December 12, 1986, Yuezhou Grand Theater.

The "First Yuezhou International Asthma, Allergy and Chronic Obstructive Pulmonary Disease Forum" officially opened.

This forum was of a high level, invited by the Chinese government, hosted by the Ministry of Health and the Zhijiang Provincial Government, and co-organized by Xiangjiang Margaret Hospital and Yuezhou Hospital affiliated to Zhijiang Medical University.

Almost all of the world's most famous hospitals sent doctors to attend the conference, including:

Mayo Clinic, Cleveland Clinic, Wellington Hospital, Singapore General Hospital, Johns Hopkins Hospital, Charité Hospital, Massachusetts General Hospital, Toronto General Hospital, University of Tokyo Hospital, University Hospital of Lausanne, Sheba Medical Center, etc.

As for the total number of hospitals participating in the conference from China, there are even more. This is our own country's home turf, and everyone is definitely going to come and have a great time. Not to mention the sense of pride in their hearts.

Moreover, this is the first promotion of new medical technology, and domestic doctors also want to see what new treatment plan can attract so many large international hospitals to flock here.

As for pharmaceutical companies, there are also many customers, including Pumpkin Vine Pharmaceuticals' traditional partners, such as Pfizer, GlaxoSmithKline, and Takeda Pharmaceutical of Japan.

Other pharmaceutical companies such as Johnson & Johnson, Roche, Novartis, Merck, Lilly, Sanofi, Bristol-Myers Squibb, Gilead, etc. either came with their own country's hospital teams or came uninvited.

For these pharmaceutical companies, they do not lack distribution channels or cooperating hospitals and doctors. What they lack are "core products", especially drugs that can generate high profits.

Now the whole world knows that the multi-billion dollar market for stomach disease drugs is divided among Pfizer, GlaxoSmithKline and Takeda Pharmaceutical.

Moreover, it can be predicted that the sales of several drugs in the quadruple therapy will continue to grow rapidly. It is simply an old hen that lays eggs.

Because they had no R&D expenses and no competitors, the three companies controlled the pricing power and formed a pricing alliance.

According to everyone's estimates, the profit includes only 10% of the drug cost, 10% of the logistics and marketing costs, and only 4.8% of the patent fees.

In other words, the three companies account for at least 75% of the profits.

Oh my God, with profits like this, is there any business more profitable than selling white powder?

As mentioned earlier, the production cost of drugs is actually very low. The high cost lies in the R&D cost, which takes at least 10 years, an investment of no less than $1 billion, and only a 10% chance of success.

This is equivalent to a cost of 10 billion US dollars. If 10 drugs are researched at the same time, only one drug will be successful in the end. All costs and profits will have to be recovered by this one drug.

Even the top ten international pharmaceutical companies would find such an investment difficult to bear. What if all ten drugs fail? They would be bankrupt.

Such examples are not uncommon.

Now Pumpkin Vine Pharmaceuticals has taken over this biggest risk. These pharmaceutical companies only need to pay a patent fee of about 5% to own a drug with huge commercial prospects and profits.

Is there anything in the world that is more advantageous than this?

As for capital, it is its nature to pursue profit. If there is money to be made, it will shamelessly come and take advantage of it even without being invited.

If there is no money to be made, even if the host country of the forum sends an invitation letter and provides free air tickets, food and accommodation, people may not pay attention to you.

Now "Hong Kong Pumpkin Vine Pharmaceutical Company" is such a piece of fat meat.

According to rumors, Xiangjiang Pumpkin Vine Pharmaceutical Company (PV Pharmaceuticals for short) is going to launch a total of 5 medical nebulized inhalation drugs, 3 home nebulized inhalation drugs, and 3 anti-allergic drugs.

There are a total of 11 drugs, all of which are used to treat respiratory diseases such as asthma, chronic obstructive pulmonary disease, and allergic diseases.

These are all commonly used medicines, with a very wide range of users, and they also represent huge sales and huge profits.

No matter who it is, their eyes will be green.

The most angry people are the general managers of Pfizer, GlaxoSmithKline and Takeda Pharmaceutical of Japan. They are obviously the fat meat in their pot, and now so many competitors have come. Isn't this just a money-stealing?

Blocking someone's financial path is like killing their parents, and their eyes will turn red in return.

Representatives from several pharmaceutical companies met at the entrance of Yuezhou Theater. They all held their chins high, ignored each other, and didn't know how they were greeting each other's families in their hearts.

Relatively speaking, the doctors were in a much more relaxed mood. It was their first time to visit the mysterious Red China and they were full of curiosity about everything here.

In addition, in the 1980s, China had just begun its reform and opening up, and was in a honeymoon period with most developed countries in the world, so both the guests and the conference organizers had smiles on their faces.

Chen Xia is the actual person in charge of this forum.

He is a reborn person and knows what kind of forum style is more in line with the international mainstream and more acceptable to everyone.

For example, the layout of the conference site is characterized by rows of tables and chairs on the podium, the main background color is yellow, with red flags on both sides and a banner hanging on top.

For those who don’t know, just think about what the meeting scene of the “Two Sessions” is like and you will understand.

But this is an international forum, and most of the people here are foreigners.

Regardless of whether it is worshipping foreigners or not, once such a style comes out, it will give people a bad impression that China is a backward and conservative country.

The change was very simple. Chen Xia changed the background of the rostrum to a blue background with white letters, which was very simple. He placed a few sofa chairs in the middle of the rostrum and a podium next to it. There was not even a coffee table.

The person who wants to speak stands on the podium, while the host and guests sit on the sofa in the middle of the podium, facing the audience below.

This not only saves conference expenses, but also creates an open atmosphere, which is conducive to communication among professional doctors.

For example, in terms of catering, all guests, whether domestic or foreign, are treated equally, and all round-table gatherings are cancelled and replaced by buffets.

At the same time, a cocktail party was held at Longshan Hotel. After the meeting, everyone wanted to socialize, and the cocktail party was a very good place.

These are very common meeting arrangements in the 21st century, but they were amazing in 1986.

The superiors were all worried, wondering if such a simple arrangement would give people a sense of inhospitability and incompetence.

Of course, some people listen to Chen Xia, but some don’t listen at all.

For example, all the Chinese doctors lived in the guesthouse, while the foreign guests booked the two best hotels in Yuezhou, Longshan Hotel and Jishan Hotel. Alas, what a difference.

In addition, the Zhijiang Provincial Government also specially organized a large-scale group performance at the Yuezhou Stadium, where Chinese artists sang and danced, mainly performing revolutionary songs.

This made Chen Xia hold his forehead with his hand, speechless...