The women glanced at them briefly, then went off to stroll around the supermarket together, ignoring the group.

Two days later, the group returned to the supermarket. After buying some items, they went to the checkout counter, where one of the women pulled out a shopping card.

"Hello, your total bill is 11.35 yuan. You are a member of Pang Donglai."

"Here's your money, 10.78 yuan, which has already been deducted from your shopping card."

"Welcome to Pang Donglai again next time."

The people in line behind them widened their eyes when they saw the shopping card.

"Xiaoxi, did you buy shopping cards?"

"Hey, how could you fall for that!"

"Why waste money for no reason!"

The aunt who bought the shopping card smiled slightly and instead explained to the people behind her.

"I didn't buy it; my son gave it to me."

He said that topping up 30 yuan here gives you a one-year membership, and you can use the 30 yuan directly.

"My son's point is that we don't save much money when we buy things normally, but we can save a lot when we buy things during holidays."

"You can save five yuan by spending 100 yuan, and if you buy some other miscellaneous New Year's goods, you can save more than ten yuan."

"Why not buy it if it's free!"

These words made even the aunties around who originally didn't want to get a membership card vaguely consider getting one.

Four days after the launch of Pang Donglai's membership card program, the number of people applying for membership cards skyrocketed, and the number of people shopping in the supermarket also increased.

Some of the shrewd aunties did a quick calculation.

The items sold at Pang Donglai are generally inexpensive, around 90% of the market price, and the quality is better than most other products.

With the discount offered by this card, it's like getting a 15% discount on things normally, and you can use the 30 yuan anytime, or even top up more.

The main problem is that you have to register your phone number to get a card here. If the card is lost, no one else can use it, and you can't withdraw cash from it either.

To replace your card, simply bring your ID card and pay a three-yuan replacement fee to receive a card with the original credit limit.

In this day and age where everyone carries a wallet when they go out, these people don't even need to carry cash. As long as they have Pang Donglai's card in their pocket, they can start spending.

This also indirectly reduces the possibility of losing or having money stolen.

The way Pang Donglai opened its doors directly attracted more than half of the citizens of Makino City to come and apply for cards.

Of course, at the same time, Mixue Ice Cream and Wallace's activities are also thriving.

A credit limit of 50 yuan for a card doesn't seem low. In an era where the average salary is 500 yuan, it's equivalent to someone spending one-tenth of their money just to get a card.

However, the target audience for this product consists of people who can afford to consume Mixue Ice Cream and Wallace for extended periods of time.

Those who frequently order Wallace takeout often top up their accounts with four or five hundred yuan at a time. The money they receive as a gift can save them enough to order Wallace takeout several times over.

As for Mixue Ice Cream, needless to say, Lin Yifeng wasn't targeting ordinary citizens, but rather the shops that opened around Mixue Ice Cream.

These shop owners have become loyal customers of Mixue Ice Cream, for example, offering a free cup of Mixue Ice Cream when dining in the shop, or a free cup of Mixue Ice Cream when watching a movie at the cinema.

After they signed up for membership cards, they bought large quantities of Mixue Ice Cream drinks to promote the event, which caused Mixue Ice Cream's popularity to skyrocket under Lin Yifeng's management.

Especially in the shopping mall, when Lin Yifeng launched this promotion, the owners of the two cinemas in the mall immediately recharged four cards, each with a recharge of 50,000 yuan.

Including the 10,000 yuan credit they received as a gift, they became Mixue Ice Cream's number one consumer group.

Lin Yifeng appears to be recruiting members in preparation for reaping market share, but in reality, his primary target is not the current market.

If the goal is to stimulate consumption, he could easily change it to offering a free Mixue Ice Cream drink for every 10 yuan top-up, or a free Wallace drink for every certain amount spent, or a free membership card with a certain credit limit.

Lin Yifeng's main goal for this event was to cash out money from people in Muye City and Shangdu who needed to run promotions, while also taking advantage of other merchants' desire to increase sales to win over both markets.

A week after the event opened, most restaurants in the two largest markets, Makino and Shinobu, had already started offering the event.

Let's take the cheapest lemonade as an example.

Buy 50 cups and get 10 free, which is equivalent to getting 1 free for every 10 cups purchased. In addition, with the large orders placed during mealtimes, Lin Yifeng and his team can get 45 yuan back after 50 times the cost, which is equivalent to recharging 50 yuan for bulk purchases and being able to get 15 cups of lemonade for free.

The profit margin for this product, including costs, is only 2 cents. Lin Yifeng's price reduction not only didn't result in a loss, but actually greatly stimulated the market for surrounding businesses.

They came to believe that Mixue Ice Cream had transformed from a competitor into a partner.

Almost every household offers free lemon water with their meals during mealtimes.

That evening, in Pang Donglai's office.

The three of them obtained reports from the finance department and reported them to Lin Yifeng one by one.

After a week of the promotion, Mixue Ice Cream, under Lin Yifeng's management, saw its sales exceed three times its usual weekly profits, with many merchants also contributing to the promotion.

In Makino City alone, Lin Yifeng's ten stores have accumulated 170,000 yuan in membership card value.

The weekly profit skyrocketed to a staggering 280,000 yuan.

The annual profit of Mixue Ice Cream stores in the entire city is 280,000 yuan. If nothing unexpected happens, the Mixue Ice Cream stores in Muye City alone could potentially exceed 2 million yuan if they were to join forces.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!