Lee Seung-hyun and Oh Kang were really enjoying themselves.

The two of them would sit in the office every day, and every few days, people from the Mitsubishi Group would come to their door with gifts to inquire about cooperation.

They could refuse initially, then wait until the other person seemed about to give up before attending the dinner party and enjoying drinks together.

This back-and-forth completely left Yamamoto hanging, unable to move forward or backward, unable to figure out whether the people in Kyoto were willing to cooperate or not.

Wu Kang and Li Chengxuan never dreamed that one day a foreign company would be so humble and pleading with them.

As for the other side...

While the Gongcheng government was dealing with Yamamoto these past few days, Lin Yifeng wasn't idle either.

After the renovations were completed, they first opened four shops in Gongcheng and held opening events, and then went to Tangshangdu.

The remaining eight shops in the shopping mall have basically completed their renovations and their opening dates have been determined.

A week before the opening, Lin Yifeng took Guo Fengsheng to the local newspaper office to help with publicity and also looked for radio stations to place advertisements.

This wave of publicity spread the fame of Wallace and Mixue Ice Cream throughout the entire business district in just one week.

Even on the opening day, Lin Yifeng deliberately invited leaders from various departments of the shopping mall to inspect and visit, and the whole process was broadcast on television.

Just as Lin Yifeng had predicted, this series of combined measures resulted in a surge in sales for Wallace and Mixue Ice Cream within just two days of opening.

Guo Fengsheng, who kept watch over the store every day, couldn't stop smiling and couldn't help but mention what Lin Yifeng had said before.

"Brother Feng, you still said you would compensate us."

"These sales figures are almost double those of our Makino City!"

"Big cities are still great."

Lin Yifeng smiled.

Don't be too happy yet.

"It's not that simple."

"Don't forget, Shangdu is someone else's territory."

Lin Yifeng is right. Although Wallace's opening is going well, it doesn't mean it's stable.

Rather, Wallace is currently only riding the wave of its opening hype and novelty. Once the hype dies down, who knows what it will be like?

In Shangdu, people's spending power is indeed much higher than in Makino City. Fast food chains like Wallace have no shortage of customers, but the problem is that this is someone else's territory.

Compared to Wallace, KFC and McDonald's are established fast-food chains in the area, and they can't just sit idly by while Wallace, a company that has emerged as a dark horse, thrives.

Everything was just as Lin Yifeng had said.

A week after the four stores in the shopping mall opened, the popularity began to decline noticeably.

Those who were initially just looking for something new stopped buying from Wallace, while those who could afford to regularly consume Wallace opted for more expensive options like KFC and McDonald's to save face.

This puts Wallace in a very awkward position: those with money don't really like to buy it, and those without money can't afford it.

Compared to the revenue in the first week of opening, Wallace's revenue in the second week was cut in half.

Inside the office, Guo Fengsheng frowned as he looked at the week's financial statements, his eyes filled with worry. The end of the month was fast approaching after this week.

Of the eight stores in the shopping mall, only Mixue Ice Cream's revenue continued to rise, while Wallace's revenue showed a significant decline.

"Old Guo, it's time to move on to the next phase of the plan."

Lin Yifeng slammed the financial statements on the table and whispered instructions to Guo Fengsheng.

Guo Fengsheng was slightly taken aback, and a puzzled expression appeared on his face.

"So early?"

"It's getting late."

Lin Yifeng smiled slightly and tapped the table with his fingers.

"Opening a store is not the main point."

"If you want to make money, you must learn how to seize the market!"

Guo Fengsheng was still somewhat worried.

Before coming to Shangdu, Lin Yifeng had explained it to Guo Fengsheng.

He had two objectives in Shangdu. The first was naturally to show the leaders of Shangdu their attitude, and the second, more important, was to seize Shangdu's market share.

Lin Yifeng certainly didn't open the shop with the intention of losing money.

To seize the market in Zhushangdu, one must first win over the circle of people who can afford Wallace.

The reason why the rich and powerful kids in Makino City can keep buying Wallace's is because Wallace's is convenient; they offer delivery service, and you can have it delivered directly to your door with just a phone call.

While Lin Yifeng was having Xu Qingyi build the shop, he was also looking for retired factory workers in the local commercial district to run Wallace's delivery business.

You don't need many people; three riders per shop, each equipped with a motorcycle, dedicated to delivery.

Before the business even opened, Lin Yifeng distributed flyers to various residential communities and shops, offering them the right to place orders.

With Makino City's mature food delivery system, it is particularly easy to carry out food delivery in Shangdu.

As the second week came to a close, in the last few days of March, Wallace in Shangdu officially launched its takeout service.

Once the service was launched, many people began to try it out.

When they saw that Wallace's products were actually delivered to their doorsteps, many of the upper-class consumers in the shopping mall showed expressions of disbelief.

They'd never seen a food delivery service with such qualifications before.

It's more accurate to say that in this era, before food delivery services existed, Lin Yifeng's Wallace was a unique existence.

KFC and McDonald's used to have pretty good business in their stores, but since Wallace launched its delivery service, their customer traffic has dropped sharply. Often, you can only see a few customers in these two stores on the commercial street.

Most importantly, the business models of KFC and McDonald's left them with absolutely no opportunity to change locally, and they could only watch helplessly as Wallace forcibly regained the market through delivery services.

This chapter is not finished, please click the next page to continue reading!