

He is already a mature cat, it's time for him to learn how to earn his own cat strips!

Yi Jingchen left the news station in circles, had a meal with the two seniors, and then returned to the dormitory.

When I walked into the dormitory, I found that my teammates were packing their luggage one by one, as if they were preparing to go on a long trip.

"Is there any new announcement?" Yi Jingchen asked.

Every time the company has a new schedule, Yi Jingchen is always the last to know.

Because if the confidential itinerary is revealed to him, it will definitely not be confidential.

"We have, you have to wait two days." Shu Lang dragged the suitcase to the living room and replied, "Teacher Xiaoyan, Senior Mushroom, and I are going to participate in the G Country Fashion Week. Tutu, Nai Gan, and Xiao JB have already left this morning."

"Why am I not here?" Yi Jingchen touched his cat face, "Am I not fashionable enough?"

"Teacher Yi, it's like this." Assistant Wan came over and quickly explained the reason.

It turns out that the industry always holds a large-scale fashion week two months before the change of seasons from spring to summer or from autumn to winter.

Top luxury brands have launched out-of-season clothing, showcased it at fashion week, and invited international celebrities to promote their brands.

Among them, there are three largest fashion weeks, held in three countries.

In addition to showcasing clothes, every fashion week also sends out many signals.

Big brands will invite artists to participate to send a signal that they are "available for cooperation", which is commonly known as the probation period in the industry.

Top luxury brands have style, while ordinary artists have to pass brand assessments for several months or even years before they can get a business title.

Even some first-line artists have been promoting brands for several years but still cannot get a title.

Even if we get it, it is only for domestic use.

Even so, endorsements represent a great deal of an artist's worth and status, so artists are still actively contacting brands.

There are roughly three ways to participate in international fashion week: brand invitation, fashion media invitation, and free travel.

Among them, only brand invitations can convey the signal of cooperation.

Artists who are invited to participate will only watch the brand's show, and it is a two-way event in terms of appearance.

The company values ​​Aurora's status, so naturally, her participation in fashion weeks is all due to invitations from brands.

The brands that invite them are different, so the destinations they go to are naturally different.

The brand participated by Shu Lang, Yan Zhichen and Du Xingwei was held in Country G.

It is said that the fashion week that Yi Jingchen was invited to attend will be held later and will be the largest of all fashion weeks. It can be called a meeting of international superstars and will be held in Country N.

In two days, the brand will send a professional team to welcome him.

There are many variables in collaborating with big brands. The itinerary is still confidential. Even Assistant Wan doesn’t know which brand show Yi Jingchen will attend.

"Should I go alone?" Yi Jingchen asked confusedly.

Assistant Wan replied, "No, Teacher Lu and Teacher You will go with you. The brand that invited them has already been confirmed."

Frankly speaking, considering You Lingyu and Lu Jiu's worth, influence, and status in the fashion circle, they are still a little short of being invited to the largest fashion show.

The reason for receiving the invitation this time was not only because the two of them were participating as a group and the funding for two people was relatively cheap, but there was another reason.

The brand that invited them is called B&F, which means birds and fish.

"Birds and fish," Yi Jingchen opened Lujue's invitation, "Jiujiu and Yuyu, that makes sense."

[These two are going to become official accounts, yikes!]

Liu Sui walked in and said leisurely, "So, luck is very important in the entertainment industry."

As he spoke, he came up to Yi Jingchen and looked at him carefully, "What's your luck, kid?"

"Ah?" Yi Jingchen's face was full of innocence, "What did I do again?"

The other teammates were also puzzled.

Yi Jingchen thought back to the past few days, and finally came to the conclusion that:

It’s Liu Sui’s problem!

But two days later, a sudden official announcement broke the peace of the entire fan circle.

Destiny: Global brand ambassador @Aurora-Yi Jingchen is about to go to Country N Fashion Week to attend Destiny's grand dinner.

[picture]

The picture was an invitation letter placed on a bouquet of blue roses, with Yi Jingchen's name clearly written on the top.

There was a brief question mark and then a brief exclamation mark in the comment section.

Then the elder sister of the Chen family reacted and began to frantically control the comments.

Yi Jingchen himself and the Aurora group's super chat were in a state of chaos, all discussing this sudden news.

If the blogger wasn't a Destiny official, I'd definitely say, "Eat the melon, don't believe it."

[Who understands this?! At first I thought it was a marketing scam and wanted to stop my followers from licking the cake.]

[I understand! Since Chenchen debuted, he has been rumored to be involved in countless business scandals, but the only thing he has in his business is pens.]

[I have some connections. Yi Jingchen has a lot of fake news because those brands did contact the company, but the company refused because they don’t want to make quick money.]

[Luckily, Chenchen isn't looking for quick bucks! Otherwise, with so many low-end endorsements, there's no way he'd be able to land the title of Destiny's global ambassador.]

[First Love fans don't understand, what does "airdrop" mean? Is it that impressive?]

Yi Jingchen has many cat fans in his family, and this is his first time in the entertainment industry.

I have no idea about the level of luxury goods, and I don’t understand why everyone is so excited.

Chen's sister knew that Mao Chu was only interested in millet and knew nothing about the entertainment industry, so she quickly explained it to her colleagues.

"Airdrop" means getting a big brand business contract directly without any probation period.

Destiny was founded two hundred years ago and specialized in making clothes for the nobility of the time.

In terms of status, it is definitely the ancestor of luxury goods.

Even now, with the decline of the nobility, Destiny's influence has expanded to the entire world, serving as a symbol of status and wealth.

The success of the Destiny brand is naturally inseparable from marketing.

The brand holds a grand fashion show every year with great fanfare, and even international superstars and movie stars have to give it face.

Many superstars wear Destiny's handmade dresses when attending important events that determine their fate.

By now, Destiny has gained an unshakable position and is naturally very demanding in business cooperation.

Every year, it invites the most popular and influential artists from around the world to participate in the show. However, not every star who participates in the show can get a business title.

Many celebrities have been invited for several years, but they are still just "good friends of the brand" and cannot enter the halls of top luxury.

Under such circumstances, Yi Jingchen was unexpectedly appointed as a global ambassador in his first participation without any probation period.

Not to mention Aurora fans, all the other fans in the domestic entertainment industry who have been fighting tooth and nail for the top luxury title are now collectively broken.

The entry of Yi Jingchen as the official ambassador can be regarded as a traffic team-building event for the domestic entertainment industry, and everyone is asking Yi Jingchen why.

Good question—

Yi Jingchen’s fans also want to know.

It is naturally impossible for the brand to respond officially. The homepage only has a Weibo post inviting Yi Jingchen, and it is also synchronized to the external network in English, proving that this title is not "exclusively for domestic use".

You should know that although some artists have "brand friends" in the domestic market, such people cannot be found on the external Internet.

The young artist who just debuted for two and a half months actually had such a grand appearance, which made everyone speculate that he might be the illegitimate son of Destiny's boss.

Seeing that the speculation was too outrageous, finally, an insider gave an explanation:

Yi Jingchen is not the illegitimate son of the Destiny boss.

But he is Madam Xiao’s biological son!

Last time, Mrs. Xiao, whose business ambitions span the globe, went to the country where Destiny’s headquarters is located to attend a meeting.

The boss of Destiny and several other similar brands came to greet her in person, but Xiao E's reaction was indifferent. It was obvious that she thought it was her duty to flatter these brands and she was too lazy to even give them any attention.

Until Xiao E left, they specially hosted a banquet for a guest who worked in the entertainment industry and who they thought was not worthy of being at the table.

Because the amusement park owned by that person was open for half a day longer for his son.

right.

Just because he took care of Mrs. Xiao's son, he became a guest of the queen of the business circle.

Everyone seemed to have found a breakthrough and began to study the "wandering prince" whom the queen seemed to ignore.

It turned out that the other person was a newly debuted artist with a clean background and was very popular in his own country. Most importantly,

He is tall and good-looking.

Then, Destiny took action.

Not only did the regional general manager personally deliver the invitation letter, but he also publicly acknowledged it and synchronized it with the entire network.

In fact, its main purpose is to synchronize the world.

If it is supplied exclusively in China, how can we show it to Madam Xiao?

Yi Jingchen was not clear about the capital and interest game behind it, and even if he knew, he would not care too much.

They want to gain benefits from Madam Xiao, what does it have to do with me, Yi?

Yi Jingchen held the blue rose and came to the dressing room prepared by Destiny for him. The whole cat was stunned.

[Wow!]

[There are more clothes here than in my dressing room!]

Yi Jingchen did not feel flattered when he received Destiny's invitation.

You know, he used to frequent this brand, buy other people's clothes and modify them at home, which made designers bang their heads against the wall when they saw him.

When I entered the dressing room, I found that the brand was indeed sincere.

In order to help Yi Jingchen better understand the clothes, the brand invited a group of male models who were 184cm tall and weighed about the same as Yi Jingchen. They showed them to him one by one and asked Yi Jingchen to choose one.

Take photos at the airport.

"Just taking photos at the airport?"

"Yes," the staff member replied politely, "We only have Destiny ready-made clothes here. When you arrive in Country N, there will be more clothes for you to choose from."

"Okay, alright."

Yi Jingchen looked at the male models again, his eyes falling on each piece of clothing. He was dazzled by them, but he didn't pick any in particular.

[Wow! Menswear is almost entirely black formalwear. This year's super season is pretty much the same as the past seasons.]

[It fits my stereotype of luxury brands!]

[It would be better if I could choose women's clothing.]

"..." The staff member silently waved his hand, indicating that a new group of models should be replaced.

At a big event like Fashion Week, you can't really let brand ambassadors wear women's clothing.

However, in recent years, due to the increasing blurring of gender in some areas, there are even hundreds of genders.

Designers liberate their nature, follow their thoughts, and no longer restrict gender when making clothes, making many clothes that are the same for men and women.

When a new batch of models came in, Yi Jingchen finally perked up and began to observe them carefully.

[Wow~ Laser transparent suit, what kind of shameful play is this!]

[Can sacks be made into clothes?]

[She looks normal in the front, but she's wearing nothing in the back!]

[This one... seems okay, I'll add it as an alternative.]

The staff responsible for serving the young master almost burst into tears.

—Thank God, you finally found one!

For this event, Yi Jingchen received an invitation from the brand and had to wear Destiny clothes from head to toe.

He lives a wealthy life, and luxury goods to him are just everyday brands with different prices, which essentially serve his own needs.

Yi Jingchen has his own independent aesthetic sense, so it is natural that he would not dress according to the staff's suggestions.

He picked and chose from a pile of accessories with a conflicted expression on his face. Finally, he picked up a pair of sunglasses and asked, "Can I change them a little bit?"

Yi Jingchen pinched his fingers and said, "Just a little bit."

"Okay, okay." The leader agreed uncertainly, thinking that it shouldn't be a big problem.

As a result, the day of Fashion Week departure.

Aurora's official Weibo account first released a photo of Yi Jingchen at the airport. Netizens spent a long time trying to recognize that this was the "century-old brand" whose style remained unchanged for a hundred years and whose designs have been passed down from generation to generation.

Under the scorching sun, Yi Jingchen did not wear Destiny's most representative black suit, but chose a refreshing mint green shirt with slight changes to the sleeves on both sides, making it more suitable for young people.

He wore suit pants underneath, with one leg rolled up, making him look less formal.

The shoe laces wrapped around the white ankles and poked some strange XP.

When he set out, Yi Jingchen wore a pink and blue gradient fake hair with a small braid on the left side.

Wearing Destiny's classic sunglasses on his face, he is always regarded by other artists as a symbol of maturity and stability.

When it came to Yi Jingchen's face, the sunglasses were missing a lens for some reason.

The photographer captured Yi Jingchen's eyes, sending a wink through his eyes without lenses.

The airport photos were leaked, and the comment section was full of "cute", with some people even saying that Destiny's image was subverted.

Unexpectedly, even a brand that encounters a fool like Xiaochen will collapse.

[No wonder Destiny hasn’t posted any airport photos yet]

[Not only did it not post the airport photo, it even wanted to delete the previous invitation hahahaha]

Destiny: I just kind of want to die...

[Imagine a 200-year-old gentleman with a white beard, being scratched by a kitten]

[This description is kind of cute! When I graduated, my mom wanted to give me a Destiny bag, but I thought the design was too old-fashioned.]

The saleswoman said Destiny is too committed to classic style.

Destiny in China probably suffered from culture shock, and did not release any airport photos until Yi Jingchen boarded the plane to Country N.

It was the external network operator that first announced the departure photo of the new brand ambassador.

I thought everyone would have the same reaction as I did internally, because the styles were so different that they couldn't recognize Destiny's clothes.

Unexpectedly, when everyone saw the photos, they all exclaimed "How cool", "You can wear it like this", and "Wink at me".

The brand observed public opinion for a while and soon felt relieved.

After all, the so-called brand image is just their internal insistence on not changing.

The audience doesn't care about those feelings at all, they only care about whether it looks good or not.

fortunately.

The brand ambassador is particularly good-looking.

Yi Jingchen boarded the plane, and the brand booked a first-class seat for him.

This voyage was particularly long, lasting more than ten hours.

After the plane was flying smoothly, Yi Jingchen was thinking about what he should do to pass the time.

He changed into comfortable clothes, looked at the clouds outside for a while, and then began to look around to see what others were doing.

Suddenly, he saw a familiar head, who was concentrating on playing games.

What a coincidence! I ran into someone I know on the plane!

Yi Jingchen was afraid of loneliness and thought Lu Jiu and You Lingyu could accompany him, but he didn't expect that they had to leave early.

I thought I would be the only cat drifting alone on this long voyage, but I didn't expect to meet someone by chance.

Ancestor, clan.

"Director Qi...Brother." Yi Jingchen leaned over and waited eagerly for him to finish a round before speaking, "Are you taking this flight too? Are you going to Fashion Week?"

Qi Weiyi stared at the screen of the game console, starting a new battle, and said "hmm" lightly.

[Wow, that's strange.]

[You actually cooperated with the work?]

Yi Jingchen didn't pay attention and actually said his thoughts out loud, which made Qi Weiyi roll his eyes.

"What misunderstanding do you have about me?"

Yi Jingchen's desire to survive was full, "No, no."

[I don’t think you are lazy, useless, or bad-tempered.]

[Really!]

Qi Weiyi retracted his gaze and said confidently, "I work very actively!"

——A job like this where you can earn a fee just by sitting still and showing off your beauty.

He is super positive!