In later generations, even small county towns had several cinemas, and with the development of the internet, people could basically watch any movie they wanted.

But in the 1990s, you couldn't just watch whatever movie you wanted.

In this day and age, there are only two ways to watch movies.

First, cinemas.

In the 1990s, cinemas rarely showed the latest releases, especially in smaller cities and towns. A new movie might be released months or even half a year before it was shown in those smaller cities.

Second, the projector.

Many organizations will organize free movie screenings for their members, and these movies are shown using projectors.

However, the biggest problem with these free movies is their limited variety. The movies shown by organizations are mostly of the "red" (pro-CCP) type, and it's easy to get tired of them after watching a few.

As for watching movies with a DVD player...

There were no DVD players in 1992; the world's first DVD player wouldn't be released until next year.

When Lin Yifeng was trying to extort money from Wallace in Bentousang, he asked Xu Qingyi to rent a movie projector. Then he personally went to the provincial capital and rented some film reels at a high price.

Many of these film reels are from movies that were just released this year. These movies have already been shown in the provincial capital, and according to the normal procedure, they will appear in small cities like Muye City in about four or five months.

But now, Wallace shows these movies earlier than theaters do.

This is actually against the rules, and if someone reports it, the staff who rent out the film reels will be held accountable.

But in this era, many things are not strictly regulated, and compared to other non-compliant things, Lin Yifeng's behavior is nothing.

...

Even before nightfall, Wallace's shop was already packed with people.

Lin Yifeng, carrying a pack of Zhonghua cigarettes and a cup of Wallace Tianfu Cola, approached a young man in a police uniform with a smile.

"Thank you for your hard work in maintaining order during this period."

The police officers in uniform were sent by Ye Wuzheng to maintain order at the scene and prevent thugs from causing trouble.

For these police officers, maintaining order at this time is extra work, or working overtime.

If Lin Yifeng doesn't say anything, they will feel resentful even if they don't say it.

The solution is simple.

A pack of soft-pack Zhonghua cigarettes, plus a cup of Tianfu Cola with ice, and after the movie ends, Lin Yifeng will pack them a Wallace meal.

This combination doesn't cost much, but it's very effective.

Ye Wuzheng said that on the first day, no one was willing to go on missions to maintain order, but on the second day, wow, a bunch of people applied to sign up for missions.

"Thank you, boss. You're welcome. It's what we should do."

The police officers maintaining order quickly stopped Lin Yifeng's hand. Lin Yifeng smiled and placed the items at their feet, then went back to the shop to get his things and talk to another police officer.

There are 8 police officers responsible for maintaining order. The extra expenses for these 8 people are about 120 per day.

The price for renting a movie projector and film stock is around 600 per day.

In other words, the daily cost of Lin Yifeng's current "Wallace Cinema Month" event is around 720 yuan.

720 yuan is almost a third of the net profit of a Wallace store.

Normally, Lin Yifeng would earn more than 20,000 yuan less from the "Wallace Cinema Month" event.

That's not actually the case.

Yesterday was the first day of the "Wallace Cinema Month". Yesterday, the sales of Wallace's two stores (Pojie Store and Hebei Vocational University Store) were only about 200 less than usual, far lower than the figure of 720.

This also includes a significant number of people who have saved money and are waiting for Wallace's "Crazy Thursday" event.

"Two milk teas, medium size, please."

"Okay, what flavor of milk tea would you like?"

"I want taro milk tea, at room temperature, with pearls and coconut jelly as toppings."

"Give me a banana-flavored milk tea, and I want grass jelly and crushed peanuts, extra crushed peanuts please."

Lin Yifeng had just returned to the shop when he saw two girls holding hands and standing in front of the counter buying milk tea.

Wallace's milk tea is a brand new drink launched during the "Wallace Cinema Month". The price of a cup of milk tea ranges from 1 to 3 yuan.

As soon as milk tea was launched, it immediately became popular among students, especially girls, whose love for milk tea even surpassed that for fried chicken and hamburgers.

Wallace's milk tea comes in two types.

One type is for brewing, and the other is for boiling.

Instant milk tea is inexpensive and comes in two sizes: medium and large. The medium size costs 1 yuan and includes two toppings. You can add another topping for an extra 2 mao (0.2 yuan).

A large cup costs 1.5 yuan and includes three kinds of toppings. You can also pay extra to add more toppings.

This instant milk tea is inexpensive, has a variety of flavors, and sells very well. Most of Wallace Milk Tea's sales revenue comes from instant milk tea.

However, boiled milk tea doesn't sell very well.

The boiled milk tea is only available in a large cup size, which costs 3 yuan per cup. The flavors are also not as varied as those of instant milk tea. This price is the same as that of a canned Coca-Cola, a "light luxury" product.

The biggest advantage of boiled milk tea is its health benefits. Lin Yifeng's milk tea is made with milk and tea leaves, and it involves almost no advanced technology or grueling processes.

but...

In this day and age, people are struggling to get enough to eat, let alone food safety. Most students prefer instant milk tea with various additives, while only a few wealthy students will buy boiled milk tea to try something new.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!