New equipment was brought in, and four new production lines were established.

Yu Yin requested that the machinery factory and laboratory send people to follow up, as various problems might occur during the experiment and needed to be resolved in a timely manner to prevent injuries.

With the new production line running, everyone was mobilized, and the workload increased. This was especially true in the laboratory, where regular sampling and repetitive operations were tedious and monotonous. However, no one seemed to mind; everyone was incredibly excited and energized.

Based on Yu Yin's requirements, the R&D team adjusted the ratio of meat to flour, and the production department produced sausages with different ingredient ratios accordingly. This was also an experiment, all conducted using the new production line, without disrupting normal production.

After half a month of hard work, Yu Yin and her team adjusted all the possible and existing problems to minimize the risks that might arise after the equipment was put into operation.

"Sister Yu Yin, these are all the experimental products, and they have all passed the tests. We can choose different ingredient ratios for production, resulting in different cost prices and retail prices. The chicken and ham sausages also use different ratios, and the taste is different."

Zhong Liang looked at the experimental product he had made over the past two weeks and was very excited.

Now their competitors have emerged, and they're really waging a price war. One of their sausages retails for two cents less, capturing a significant portion of the market.

"We'll select two of these prototypes to compete with them on price, just a little lower. However, our original products will remain unchanged and production will continue as normal. You should communicate with the TV station; we want to do advertising."

Yu Yin knew that there were probably not many advertisements at this time, or perhaps there wasn't even such a thing as advertisements yet. This was because television hadn't yet become commonplace in every household, even if it was black and white.

"What advertisement?" Zhong Liang doesn't watch TV much and really didn't know what it was.

"We broadcast our promotional videos during the middle of TV programs so that more people can learn about our products."

After hearing Yu Yin's explanation, Zhong Liang understood and thought it was a great idea. Although not every household has a television, many people enjoy watching it.

"Understood, Sister Yu Yin, I'll go talk to her right away."

Zhong Liang left in high spirits; he had learned another trick.

Yu Yin stretched, feeling exhausted from working so hard every day. She glanced at the calendar; it was already May 28th. Pingping and An'an were about to take their high school entrance exams, so she needed to hurry up and finish her work at the factory so she could return to her family.

Comrade Zhong Liang is very capable. He has a strong drive to learn, a great learning ability, and can apply what he has learned to other situations.

Zhong Liang first spent a day watching TV, from beginning to end, without missing a single program. He also talked to many neighbors to find out what TV programs they liked, why they liked them, and when they usually watched TV.

With this understanding, Zhong Liang analyzed the prime-time slots, the programs that the public liked, and the celebrities they admired...

When Yu Yin saw the investigation report, she genuinely gave Zhong Liang a thumbs up. Wow, really amazing!

Yu Yin was truly grateful that she had kept Zhong Liang, who was the company's most valuable asset.

"Wow, you're moving so fast! I feel like I'm not far from retirement. Once everything's on track, I can start my farm." Yu Yin meant it sincerely.

“I will keep working hard. Sister Yu Yin is our pillar of strength. Your ideas are things we could never come up with even if we racked our brains. You are responsible for coming up with ideas, and I am responsible for executing them. Let’s work together happily.”

Yu Yin felt she didn't deserve such praise; she was just lucky to have borrowed an idea that would become commonplace in later generations—that was plagiarism, wasn't it?

Whether it's plagiarism or not, she doesn't care anymore; this is her perk.

When Yin saw their first commercial on TV, her heart practically leaped out of her chest. It featured a very famous singer, a highly respected artist. She had Zhong Liang sign a contract with the TV station for a three-year prime-time advertising slot—a real steal! Unfortunately, the contract was only valid for three years at most.

After the advertisement aired during prime time, it generated a huge response. It was very eye-catching, something that had never happened before. The music, the setting, and the storyline were all at the forefront of the times, generating a lot of buzz.

There was no online data statistics at this time; otherwise, it would have been guaranteed to stay on the top of the headlines.

Following the airing of the advertisement, Yu Yin struck while the iron was hot, sending Zhong Liang to Beijing to place the advertisement there as well, signing a corresponding advertising space contract. Although it wasn't a particularly prime time slot, it was still quite good, and the contract was for three years.

Back then, there weren't many programs on TV stations, and there were only a few channels in total. When the time came, there were no channels left, just static. It wasn't like the 24-hour viewing available in later years.

Seeing the effectiveness of the advertisement, Zhong Liang, without following Sister Yin's instructions, went around on his own and signed contracts with many large-scale city TV stations. Although it cost a lot, the results were excellent.

Green Sprout Ham Sausage is a household name, found not only in Shanghai but also across much of China.

Moreover, their new product was very popular. Everyone likes sausages, but not everyone has the spare money to buy them. With the emergence of sausages with different proportions and slightly lower prices, they quickly occupied the market.

The original ham sausage from Green Sprouts hasn't disappeared from the market; it still has a certain customer base. In every era, there are those who aren't short of money; they're eating for the sake of appearances.

Yu Yin and her team segmented their customer base by using different proportions of ham sausages, ensuring that consumers from different income levels could afford to buy them with confidence. By mid-June, sales figures were in, showing a sharp increase.

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