Eighty's Military Marriage: The Disliked Me Became the Richest Man in the City

Originally the female CEO of a high-end catering brand, Xia Enruo drowned while vacationing in Hainan to watch the underwater starry sky and transmigrated to the 1980s. Her past life was full of gl...

Chapter 110 Find an opportunity to discuss cooperation

Xia Enruo got up to pour tea for Qin Gang and said:

"Brother, after I left your restaurant last time, I did some private customized banquets for a while. The ingredients were not included, but the service fee was 50 yuan per table."

As Qin Gang was eating, he was shocked to hear that a table cost 50 yuan. This price was not cheap, and ordinary people certainly couldn't afford it.

Nowadays, a typical meal at a regular restaurant costs around 30 yuan. If you want a more upscale meal with seafood and specialty meats, the price will be close to 60 yuan.

The ingredients are not included; the labor cost alone is 50 yuan, which is definitely unaffordable for the average family. Only well-off families can afford this.

Xia Enruo continued,

"I booked four tables in a row, and the results were pretty good. The customer feedback was very positive."

Later, due to some family matters, I simply didn't have the extra time, so I put it aside for the time being.

Now that I've opened the shop, I've specially decorated two private rooms so that I can continue to develop my personalized customization business.

A couple of days ago, through a friend's introduction, I hosted two tables. Now, on average, I can get one booked banquet per week. I have three different price options.

There are three options: one for 60 yuan, one for 80 yuan, and one for 100 yuan. Each price corresponds to a different dish.

Qin Gang listened intently, never expecting that Xia Enruo would actually think of personalized customization and door-to-door service. Could this really work?

"Girl, with such a high price, will you be able to sell it? Can the people of Yongning City afford it?"

Xia Enruo knew Qin Gang would ask this question. Indeed, the prices she set were much higher than those of other restaurants, but she was very confident in her cooking skills.

The more prestigious a person is, the more they care about their image and the more particular they are about the food and dining environment. Price is secondary, so they can earn the largest profit margin.

"Brother, the results are quite good. Although I haven't done any large-scale advertising, half of the guests who booked the banquet are regular customers or customers who have dined here before and liked it."

"We've already booked five tables for banquets costing just 100 yuan each. Yongning City does have a high-end consumer group; after all, it's a major city in Northwest China and a vital part of the national road network."

After hearing this, Qin Gang felt that Xia Enruo was truly remarkable. She was able to analyze the city's geographical location and target high-income groups that most people wouldn't even think of. She was really clever.

"So, brother, what my sister is thinking is that we should work together and try out customized banquets."

"Enruo, are you saying we should do customized banquets together?"

"Yes, Brother Qin Gang, what's the approximate price for a banquet at your restaurant now?"

“In my shop, banquets are generally between 30 and 60 yuan, with the most expensive not exceeding 60 yuan.”

Xia Enruo thought it was perfect, as the two restaurants were in different price ranges and wouldn't affect each other.

"My idea is that we can introduce customers to each other. Brother, the price range of your Jufuzhuang banquet is exactly different from the price of my store."

The combined prices of our two stores cover banquets ranging from 30 to 100 yuan, and we do not affect each other's business.

We'll create our own menu, divide the prices into three tiers, and promote each tier in the other's store.

If I have customers in my shop who want to customize a banquet for 30-60 yuan, I will refer them to your shop.

If you have customers in your shop who want to customize a banquet for 60-100 yuan, you can refer them to my shop.

How about we give customers 30% of the menu price as a tip for each successful reservation?

After hearing this, Qin Gang thought it was feasible. This way, he wouldn't steal the other store's business, but he could also increase the popularity of his own store by taking advantage of the other store's customer traffic.

With the increase in average order value, even if we set aside 30% as commission, we still earn much more than before.

Moreover, both restaurants are very popular in their respective areas, so this collaboration can expand the influence of their businesses, resulting in both increased revenue and better publicity.

"Girl, you really are a business genius. I never even thought of this. This kind of cooperation is definitely profitable."

"Brother Qin Gang, actually the profit margin of banquets is much higher than that of ordinary dining in restaurants. You'll see once you manage it diligently for a while."

Qin Gang and Xia Enruo had a very congenial conversation. He hadn't expected that Xia Enruo was not only exceptionally skilled, but also had an excellent business acumen, even surpassing many male business owners in her foresight.

Gu Shaoxuan returned from the army ahead of schedule, and as soon as he entered Yongning City, he had Yuan Qiang take him directly to the store.

Now, every day after work, he rushes back to the store to help Xia Enruo whenever he has free time. He feels sorry for his wife and is afraid that she will overwork herself.

"Where is Enruo?"

Gu Shaoxuan went into the store and asked the waiter.

"Brother-in-law, the boss is chatting with someone inside!"

"Chatting? Who's here?"

The waiter shook his head and said:

"I don't recognize him. It's the first time I've seen him. He's a man, and he's dressed like a rich person. He has a big gold chain around his neck and a big gold ring."

Gu Shaoxuan frowned after hearing this.

The way he described it makes it sound like the mafia. Is someone causing trouble for his wife again?

He hurried inside, pushed open the door, and saw Xia Enruo and another person sitting at a round table drinking tea.

"You're back!"

Xia Enru stood up and said.

Gu Shaoxuan stood straight at the door, his eyes fixed on Qin Gang.

The waiter was right; with slicked-back hair, a fat face, and a thick gold chain and rings, he looked like a gangster boss.

"Brother Qin Gang, this is my husband, Gu Shaoxuan, a soldier. Shaoxuan, this is my friend, Brother Qin Gang, the owner of Jufuzhuang Restaurant."

The owner of Jufuzhuang? He used to own the largest shop on the central street, but how did Xia Enruo know him?

Gu Shaoxuan was full of doubts, but he still politely extended his hand, as long as it wasn't something to cause trouble for his wife.

"Hello, Brother Qin Gang, I am Gu Shaoxuan."

When Qin Gang saw Gu Shaoxuan in his military uniform, tall and strong, he was truly a handsome man. He never expected that Enruo's husband would be so charming. And a government official at that!

"Hello, brother-in-law. It's a pleasure to meet you."

"Shaoxuan, I earned my first pot of gold at Jufuzhuang. You could say that I became friends with Brother Qin Gang after a fight. He is very successful in business and I can learn a lot from him."

Xia Enruo asked the two to sit down, poured tea, and introduced them.

“I know Jufuzhuang. It’s the biggest restaurant on the central street of Yongning City. Many of my comrades have been there.”

"Please excuse my humble appearance. It's just that the shop is a bit bigger. I only realized what a refreshing sight it is after visiting your shop today. Enruo is truly intelligent and brave. Brother-in-law, you have excellent taste in choosing a wife."

Xia Enruo couldn't help but laugh when she heard Qin Gang's words:

"Does Gu Shaoxuan, that big jerk, have any good taste? He wouldn't believe me no matter what I said before, and even urged me to get a divorce! Now that I think about it, I want to pinch his thigh hard."