We meet again, my dear.

After driving away from the airport, Jiang Songhe went straight back to Yongtong International.

After parking his car, he first went to the convenience store next door to buy a box of band-aids, applied them to the red mark on the side of his neck, then pulled his sweater collar up higher, and went back to the rearview mirror to make sure it was mostly covered before going upstairs to the company.

Yesterday, the annual film list for the summit was released, and "Yan Ge Xing" was available online at 7 pm on three major platforms during its scheduled broadcast time. A separate reservation page was also opened, and the playlist has released an extended trailer focusing on the plot.

Although it secured a February slot, "Yan Ge Xing" still doesn't have a place on the homepage for exposure.

To transform the four small online words "Stay Tuned" into a ubiquitous and aggressive presence on the platform, Yunhe Entertainment faces two challenges by the end of the month: achieving over one million online reservations and attracting offline investment.

Otherwise, "Yan Ge Xing" will face a triple situation of no support from in-platform resources, no choice in scheduling, and no collaboration with derivative dramas and variety shows, and is very likely to develop into an ineffective broadcast drama.

Jiang Songhe walked straight to the office area, where members of the publicity team and production team were at their respective workstations. The usual chattering and discussion was gone, replaced by the clattering of keyboards.

"Lin Duole and Feng Siyu." Jiang Songhe glanced around and said in a deep voice, "Bring your computers to my office in fifteen minutes to report."

After saying that, he turned and went to his office.

Two heads popped out from the partition of the row of desks.

One of them looked up at the sky and said, "Am I hallucinating? Why do I hear President Jiang's voice?"

Shake it well: "I heard that too, but didn't President Jiang say he was going to take two days off?"

Looking up at the sky: "What I heard was 'bring your computer to the office to report in fifteen minutes,' what about you?"

Shaking his head, he said, "Me too... Could it be that our brainwaves are interfering because we're sitting too close?"

The two heads then slid in opposite directions.

"President Jiang! President Jiang, you're back so soon?! HR just had me sign a supplementary agreement and gave me a raise... Oh, okay, okay, look at this! Thank you, President Jiang, thank you, President Jiang..."

At the end of the corridor came the gradually lowering voice of the cleaning lady, Sister Zheng. A moment later, Sister Zheng passed by the office area with a sheet of A4 paper in her hands. The two heads looked at each other for a few seconds, then hurriedly lowered their heads and scurried away before sliding back together.

"Don't forget to open the backend report data."

"Don't forget that I sent you the screenshots of public opinion."

...

Jiang Songhe took off his jacket and hung it up. He sat down behind his desk, took out his phone from his trouser pocket, flipped to March 5th on his electronic calendar, added a to-do reminder with the content "Man'er", and then switched to Weibo to check the official Weibo of "Yan Ge Xing".

Seeing the top post with likes, comments, and shares, I raised an eyebrow, clicked on the video, and my lips gradually curved upwards.

"Heh." He chuckled softly as he looked at a certain spot, and touched the expressive face in the video with the pad of his thumb, unconsciously bringing the phone closer to his eyes.

The door made a swishing sound.

Jiang Songhe concealed her dimples, locked her phone, and sat up straight, saying, "Come in."

Lin Duole and Feng Siyu came in, sat down opposite each other at the desk, turned on their computers, and began to report on their work.

Last night, Janus' reaction teaser premiered on the official Weibo account, and within an hour, it had already topped the entertainment trending search list before Yunhe's publicity team had even started using a matrix of promotional materials.

Because of Shen Zongli's previous incident, "Yan Ge Xing" attracted the attention of some onlookers. There were some discordant voices stirring up trouble on the public square. However, there were also fans who had stayed from the previous OST singer selection event, who posted comments expressing their expectations and support.

With the help of Yunhe's publicity team, the popularity of related keywords continued to rise, quickly attracting the attention of Janus's various super topic moderators, who spontaneously organized active support, forming a dense network that quickly spread to other social media platforms.

The number of private messages received overnight surged, with 60% being screams of excitement, 30% asking for confirmation and urging for more updates, and 10% related to the series.

The official Weibo account followed up by pinning another official poster with reservation links on three platforms in no particular order, teasing the audience with suspense—

With a total of 500,000 pre-orders, the studio version of the music video for the theme song of the same name, sung by Janus, will be released ahead of schedule. Lucky participants will be randomly selected from those who share, comment, and like the video to receive an autographed Polaroid photo from a top idol.

The link to the Weibo post, #JanusYanGeXingThemeSong#, remains firmly in the top 3 of the overall trending topics list as of now.

While Feng Siyu reported the encouraging news, Lin Duole was not so optimistic.

Although the platform has attracted traffic from external sources, the number of reservations is still far from 1 million.

The first wave of promotion attracted the attention of Janus fans, who were more eager for content related to their idol. As a result, the topic remained within a specific niche, showing a disconnect between the development of the drama and the song.

After understanding the situation, Jiang Songhe first expressed his approval of his subordinates' work, then suppressed his unease and pointed out the direction for the next topic of conversation, clearly separating public and private matters.

"Next, we need to leverage this opportunity to release materials showcasing Song Yun's interactions with Janus Star Show at the right time, and we must do so as quickly but gradually to draw public attention back to the male lead and the drama."

...

That evening, after the screening, Jiang Songhe invited producers from three platforms to ACCRO, where he was treated to lavish drinks and a private setting.

After a few rounds of drinks, Liang Jinping, the producer of Qixun Video who was in charge of the negotiations, intercepted Jiang Songhe in the restroom and, not satisfied, demanded the exclusive first release rights to Janus's behind-the-scenes footage.

Jiang Songhe barely managed to maintain a friendly demeanor, stating that she could not concede, because Janus's portrait rights were limited to obligatory promotions under the premise of cooperation with Yunhe, and could not appear on third-party platforms involving advertising revenue.

That being said, they still had to consider Liang Jinping, the bigwig behind the platform who had been instigating the trouble, and they couldn't be biased towards one another. Jiang Songhe secretly weighed the options while washing his hands and decided to make some concessions within a limited scope.

During the subsequent broadcast period, the official Weibo account of "Yan Ge Xing" will post content related to Janus, tagging different platforms with different captions and reposting three times. In the enterprise news post, Jiang Songhe hinted that Yunhe would privately mobilize her own resources to provide cooperation.

...

Jiang Songhe disliked the feeling of exploiting Jonathan, even though it was a very common marketing tactic.

That night was, and it is now, and it must be fully utilized.

"The pace needs to be even faster." Jiang Songhe steadied himself and placed his fingers on the table. "Starting today, we'll be simultaneously laying the groundwork for Songyun's personal social media account with content, including green screen action scenes, behind-the-scenes footage of the competition, behind-the-scenes shots from the film crew, and so on."

"The studio account, in addition to posting project-related materials, will create a resume showcasing the artist's career from debut to the present. The matrix accounts will distribute comprehensive promotions of the artist's talents, while avoiding frequent mentions of their child star status..."

Lin and Feng noted down the key points on the computer. After the boss finished explaining and said they could go back to digest and implement them, Feng Siyu closed the computer with a troubled look on her face: "President Jiang, regarding the matter of posting on behalf of others on personal social media accounts, should I mention it to Teacher Jiang in the artist group?"

"No need, I'll handle it." Jiang Songhe nodded towards the door with her chin. "You guys go ahead and get busy."

-

Jiang Songhe hadn't had a chance to tell Jiang Songyun about the collaboration between "Yan Ge Xing" and Janus.

First, Jiang Songyun couldn't find anyone to talk to remotely during the finals. Even when he did, before Jiang Songhe could say anything to start a conversation, he would hurriedly go offline to practice.

Secondly, Jiang Songhe is used to telling his artist brother the positive results only when everything is settled, and he will not mention the negative ones. He has been doing this for many years.

With Kang Song-yoon's first leading role in a transformative project about to premiere, the project requires the participation and cooperation of the artist in all aspects. Even with his busy preparations, it's time to let him know about the progress of the project.

Jingting is 7 hours ahead of Maner. Jiang Songhe got off work at 7 p.m., just in time for Jiang Songyun to have lunch and take a nap.

I thought I'd have to call several times before the video call connected, but to my surprise, Jiang Songyun answered after only three or four seconds of ringing. And instead of switching to voice to video, he turned on his camera directly.

Jiang Songhe was momentarily dazed when he saw Jiang Songyun's face so easily. He couldn't help but squint and carefully examine whether his younger brother had stubble on his chin, and at the same time, he had the illusion of looking in a mirror.

"Brother, brother? Why aren't you saying anything?"

A familiar voice came from the speaker, slightly more youthful and clear than Jiang Songhe's, and with a strong voice, indicating that he should be well recently.

"Oh," Jiang Songhe snapped out of his daze, ready to get straight to the point before the little devil ran off again, "I was just looking at you closely."

Just as he was about to speak again, he saw Jiang Songyun take his phone from above and take a picture of himself from above. For the first time ever, he took the initiative to show his whole body and said with a grin, "Then look, all right here, I'm perfectly fine."

He's gotten much stronger, but he's still covered in sweat as if he'd just been pulled out of the water.

Jiang Songhe breathed a sigh of relief and added with concern, "Maner isn't as cold as Jingting, but don't go out like this, be careful not to catch a cold. I heard the finals are on March 5th. How are you? Are you tired lately? Have you encountered any difficulties? You should let me know as soon as possible..."

"Oh, everything's fine, everything's fine!" Jiang Songyun interrupted Jiang Songhe's unstoppable nagging in a fatherly tone, but he wasn't particularly impatient. His eyes darted around the screen, and he asked unexpectedly, "Who told you that?"

His tone was slightly sleazy, as if he had something in mind, which surprised Jiang Songhe.

"Is it me..." Jiang Songyun blinked mysteriously, the screen blurred and spun, then all that was left was a mouth, pouting and making a soft chirping sound, "Na~xi~ge~ya?"

Jiang Songhe was stunned again after hearing it clearly: "..."

Before I could figure out how to respond, the screen went black. When it came back on, the silver-haired singer, whom Jiang Songhe had personally seen off at the airport that morning, appeared in the center of the screen. He looked tired and haggard, but his expression was no more serious than Jiang Songyun's.

The silver-haired singer blew a kiss from afar: "We meet again so soon, darling."

Jiang Songhe's brain went blank, and he stood at attention, unable to resist transforming into a fish lacking oxygen.

"...?"