These days, a million is no small sum. If you put it in a bank, the bank manager will personally come to greet you.

Lin Yifeng's casual remark made Sun Lixin wonder if this guy was going to introduce Bianyifang or prepare to open a Bianyifang in Muye City.

Of course, Lin Yifeng definitely wouldn't want to join Bianyifang.

It's not appropriate for him to open a roast duck restaurant specifically for Kyoto roast duck, since it's mainly for the sake of Kyoto roast duck.

Moreover, from Lin Yifeng's perspective, Bianyifang's only valuable asset is its roast duck; the rest is the reputation of Sun Lixin and his group of master chefs who serve at state banquets.

Without Sun Lixin, Bianyifang is not as popular.

However, inviting a master chef specializing in state banquets to open a restaurant in Makino City would be rather inappropriate.

Seeing Sun Lixin's surprised expression, Lin Yifeng smiled and reassured him.

"Master Sun, I should thank you for coming to help."

"This million is just money we're throwing out for the sake of our corporate culture."

"It doesn't matter how much money I make, the main thing is the reputation."

Sun Lixin had to agree with this statement.

As the head chef of Bianyifang, he understands better than anyone the importance of reputation to a business; otherwise, he wouldn't have insisted on not allowing Bianyifang to franchise for so long.

After dinner, Xu Qingyi drove Sun Lixin to his hotel.

Everyone then began preparing for the Spring Festival activities the following day.

The next day.

The entire city of Makino was bustling with activity.

The first snow of 1993 arrived silently in the night.

The streets were covered in snow, but that couldn't dampen the enthusiasm of the people of Makino City.

At the entrances of Mixue Ice Cream and Wallace stores, the snow had already been cleared by the staff, and many customers came in to buy milk tea from Wallace and Mixue Ice Cream and pick up the free gifts.

Many drivers also ate a Wallace meal at noon and hung the Chinese knots that were given to them on their rearview mirrors.

This practice seems to have become a trend in Makino City and Sanyo City, with many taxi drivers vying to wear Chinese knots.

Some people even like to show off, buying Wallace for lunch three times in a row, hanging one on the car's rearview mirror, and one on each of the left and right side mirrors.

During Wallace's Spring Festival promotion, drivers suddenly became the main consumer group.

Meanwhile, Mixue Ice Cream has further penetrated the middle-aged and elderly market.

The old lady and her grandson had just finished shopping at Pang Donglai. When they passed Mixue Ice Cream, the old lady took the initiative to ask her grandson about it.

"Sun, would you like some milk tea?"

The little boy nodded vigorously, and the old lady also took the initiative to go to the door to buy milk tea.

The cup of milk tea made the little boy very happy, and the old lady was also happy because she received the Spring Festival couplets.

In front of Mixue Ice Cream, an old man and a young boy have become the most common combination.

Television media also came to film there at noon that day.

"Today is the first day of the event between Wallace and Mixue Ice Cream."

"The citizens were very enthusiastic."

"We can see that many citizens are braving the cold wind to come and buy things."

After the interview, the TV reporter and his colleagues went to Wallace for a quick bite.

The most popular brand at this event was undoubtedly Pang Donglai, a supermarket chain.

On the opening day, in addition to the usual firecracker celebrations, Donglai also prepared a lion dance performance to add to the festive atmosphere before the Spring Festival.

The supermarket was packed with people.

Many people who are preparing for the Lunar New Year have come to supermarkets to buy clothes, sheets and duvet covers for the new year.

On the first to third floors, there were quite a few customers in front of each shop.

Even in Lin Yifeng's trendy qipao shop, there are many out-of-town customers taking advantage of the Spring Festival discounts to buy a qipao as their New Year's attire.

Almost every stall owner was a little too busy.

On the fourth floor of the supermarket, Lin Yifeng stood with his hands behind his back, observing the crowd inside.

As part of the Spring Festival activities, almost everyone in Makino City gathered at Pang Donglai, hoping to buy as much as possible on the first day.

Many customers come specifically for the lucky draw, buying items worth ten or so yuan and then going to the first floor to participate in the draw and win prizes.

Of course, the most bustling place at Pang Donglai today is definitely the display case of Bianyifang.

The entire supermarket was filled with the aroma of roast duck, which attracted many people to stop and watch.

Lin Yifeng stood at a distance, watching Sun Lixin, dressed in a black chef's uniform, carefully preparing roast duck, while the apprentice he brought from Bianyifang was helping out.

This scene amazed everyone present.

"This roast duck smells delicious."

"These masters all seem to be quite skilled."

"Let me check the price."

"How much? Seventy-one pieces? Bianyifang? That's not cheap at all!"

"Doesn't it say on the side? It's a time-honored Beijing brand!"

"Isn't Quanjude a long-established Beijing brand? How did it become Bianyifang?!"

"But this is roast duck from Pang Donglai. Don't you trust Pang Donglai's reputation?"

Sun Lixin looked at the customers coming and going, feeling both amused and exasperated.

He never imagined that one day, what would support them in selling roast duck would not be the prestigious brand of Bianyifang, but rather the reputation of Pang Donglai in Muye City.

Because it was the first day of sales, the roast duck was more complicated to sell than if you were buying a whole one.

The prepared roast ducks are all cut up, packed in boxes, covered with plastic wrap, and sold in batches.

One roast duck can be sliced ​​into two boxes, each box costing 30 yuan.

Although the price is not low, quite a few people still want to buy it and try it.

Some people couldn't wait and opened the package and started tasting the roast duck right at the door after paying for it.

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