Counterflow 92: Ditching the School Flower at the Start and Building a Trillion Empire

In his previous life, Lin Yifeng was tricked by his first love into going abroad, missing the period of rapid development in his homeland.

He finally managed to amass a fortune of hundreds of...

Chapter 87 A Tour Group from Kyoto

In ancient times, if you encountered injustice, you could beat a drum to appeal for justice.

In modern times, if you encounter injustice, you can put up a banner.

It's perfectly reasonable for the employees of the Makino City Meat Processing Plant, who are not receiving their wages, to go to the plant's subsidiary, McCauley, to display banners.

Lin Yifeng wanted to wipe out McCauley and the meatpacking plant in one fell swoop, so he naturally had to prepare multiple strategies.

Using the list provided by Bentousang, he secretly visited the employees whose wages were being withheld by the meat processing plant and brought them together.

Once Makino City University releases the MacBurney examination report, Lin Yifeng will launch an attack at the same time to completely resolve the MacBurney issue.

Having been reborn, Lin Yifeng has lofty ambitions and doesn't want to waste time on this matter.

But he also needed Wallace as his base.

Lin Yifeng had no choice but to kill Mike Burrough.

...

Mixue Ice Cream is a hit.

For a school with few group activities, the sports meet of Hebei Vocational University is arguably the most lively and widely participated event in the first half of the year, bar none.

Lin Yifeng sponsored the Hebei Vocational College Games with Mixue Ice Cream, which made Mixue Ice Cream a huge hit at the college.

Cheap ice cream, refreshing chilled lemonade, and trendy milk tea have made students at Hebei Vocational University fall in love with Mixue Ice Cream, a beverage-only shop.

Students at Hebei Vocational University often sneak out of the school at nine or ten in the morning, wander to Pojie Street, buy a drink at Mixue Ice Cream, and then slowly savor their drink while playing outside the school.

Around 2 or 3 p.m., they returned to the school to cheer on the athletes at the sports meet.

On campus, students can be seen everywhere holding Mixue Ice Cream milk tea or lemonade, discussing the athletes at the sports meet while also debating which Mixue Ice Cream milk tea is the best.

Its popularity is in no way inferior to that of the Wallace Film Month.

"boss!"

"Mixue Ice Cream's sales yesterday exceeded six thousand!"

Wallace, Hebei Vocational University Store.

This is the first store opened by Lin Yifeng, and it is also the current flagship store of Wallace.

Although the shop wasn't very big, Lin Yifeng still preferred to do his sales statistics at this shop.

It's probably because this shop is the closest to Hebei Vocational University.

"kindness?"

"Mixue Ice Cream's sales have exceeded 6,000?"

Upon hearing Xu Qingyi's words, Lin Yifeng's face showed a hint of surprise.

Since Mixue Ice Cream opened, except for the first day, the turnover has been around 3,000 yuan. Occasionally, when the weather is hot, the turnover will rise to 4,000 yuan, but it will never exceed 5,000 yuan.

Why did Mixue Ice Cream's revenue suddenly surge to 7,000 today?

In 1992, what did it mean for a beverage shop to have a turnover of 7,000+?

It's fair to say that Mixue Ice Cream's customer flow is almost constant from its opening at 9 a.m. to its closing at 8 p.m.

"The main reason is that we received a super large order today."

Xu Qingyi reported: "Around 3 p.m., we received a huge order for about 100 cups of milk tea, all of which were the 3-yuan boiled milk tea. In just over an hour, our sales reached nearly 500 yuan."

"More than a hundred cups of milk tea?"

"Are they all still the 3-yuan boiled milk tea?"

Lin Yifeng's face was filled with shock.

In later generations, it would be rare for someone to buy more than a hundred cups of milk tea in one go, let alone in 1992.

Who in this era is so extravagant as to buy over a hundred cups of milk tea in one go, and they're all brewed milk tea?

A hundred or so cups of milk tea cost three or four hundred yuan. In an era where the average income is less than one hundred yuan, what kind of luxury is it to spend several months' income on milk tea?

"Yes, and judging from their accent, they don't seem to be from the Central Plains Province, but rather from the Kyoto area."

"From Kyoto?"

Upon hearing that it was people from Kyoto who came to buy milk tea, Lin Yifeng's expression returned to normal.

The per capita income in Central China is very low, and few people are willing to buy milk tea for 3 yuan.

But Kyoto is different.

People in Kyoto have high incomes, so they don't feel that a cup of milk tea costing three yen is expensive.

"I heard it was a tour group or something, but I didn't dare to ask for details."

Xu Qingyi didn't dare to ask, but Lin Yifeng's face showed a hint of suspicion upon hearing this.

A tour group to Kyoto?

In later times, it wouldn't be surprising to see tour groups from Kyoto in Makino City.

Although Muye City is only a third- or fourth-tier city, it is located in the northern part of Zhongyuan Province. This place not only has the nationally renowned supermarket Pang Donglai, but also several nice scenic spots.

For example, Baoquan, Wanxianshan, Baligou, etc.

But in the 1990s, Pang Donglai was still a thing of the past, and the few tourist attractions that would become popular later were still undeveloped. They were all just remote mountain valleys with nothing much to see. It was quite a rare sight for a tour group to come from Kyoto at that time.

"That's quite unusual."

"I don't know where this tour group is going."

"However, their tour group will only contribute four or five hundred in revenue at most, while there is still more than five thousand in revenue, which is twice the usual amount."

Lin Yifeng was very interested in the surge in Mixue Ice Cream's sales today. Xu Qingyi grinned and handed the statistics sheet to Lin Yifeng.

"Boss, you'll see for yourself."

"Mixue Ice Cream is open from morning till night, almost non-stop."

"We've almost run out of lemon slices!"

Lin Yifeng took the statistics sheet and found that it was indeed as Xu Qingyi had said.

From morning to night, except for a slightly lower number of customers around 5 pm, the customer flow was almost at its peak.

"Most of them are students from Hebei Vocational University. I feel that at least two-fifths of the students from Hebei Vocational University have come to Mixue Ice Cream."

Xu Qingyi sighed with admiration: "I was wondering why the boss would spend so much money sponsoring the Hebei Vocational University's sports meet."

"It turns out I was short-sighted. If it weren't for your sponsorship of the Hebei Vocational College Games, our Mixue Ice Cream's revenue would probably still be hovering around three or four thousand!"

Xu Qingyi didn't understand Lin Yifeng's various behaviors before, especially his spending money to sponsor the Hebei Vocational College sports meet.

He felt that since the Mixue Ice Cream shop was right here, the students who came to buy drinks here would eventually spread the Mixue Ice Cream brand throughout the entire school.

There's no need to spend over 20,000 yuan on any kind of sponsorship.

But now it seems that a boss is a boss.

In the 1990s, there were almost no sponsors; even the top bidder on CCTV only received a few hundred thousand yuan.

People are unfamiliar with advertising and sponsorship. Not to mention Xu Qingyi, even some people who have gone into business don't know about these things.

This shows that Ma Wenhong, the manager of the meat processing plant, does indeed have some ability.

Whether it's recognizing the huge market for fried chicken and hamburgers or copying Lin Yifeng's advertising, it's enough to show that this person is quite capable.

But unfortunately.

Ma Wenhong's heart is not upright.