Chapter 45 10 million views

"Boss Meng, I'm sorry, please wait a moment. Our Boss Gan said she will be here soon."

In the reception room of the headquarters building of Leshi.com, the secretary lady in a standard OL professional suit said gently to Meng Bai.

"Ah, it's okay, I'll just wait for her here." Meng Bai sat casually on the sofa in the conference room and waved his hand indifferently.

The secretary lady smiled sweetly when she heard this: "Do you need anything to drink? Coffee, tea, or other drinks?"

"Do you have Coke? Canned."

"Uh... There is one at the convenience store downstairs. Please wait a moment."

"Just kidding, tea will be fine."

"..."

The secretary lady made tea for him with a bit of a laugh and left the room. Looking at the steaming tea, Meng Bai couldn't help but feel emotional.

This secretary lady is Gan Wei's exclusive secretary. When she came here several times before, although her attitude was also very good, it was basically out of professional courtesy. She has never been as kind as today.

Of course, Meng Bai didn't do this for no reason to "tease" the secretary. He wanted to use this to insinuate and find out about Leshi.com's attitude towards the performance of "Soul Ferry".

Now it seems that at least Gan Wei is quite satisfied with the performance of this drama.

While thinking, the door of the reception room was pushed open. Meng Bai stood up and looked, only to see Gan Wei walking in with a document.

"Sorry, Meng Bai, I was waiting for the latest data just now, so I was a little late." As soon as Gan Wei entered the door, she said to Meng Bai enthusiastically.

"It's okay, Sister Weiwei, I just arrived."

After a few polite words, as soon as the two sat down, Gan Wei said in high spirits: "I really didn't expect that the broadcast effect of the drama "Soul Ferry" would be so good! Before the broadcast, I was still thinking that after all, it was the first time to do such a formal self-made drama, and in the end it would be fine as long as it didn't lose money. Now it seems that this is not only not losing money, but it is simply a big profit!"

Looking at Gan Wei's excited expression, Meng Bai also felt a little happy in his heart.

They worked hard to complete the production of "Soul Ferry" in late December. Because it was a "website-made video", it did not need to be reviewed and was broadcast directly on the day before the New Year's Day holiday.

Leshi.com also made great efforts to promote this drama. In addition to the opening posters, homepage ads and push notifications on its own website, it also put promotional drafts and promotional videos on its Leshi Sports, Leshi Box, Leshi Terminal and cooperating media websites.

Even Leshi.com's treasure "The Legend of Zhen Huan" has added "Pendulum" ads.

Although they are all Leshi.com's own channels, the coverage of the population is still not low. "Soul Ferry" went online at 7 pm, and by 12 am, the number of views had exceeded one million, with a total of nearly 100,000 viewers.

Although as the first regular video platform-made web drama, there is no horizontal or past comparison, but this data is definitely not low.

However, the real performance of a drama cannot be judged by how good the premiere is. After all, many producers have learned the trick of "trailer fraud". No matter how the feature film is, the trailer should be exciting and the audience should be deceived first.

Therefore, the key to the performance of a drama is to see how many viewers it can retain.

If we use quantifiable data, we can look at the growth of the number of views and the number of new members.

The potential of "Pendulum" has shocked all followers, including Meng Bai and Gan Wei.

After 24 hours of "Soul Ferry", the number of views exceeded 5 million, and Leshi.com added more than 20,000 new members; after 40 hours of online, the

number of views exceeded 10 million, and the number of new members exceeded 40,000; after 72 hours of online

, the number of views has reached nearly 30 million, and the number of new members has reached nearly 70,000.

"Now it's more than this number." Gan Wei shook the file in his hand and said proudly: "Didn't we update the latest five episodes of this week last night? As of 12 noon today, the total number of views of the whole drama is 60 million, and the number of new members is close to 100,000!"

Gan Wei is really excited now. She didn't expect that the project she decided to invest in out of friendship and love for the script would bring such a rich return.

You know, the playback data may be exaggerated, but the number of new members is real income.

What does it mean to have nearly 100,000 new members?

Let's put it this way, last year, Leshi.com only had more than 600,000 new members. So far, the total number of members of Leshi.com is only more than 1.5 million.

In other words, Meng Bai and the drama "Soul Ferry" completed Leshi.com's two-month KPI in less than a week.

This result is a very important achievement for both Leshi.com and Gan Wei herself.

And this is just the beginning. "Pendulum" still has a broadcast period of half a month. As the popularity and spread gradually spread, no one can guess what kind of results this drama will eventually achieve.

"Thanks to you, Meng Bai." Gan Wei smiled and said, "Thank you for bringing such a hit film and television project to our LeTV."

"Sister Weiwei, you are too polite." Meng Bai said, "Speaking of which, I should actually be the one to thank you. After all, if you hadn't agreed to invest, there would be no such show now."

"Hahaha..." Gan Wei laughed, "Okay, let's stop flattering each other here, and we can talk about this at the celebration banquet after the broadcast."

Although it is still unknown what level "Pendulum" will eventually reach, the current results are enough to hold a celebration banquet.

After exchanging pleasantries, Gan Wei calmed down and said, "I asked you to come here today, first, to tell you about the latest results, and second, to discuss the subsequent publicity plan."

For a film and television project, the feature film is equivalent to the "main course", and the publicity is equivalent to the "seasoning".

The freshness of the "main course" is naturally important, but to get deliciousness, the control of the "seasoning" is also indispensable.

Soul Ferry is a web drama. Although it can refer to some TV drama promotion methods, there are bound to be differences.

"Our film and television department has referred to the promotion methods of short dramas on other websites before, and roughly selected several directions." Gan Wei said: "One is the university roadshow meeting, which was previously done by Youku and iQiyi, and the effect is not bad. After all, college students are a very important audience group for web dramas. But this needs to be quick, just one or two weeks, after all, it is almost the final exam week of each university."

"Another is the hot search on Weibo. This can see how the roadshow works. If it is good, you can pick a good one and buy a few hot search entries."

"In addition, there are some third-party platform promotions, but this may require communication with other websites, after all, it will involve some website traffic issues..."

Gan Wei introduced the promotion plan planned by Leshi.com in detail. Meng Bai listened carefully and wrote down some useful information in his mind.

The importance of publicity to a drama is self-evident. If he wants to continue to develop as a producer in the future, these must be studied in depth.

"...These are the general plans. Do you have any other ideas?" Gan Wei asked.

Meng Bai thought about it carefully and felt that it was already very comprehensive. After thinking for a while, he added: "There is no big plan, but I do have two small suggestions."

"One is that in the past two years, there is a type of video called 'quickly watching a drama/movie' or 'complaining about a TV series' that is very popular, and many videos of this type have millions of views. I think we can contact some video producers with a large number of fans and 'customize' some of this type of videos for them, which can also be regarded as a communication channel."

"Also, I don't know if you have heard of Bilibili, Sister Weiwei." Meng Bai asked, and when Gan Wei shook her head, he explained to her: "This is a barrage video community website, which focuses on barrage culture and ACGN two-dimensional young people. It is highly compatible with the audience of online dramas. Although the number of users cannot be compared with that of several head video websites, the growth rate is very fast."

"I think Leshi.com can actually cooperate with Bilibili. We provide them with video streams, and they can send barrages when broadcasting. Barrage is a feature that can mobilize the enthusiasm of the audience. As long as the content is outstanding, it will definitely bring a lot of heat."

As a young man, the two publicity channels proposed by Meng Bai are obviously some emerging promotion methods. As for the effect, no one knows.

Gan Wei thought about it for a while, nodded and said: "Okay, I will discuss with the film and television department to see if we can use these new promotional channels."

(End of this chapter)