Price wars are currently Lin Yifeng's biggest headache.

His initial investment was too small; as of now, he only has a little over 50,000 yuan in liquid funds.

The rest of the money was used to invest in Wallace's four branches.

If Wallace and MacBurney start a price war, Wallace's profits will be squeezed to the limit, and it may even go unprofitable.

"McBorg's price war is really a headache."

Fried chicken and hamburgers are luxuries these days; a KFC or McDonald's meal starts at 20 yuan.

In this era where the average monthly income is around 100 yuan, a 20-yuan meal is something you really can't afford without some savings.

Lin Yifeng founded Wallace and cut the price of fried chicken and burgers in half. He sells a Wallace burger combo for only 9.8 yuan.

But Macburg goes even further, selling a single Macburg meal for 4.8 yuan!

A hamburger meal priced at 4.8 yuan still yields a profit, but it's minimal. For Lin Yifeng, this small profit is less worthwhile than using the money for other things.

"Should we avoid their sharp edge and do something else?"

In 1992, gold was everywhere. Lin Yifeng opened a fried chicken and hamburger shop mainly because the profit margin for fried chicken and hamburgers was very high at the time. A fried chicken and hamburger shop with an investment of about 10,000 yuan could reliably provide 40,000 to 50,000 yuan in net profit per month.

Breaking even in five days and making four or five times the profit in a month is practically robbery.

However, now that competitor Macburg has emerged and halved the price of its meal packages again, if Wallace follows suit with a price reduction, its profits will plummet and its revenue will decrease, so it will be better to go for something else.

From a rational perspective, avoiding direct competition with Macburg and opening a store in another city or switching to another industry would be the best option.

but...

Lin Yifeng took out the matchbox, pulled out a match, and struck it with a swift motion, a dazzling flame dancing before his eyes.

Should I avoid its sharp edge?

Middle-aged people in their forties and fifties have had their edges smoothed out by society, and have long been accustomed to bowing their heads and listening to others, and even to being somewhat obsequious.

But teenagers of eighteen or nineteen are like the rising sun, full of vigor and fearless.

The train carrying time travels back from 2025 to 1992, and Lin Yifeng's mindset also flows back along with time.

He, Lin Yifeng, is eighteen years old this year!

He, Lin Yifeng, holds countless trump cards.

He, Lin Yifeng, is prone to acting impulsively.

Should we avoid its sharp edge?

Stop it, my foot!

Lin Yifeng folded the letter from Bentousang, flicked his wrist slightly, and then lit the folded letter on fire.

He wanted to confront Macburg head-on, and he wanted to make the meat processing plant in Makino City meet its inevitable end ahead of time—bankruptcy liquidation, and the legal representative become a defaulter!

"This information is more useful than the last one, but it's still not very valuable. None of the content I was looking forward to was included."

"Same as always, still 50 yuan!"

Lin Yifeng took out a fifty-yuan note with three heads printed on it and handed it to Bentou Sang, encouraging him, "Continue to investigate the meat processing plant. Next time, tell me how much working capital the meat processing plant has, how much debt it has, and how many employees' wages it hasn't paid."

“These kinds of information are definitely not easy to obtain, so I’ve decided to raise the price.”

"200 yuan for this information."

“If you can tell me this information before you open your shop in Macburg, I will pay you 200 yuan.”

"Don't miss this opportunity! It won't come again. If you haven't told me this news by the time Macburg opens, it will be too late!"

Lin Yifeng patted Bentou Sang on the shoulder, putting some pressure on him.

Bentou Sang is a seasoned veteran, very cunning. If you don't put any pressure on him, he can keep fooling Lin Yifeng with unimportant information.

Bentou Sang, who had been happily stuffing fifty yuan into his pocket, suddenly froze.

Lin Yifeng issued an ultimatum: if he continued to stall, he would not be able to get any money from Lin Yifeng.

Go!

Lin Yifeng smiled and said, "We're in a tough spot, so we should cherish this opportunity."

Ben Tousang, who should have been all smiles, left Wallace's shop with a sullen face. Lin Yifeng watched Ben Tousang leave and his smile faded.

Ben Tousang is a cunning and cowardly man. If Lin Yifeng gives him a smile, he will start to shirk his duties.

"I hope you'll honestly gather information for me, otherwise, I won't hesitate to trick you."

Lin Yifeng flicked his wrist and took out a letter from his sleeve, placing it on top of another letter in the drawer.

Both of these letters were letters of impending doom.

The letter was already lit right under Bentousang's nose.

...

The so-called underworld methods are collectively referred to as shady or black-market methods that cannot be openly discussed.

Lin Yifeng was able to amass a fortune of hundreds of millions in Russia in his previous life, which naturally involved some shady methods.

The history of how capital was built is a bloody one.

Lin Yifeng was not a good person in his previous life. He used dirty methods and had many dead souls under his command.

But Lin Yifeng is different from the group of tycoons in China who were held accountable in the early 2000s.

Lin Yifeng rarely targets Chinese people unless they are willing to die.

After his rebirth, Lin Yifeng never used any underworld methods, but that doesn't mean he's become rusty.

If Bentousang continues to be ungrateful, Lin Yifeng wouldn't mind teaching him a small lesson.

McCauley's advance was fierce.

It is backed by a meat processing plant, has abundant connections and resources, and has strong financial backing, and doesn't need to worry about suppliers.

It appears almost as a complete entity.

Wallace, a small shop with no foundation, no background, and no funds, would find it difficult to withstand the offensive of Macburg.

Just like those who work in the internet industry in later generations.

Do you have a unique idea or a useful app that you've just released, and Tencent is already contacting you about it?

Either you get acquired by Tencent and leave with a small acquisition fee.

Either Tencent will simply invest heavily in copying and pasting your technology, thus ruining you.

The current battle between Wallace and McCauley is like the battle between individual internet entrepreneurs and Tencent in later generations.

Like a mantis trying to stop a chariot, or an ant trying to shake a tree!

Given such a disparity in strength, others might have given up long ago and moved to another city to avoid Fort Macquarie.

But Lin Yifeng is different.

He has countless trump cards at his disposal; let alone defeating or blocking McCauley, killing McCauley wouldn't be too difficult.

It's simply a matter of taking out a few months' worth of profits.

"McBorg, McBorg, do you know what your biggest problem is?"

"Your biggest problem is that you made Ma Wenhong the manager!"

Lin Yifeng walked out of Wallace with a smile, his gaze drifting towards the location of the Muye City Meat Processing Plant.

If Macburg were to quietly prepare to open a store, Wallace might really be caught off guard.

But Ma Wenhong was too impulsive, which gave Lin Yifeng time to prepare.

Giving Lin Yifeng time to prepare is tantamount to digging his own grave.

"Let's start with a crazy Thursday and give McCauley a little shock!"