Chapter 127 Can this drama reach 1 billion?

Since the controversy caused by "Red Ling", the name "Soul Ferry" has been a little out of the circle. In addition to the original drama fans, it has also attracted many passers-by. As

soon as the second episode "Red Ling" unit was updated, the opening screen was immediately flooded with rows of "coming here for the reputation" bullet screens.

Looking at the amazing broadcast data and number of new users in the background of Leshi.com, if the plot did not allow it, Meng Bai would have to postpone this episode for a week.

However, there are gains and losses. Putting it at the beginning also attracted a large wave of traffic.

These passers-by who came to watch the excitement basically had not watched the first season. They just knew from the theme and trailer that this was a supernatural horror drama, so they were also prepared to face the horror plot.

But what everyone didn't expect was that the horror was indeed horror, but they cried while watching it.

[Who would have thought that I could burst into tears watching a horror drama! ]

[MD I watched two episodes, and I didn't feel the horror atmosphere, but my heart to resist the Japanese was firm! 】

【There is no mention of patriotism in the whole article, but every sentence is about patriotism! 】

【When the melody of "Red Ling" sounded, I burst into tears. I was still thinking about how this song should be connected with the plot, but after watching it, I found that it really fits. 】

【This episode really made me cry. "Magnolia" represents the simple emotions of most Chinese people in that era. They may not have read much or received much education, but they know that this is their own country. 】

【……】

Whether it is the original "Pendulum" audience or the passers-by who came to watch the fun, after watching this episode, almost everyone could not help but leave their own feelings.

Along with the good reviews, there are many spontaneous recommendations from the audience. Especially offline, many people began to recommend this drama to their friends and colleagues.

When it comes to chasing dramas, although there are many discussion groups spontaneously formed by drama fans online, most people will still focus on their real circle of friends and colleagues.

In the past, many viewers were actually not willing to talk about the topic of online dramas in real life, and they always felt that it was too low.

Especially some dramas that play by the rules or take the "parody" route, it's quite enjoyable to watch, but if you talk about it with others, you will always feel a little embarrassed.

But this time "Soul Ferry 2" is different. First, a song "Chi Ling" became a popular song recently, and the "Chi Ling Chapter" that was broadcast immediately afterwards raised the style of the whole drama.

Even some viewers who love niche themes have gradually begun to develop a "reverse contempt chain" -

those TV dramas are all about men and women, love every day, how can they compare with our family and country feelings!

The key is that there are still many people who think this way. During this period, many news and groups about film and television have gradually become popular with new views, "TV dramas are watched by those of the generation of parents, and who among the young people nowadays doesn't watch online dramas."

Don't say it, regardless of whether this sentence is logical, but there are indeed many viewers who vaguely agree with this argument.

It is with the popularity of this view that the data of "Soul Ferry 2" has risen rapidly.

In the first four days of the first week, the number of views exceeded 100 million, directly doubling the "breaking 100 million" speed record of self-made online dramas.

After the second week of updates, the number of views directly reached 300 million, which aroused amazement in the industry.

There is still one month of broadcast period. At this growth rate, this drama is likely to become the first online drama to have a view volume of over 1 billion.

1 billion views! This is a result that many popular TV dramas with big casts and big investments have never achieved.

The key is that those TV dramas have to be purchased by the website at a high price. Although this self-made drama also requires investment, it is much more cost-effective than directly purchasing the film.

More importantly, as a listed company, the appearance of a popular drama has a considerable impact on the company's stock price.

For several consecutive trading days, the stock of Leshi.com opened high and went up, and it was about to rise to 80 yuan.

Now the people in charge of several other video platforms have a hard time, because even the capital behind each company has begun to pay attention to the trend of the online drama market, and asked if there are any projects that can also boost the stock price.

These executives and presidents want to complain that the stock price of Leshi.com has risen because it is a video website. We are all unlisted subsidiary groups, and no matter how great the project is, it can't pull up the stock price of your main group.

But there is no way, shareholders and investors only recognize profit growth, so the presidents of each company can only continue to pressure the executives of their own self-made drama departments, asking them to come up with hot projects. If you

want to say who these executives envy the most now, it is Liu Jun of Leshi.com. He didn't do anything. After taking over the online drama department, he directly faced Arc Light Film and Television, which is equivalent to a KPI picked up for free.

Of course, Liu Jun also has something to say, what does "did nothing" mean? If he hadn't negotiated the plans of "Green Ivy Series" and "Super Web Series" with the board of directors under pressure, how could he have such close cooperation with Arclight Film and Television?

In addition to Leshi.com, the most popular one in the industry now is naturally Arclight Film and Television, which has been creating miracles.

Or rather, it is the boss of Arclight, Meng Bai.

Several platforms couldn't help but start thinking about whether they could pull him to their own platforms.

Anyway, Arclight Film and Television and Leshi.com are only cooperating on the film and television projects themselves, and there is no other connection.

When Meng Bai submitted the script for "Soul Ferry 1", he basically ran it through every platform, so each one had his contact information.

So during this period, he received a lot of calls from video platforms, all implicitly asking him if he had considered changing a partner.

What, worried about investment? A script below 50 million can be put forward and the project can be established.

"Green Ivy Series" can't be filmed? Then the entire "Red Ivy Series" can also be used.

Want to use celebrities in the cast? No problem, as long as they are not those big names in the film industry, the rest can be invited for you.

Later, even Leshi.com couldn't sit still. Boss Jia, who has been working on the "Leshi mobile phone" since the end of last year, talked to Meng Bai for a long time and directly expressed his desire to invest in Arclight Films at the price of "10% of the shares for 10 million US dollars".

10 million US dollars for 10% of the shares is equivalent to Leshi.com's valuation of Arclight Films as high as 100 million US dollars.

Considering the actual value of Arclight Films in the film and television industry, this price is somewhat overestimated.

But if you count the market value growth brought to Leshi.com by several projects of Arclight over the past year, this number is not much at all.

However, whether it is for the "poaching" of other platforms or Boss Jia's "retention", Meng Bai all used the reason of "wait and see the reform of online drama censorship after the new year" to laugh it off.

Don't say it, this is really a very powerful excuse. After all, for Arclight Films, which mainly focuses on "suspense themes", changes in the "censorship system" will really affect the evaluation of capital.

What if Arclight is forced to transform after the cooperation is reached with preferential conditions, it will feel a bit like a "big complaint".

Of course, if it is found that the "censorship mechanism" has little impact, then Arc Light Pictures, freed from its constraints, will naturally rise.

From the perspective of capital, at this time, it is definitely to lock in profits in advance, and at worst, run away.

Meng Bai's choice is equivalent to taking the wind direction on himself.

However, it also fully shows that he is not the kind of "honest man" who runs away after getting the money.

Although "honest people" are easy to suffer losses, everyone likes them.

(End of this chapter)