Chapter 533: Fairy Tale Town Opens: Channel Expansion Officially Begins

The news of the opening of the Fairy Tale Town has attracted the attention of many people, not just netizens, but also many businesses, especially some children's clothing and shoes brands.

They know the advantages of Once Upon a Time best. The biggest advantage of Once Upon a Time is that it has the most authentic IP authorization. Although their brand can still obtain IP authorization now, with the expansion of Once Upon a Time, it is hard to say whether their products can obtain IP authorization in the future.

If they cannot obtain it, it will have a huge impact on their product sales.

The wolf is coming, and this time it really is a wolf. And it’s not just any wolf, but a very strong wolf, or a pack of wolves.

Time passed quietly, and Su Yang was also very busy. He did not prepare any new works, but instead kept discussing with Tang Qing how to cooperate with everyone next time.

Before I knew it, it was already August 1st.

The box office of "The Wandering Earth", which has been released for two weeks, has begun to weaken, but the achievements it has made around the world in these two weeks are unimaginable for ordinary people.

In its home base of mainland China, the box office of "The Wandering Earth" has reached 6.448 billion yuan in two weeks.

The global box office is even more terrifying. The current global total box office of "The Wandering Earth" has officially exceeded 3 billion US dollars. After two weeks, it has earned a super box office of 3.079 billion US dollars worldwide.

Such box office also broke the box office record and became the first movie in the world to exceed 3 billion US dollars in box office. This is the most significant moment for Chinese films.

Over the past two weeks, this film has been reported numerous times by various media outlets. Even the most prestigious official media outlets have praised it, and many government departments have also jumped on the bandwagon to capitalize on the hype. In short, this is a carnival moment for China.

Qingyao Media has made a lot of money in the past two weeks thanks to this movie. This profit is not just from the box office revenue, which is not a huge profit for Qingyao Media. After all, such a large amount of box office revenue must be shared with the theaters and other investors.

Qingyao makes money specifically from copyrights. Since the release of "The Wandering Earth", various copyright authorizations have been a money-grab. At the same time, peripheral products are also selling well. In the official flagship store alone, sales of various related toys have exploded.

Amidst this wave of excitement, the opening of Fairytale Town today attracted a lot of attention. Early in the morning, the Zhucheng shopping mall was packed with people, much more than usual, especially parents bringing their children to play.

At eight o'clock in the morning, the first store of the Fairy Tale Town brand officially opened. Today is the first day of opening, and great discounts are also offered. The amusement park special price is only 9.9 yuan, allowing children to play here for a whole day.

At the same time, everything in the store is on sale at 20% off today. This applies to clothes, toys, shoes, and other things.

Such a strategy naturally attracted many customers.

After the park opened, a large number of children poured into it, and it soon became bustling. Not only that, but within less than an hour of opening, the staff had to limit the number of children because there were too many people and it would be impossible to play if more children were allowed in.

Parents who had nothing to do also went shopping in the store of Storybrooke to look at the products of the Storybrooke brand. After seeing them, many parents were attracted to the products.

The design is very beautiful, the quality seems to be very good, and the price is not expensive. Especially today, it is on sale, and the 20% discount price has attracted many parents.

Business is booming. Looking at the bustling crowds in the store and the children playing wildly inside, many parents couldn't help but apply for membership cards, especially some residents nearby. A membership card costs 40 yuan, which is a mass consumption for many people. On weekdays, they can bring their children here to play.

The service here is also very considerate, and you can even leave your child here. Every child entering the park will wear a customized electronic bracelet. These bracelets come in pairs, and parents can scan and fill in their information with their phone. Once everything is done, you can go shopping or even go to work, and the staff will help keep your child safe and secure.

If you don't have time to pick up your child at noon, you can even order food for your child to eat here. In short, this is both an amusement park and a child care center. The staff inside will ensure the safety of the children, just like a kindergarten.

If any situation occurs with the child, the staff can scan the bracelet information and contact the parents immediately. The service is particularly thoughtful.

With such price and service, even without the brand support, no other amusement park around can compare to it.

Now, Storybook Town is so wealthy that it doesn't even consider making money in the early stages. In the early stages, Storybook Town's main focus is building up its reputation and spreading its fame. With a good reputation and a high profile, it can expand its store network faster.

Once the entire channel is established, even if all the stores in Fairy Tale Town are not profitable, Qingyao Media can still make a lot of money. After all, this is the entire industrial chain. If one link is not profitable, another link may make money. It is the same for Qingyao Media.

Business is booming, and this situation makes the store employees very excited. Although it is a bit tiring, they can get commissions from the store.

Not only that, they are employees now, but they may be promoted to store managers in the future because Storybrooke will build many stores in the future, starting with Pearl City.

Dozens of stores are planned for the entire Zhucheng area, and this is just Zhucheng. In the future, stores will be built on a large scale across the country. This is because such stores are very easy to replicate, and all the necessary materials, including the design, are ready-made.

All it takes is money and employees to expand rapidly. And Qingyao Media has plenty of that right now. After all, Qingyao Media is incredibly profitable, with plenty of cash sitting in its bank accounts. That's more than enough to allow Fairytale Town to expand rapidly.

As for people, in fact, when there are more stores, these store clerks are reserve cadres. If you used to be an old store clerk, you may be the deputy store manager in a new store, and then you may become the store manager when you open a new store.

If you are a store manager, as you have more stores you may become a regional manager, and if you move up further you may become the person in charge of a certain region, and so on.

In short, the sooner you join Storybrooke, the more opportunities you will have as Storybrooke expands. Many employees of Storybrooke also know this, so they are very motivated to work hard now. Perhaps it won't be long before they can become store managers or even higher.

Seeing the bright future ahead, how can these employees not work hard?

After the opening of Storybook Town, the official flagship store of Storybook Town was also officially launched. In addition, Qin Shuyao also released a new song called "Storybook Town".