In his previous life, Lin Yifeng was tricked by his first love into going abroad, missing the period of rapid development in his homeland.
He finally managed to amass a fortune of hundreds of...
"Boss Duan, Boss Wang."
I appreciate your kindness.
"However, I still need to think about this."
Lin Yifeng politely declined, saying he would discuss it further later.
Shanghai is too far from Zhongzhou Province, making it difficult to regulate, not to mention that opening a store there requires a lot of preparation.
The biggest problem is cold chain transportation, where Wallace can't keep costs down.
The transportation system wasn't as complete back in 1993, so Lin Yifeng needed to find a reliable cold chain transportation company to transport goods here.
Seeing that Lin Yifeng was refusing again, Duan Yusheng hurriedly explained.
"Mr. Lin, you're overthinking it."
"Rent and utilities are not problems; the main issue is that we want to have control over the brand."
"Otherwise, it would be difficult to discuss this matter."
Thinking of this, Duan Yusheng and Wang Deming couldn't help but sigh helplessly.
Lin Yifeng then realized that the two men had asked him to open a shop not so much to attract customers with Wallace, but rather to use Wallace to maintain balance within the mall.
Currently, McDonald's and KFC dominate the fast food market in the shopping mall, and both have made a strong entry into Pacific Mall. As industry leaders, these two companies will definitely try to significantly lower their prices.
There are currently no restaurants in Shanghai that can compete with these two companies.
Moreover, the two men had a premonition that there would be more and more shopping malls around them in the future, and that McDonald's and KFC would be able to use this as an excuse to continue to lower their prices.
To put it simply, the two of them wanted to keep these two fast food dishes, but the initiative wasn't in their hands.
They could simply wait until other shopping malls are built and then leave.
Duan Yusheng and Wang Deming's idea was simple: they needed a competitive and trustworthy person, just like Suzhou embroidery. They didn't need a large market share, just enough influence.
The thought that these two were planning to exploit his company made Lin Yifeng's lips curl into a slight smile.
His gun isn't that easy to use.
If you want to use it, you have to make enough concessions.
Lin Yifeng looked at Duan Yusheng in front of him and asked him tentatively.
"Mr. Duan, just tell us what's wrong, and we'll cooperate."
"These are all minor matters."
"Just tell me."
Duan Yusheng and Wang Deming could easily see that Lin Yifeng was pretending to be stupid.
If Lin Yifeng had decisively set his conditions, they might have been able to negotiate. But now that Lin Yifeng is asking them to set their conditions, the situation is quite different.
Duan Yusheng gritted his teeth and made it clear directly.
"Here's what we'll do, Brother Lin. You open a Wallace restaurant here. We'll provide the land, and you'll provide the technology."
"In terms of operations, we split the costs 50/50, excluding those outside the local area."
"You take 60% of the profits, we take 40%, and we'll charge the cost price. What do you think?"
Wang Deming added from the side.
"The main problem is that we simply can't swallow this insult."
Guo Fengsheng was somewhat surprised by the two people's reactions.
He was very familiar with the market in Zhongzhou Province, but when he came to Shanghai, he was completely lost. He just couldn't understand why the two companies would push these two big bosses to this point.
He has now begun to learn a little about economics and business management, but Guo Fengsheng still doesn't quite understand these aspects in practical terms.
But Lin Yifeng is different.
He's probably done more business deals than the two of them have ever eaten together.
This is what it's like to cooperate with foreign companies these days, not to mention McDonald's and KFC, which are capitalist enterprises that openly display their greed.
If you give them a discount on rent, they will want to ask you for a reduction in utility bills.
If you give them discounts on water and electricity, they will want even more preferential treatment.
They put all their energy into cutting costs, and you still have to provide them with the best service.
Many domestic enterprises have been gradually devoured by foreign companies during these turbulent times, with Tianfu Cola being the most obvious example.
To put it bluntly, these two companies don't just want to open a store here; they secretly want to take over the entire Pacific Mall in one fell swoop.
First, they make you make concessions one after another, and then gradually erode your wealth over the years, causing problems with the mall's cash flow. Finally, they find a substitute company to take over the entire mall.
The two of them were completely powerless to do anything about it.
Because Pacific Department Store is an international shopping mall, the two of them had no choice but to open up the market to them, and could only watch helplessly as they let the wolf into their house.
The two of them had been having a lot of headaches about this and were trying to find a solution, as well as thinking about how to stop the encroachment of foreign companies.
Until they met Lin Yifeng.
The two saw hope, a hope that could check and balance the market.
"This matter..."
"Let me go back and think about it."
“Mr. Duan, Mr. Wang, this is not a small matter. I need to consider it carefully.”
Lin Yifeng seemed a little hesitant, and the two expressed their understanding.
After dinner, we returned to our hotel room.
Guo Fengsheng couldn't contain his impatience and began questioning Lin Yifeng.
"Brother Feng, are we really going to open a shop in Shanghai?"
Lin Yifeng smiled.
"It was supposed to open soon, but I didn't expect it to open so soon."
Guo Fengsheng nodded blankly.
He was waiting for Lin Yifeng's reply on this matter before helping Lin Yifeng handle those trivial matters.
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