In his previous life, Lin Yifeng was tricked by his first love into going abroad, missing the period of rapid development in his homeland.
He finally managed to amass a fortune of hundreds of...
...
"Xiangpiaopiao milk tea sells more than 300 million cups a year. If the cups were lined up end to end, they could circle the earth..."
The distributor was completely stunned.
advertise?
A TV commercial!?
But he quickly realized that the milk tea had only just been launched, so how could it have sold more than 300 million cups in a year? It was all false advertising.
The problem is that this thing is too destructive to the local population.
Their Xiangyue milk tea isn't a local brand from Henan Province; it's from the Jiangsu and Zhejiang region. However, because it's been sold here for a long time, locals consider Xiangyue to be a product from Henan.
The problem is that milk tea powder is a novel product, and locals might mistakenly believe that Xiangpiaopiao is a product from elsewhere.
The two have swapped identities.
Don't underestimate this small problem; if you put it in the market, it could lead to many other issues.
Realizing this, the agent broke out in a cold sweat; he knew something big was about to happen.
The next day, he bought a large number of samples from Xiangpiaopiao and reported them to the provincial distributor.
When buying milk tea at the store, many young people have seen Xiangpiaopiao's advertisements and begged their parents to buy a pack to try.
This is perfectly normal; it's perfectly normal for children to be curious.
The Makino City distributor's expression grew increasingly grim as the adults spoke.
"Xiangpiaopiao? That's a knock-off! It's only 50 cents a pack!"
"Hmm, it's two cents more expensive than Xiangyue, but the packaging is pretty good."
"Could it be that Xiangyue is the fake one? The real one has come to our Zhongzhou."
When the distributor left, the bitter smile on his face was more like a cry. That same day, he packed up the goods and sent them to the provincial headquarters as soon as possible.
Inside the office of Xiangyue's provincial distributor in Weicheng.
A man in his early forties, looking at the dazzling array of milk teas on the table, was starting to get a headache.
As soon as this incident occurred, people started reporting it.
At first, he didn't pay much attention, but a week later, they realized something was wrong.
"This is Xiangpiaopiao?"
The distributor picked up a packet of Xiangpiaopiao milk tea powder, his brows furrowing.
Both the packaging and the fineness of the milk tea powder completely surpassed Xiangyue Milk Tea.
The main problem is with the packaging.
Xiangpiaopiao comes in a rectangular, flat package, and the color varies depending on the flavor. However, Xiangyue milk tea comes in a uniform yellow, square package, with the specific flavor indicated on it.
Xiangpiaopiao also put more effort into the quality of the two bags.
The agent's expression became even more complicated when he placed the two bags side by side for comparison.
Compared to Xiangpiaopiao's exquisite packaging, their Xiangyue milk tea packaging is just like cockroach bait on the market—thin and cheap, as if they are not products of the same era.
This problem alone is already giving the distributors a huge headache.
Putting everything else aside, just comparing these two packages, everyone knows which one is better to buy, not to mention that Xiangpiaopiao has even started TV commercials throughout the Central Plains Province.
The angry distributor threw the Xiangpiaopiao milk tea on the table and started cursing at the Xiangpiaopiao products on the table.
"These are counterfeit goods!"
"They even have money to run ads?"
"Believe it or not, we'll sue them for copyright infringement!"
The leaders of many departments inside the room looked very grim.
The people in the publicity department, in particular, looked at their superiors with a hesitant expression, as if they wanted to say something but couldn't.
The general agent naturally noticed this and asked about it.
"Old Wang, just say what's on your mind!"
The man from the publicity department hesitated for a moment before slowly beginning to explain.
“Now people in the market say that Xiangpiaopiao is a product from another province, and our Xiangyue is a counterfeit product that imitates them.”
"Many people think that Xiangpiaopiao has entered the Zhongzhou market, and Xiangyue is doomed."
The general agent was stunned when he heard this.
What the heck?
broken!
I've become a knock-off!
The general agent felt a sharp pain in his chest and had difficulty breathing. Soon, shouts came from inside the room.
"Brother Liu! Brother Liu!"
"Brother Liu has fainted! Call 120!"
"Brother Liu, Brother Liu, wake up!"
Of course, this isn't Xiangyue's fault.
These days, people have a serious lack of understanding of product brands, and they judge whether something is a counterfeit or not based on its quality.
The quality of the Xiangpiaopiao milk tea made by Lin Yifeng is on a completely different level from the milk tea powder currently available.
Furthermore, with the support of reliable tea and milk powder factories behind him, he has achieved integrated automation in terms of raw materials.
In the first week of August alone, within a week of the release of Xiangpiaopiao milk tea advertisements, the demand for milk tea powder in various regions surged.
Lin Cuilan excitedly called Lin Yifeng.
"Boss! Boss! We're selling like hotcakes!"
"The demand for goods from various places has tripled!"
"The projected earnings are likely to reach four million this month!"
Lin Yifeng could sense Lin Cuilan's happiness over the phone, and he smiled and comforted her.
"This is nothing."
"It's just the beginning, so you need to speed up production and release the existing inventory first."
"We need to get the total shipment volume sorted out this week first, and we can slow down the production line next month if we want."
Lin Cuilan nodded vigorously, sighing in admiration.
"Thank goodness, boss, you let us start production half a month ahead of schedule."
"Otherwise, even if we work overtime, we might not be able to supply this number of orders."
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