"Director Ren, Xiao He and I have seen what happened online. I wonder what your plans are?"

Ren Changwen smiled helplessly: "The other party's publicity efforts are too strong. It doesn't seem like a movie scheduled for the Qingming Festival at all. We can only wait and see."

They can't win by going head-to-head. The other side has so many celebrities and big names; how can the two of them possibly fight back?

Liu Rulan chuckled softly from across the table.

"Director Ren, that's where you're wrong. With such a formidable opponent, you should have backed down!"

Ren Changwen: ?

"They're already in this state. If we confront them, it might only provoke them. If we start a media war, neither side will benefit. So it's better to let them enjoy this wave of popularity first. Anyway, it's a month, and the popularity will be there. Once they have it, we can take it from them."

Ren Changwen: Huh?

However, the experienced PR director had already realized what was going on and his eyes lit up: "This move is risky, but it works!"

Ren Changwen: ?

"Okay, that's settled then. See you later, Director Ren."

Seeing that the publicity director understood immediately, Liu Rulan didn't say anything more and hung up the phone directly.

Ren Changwen could only look to his publicity director.

The publicity director winked at Ren Changwen and uttered only three words: "Riding the wave!"

Since "Silent Search" is so popular and unstoppable, let's just ride the wave of its popularity!

This hype is despicable, but they are shameless and their work is of high quality. Once the final results are in, who will say they are just trying to ride the wave?

Brilliant!

Beijing City.

After giving Ren Changwen a few pointers, Liu Rulan put down her phone.

Xiao He was browsing Weibo comments on his computer when he clicked his tongue and said, "Sister Liu, you know what, their promotion is really interesting. Not only is the plot in the trailer touching, but the plot in the behind-the-scenes footage is equally touching. If I didn't know, I would have thought they spent time filming the behind-the-scenes footage themselves."

The production team also filmed a behind-the-scenes clip of Tong Junhui returning to the entertainment industry and officially joining the crew, receiving a warm welcome from everyone. In the video, although Tong Junhui looked surprised, he reacted quickly, smiled politely, and cooperated with the crew in his performance, explaining that he had retired from the industry due to illness and now wanted to try a new challenge...

As Tong Junhui calmly recounted his story, Chen Yulin listened with tears welling up in his eyes, deeply moved. The camera even shifted to Chen Yulin at the end, asking him why he was so touched.

Then Chen Yulin began his performance.

"I drew strength from Teacher Tong's story; her resilience deeply moved me..."

"If it were me, I wouldn't want to leave my fans either. Even if I'm sick, I would definitely face them in the best possible condition..."

"I also want to learn from Teacher Tong Junhui's spirit..."

Xiao He: ...Forget about everyone else for now, you really don't care about Tong Junhui's life or death! I feel embarrassed for Tong Junhui right now.

Oops, Chen! It's you again.

Why is it that whenever someone else has a problem, you're always the most proactive one to step up and help?

Do you think this is correct?

You really dared to do such an awkward and exaggerated behind-the-scenes performance?