Chapter 220 Starts the Hot Search Competition

As the night fell and the hustle and bustle of the Bazaar Charity Gala ended, Li Bingbing dragged his tired body back to his large flat in the city center.

As soon as you enter the house, you can feel the tranquility and relaxation that belongs to you alone.

Without the spotlights and cameras chasing me, and without the need to maintain the perfect demeanor all the time outside, I can finally be my truest self without any scruples.

After taking off makeup, cleaning, skin care and maintenance, Li Bingbing was busy for a while. After washing up, Li Bingbing was just about to enjoy a moment of peace when his cell phone suddenly rang. It was his agent calling.

"Sister, quickly go to Weibo and check the trending searches!"

Li Bingbing was startled when he heard his sister Li Xue's anxious words. He asked hurriedly, "What happened, sister?"

"You'll know after you look at the trending searches."

Li Bingbing hurriedly left the bedroom in his slippers and ran straight to the computer desk. He turned on the hands-free function of his mobile phone and started to log into his Weibo account online.

The moment the hot search page loaded, a series of hot entries came into view, and Li Bingbing's heart suddenly skipped a beat, and he felt that something was wrong.

"1. Fan Bingbing outshines all the others"

"2. Fan Bingbing publicly expressed his love"

. . .

"5. Song Ci Black Shirt"

“6. The dispute between the two Lius”

"7. Battle of Two Soldiers"

The top ten trending searches on Weibo were all dominated by news about tonight’s Bazaar Charity Gala, which has become the focus of national attention, even overshadowing the ongoing Olympic Games.

Seeing that half of the top ten hot searches were occupied by old rivals, Li Bingbing frowned, feeling a sense of foreboding.

I gritted my teeth and clicked on the first trending search. After a quick glance, I immediately flew into a rage and started to curse, "This bitch!"

Hearing his sister’s roar on the other end of the phone, Li Xue had no choice but to persuade her: “Sister, look at the situation, she must have stepped on you on purpose.

Cool down your anger, first find a way to reduce the trending searches, otherwise the Montblanc endorsement may be in jeopardy. "

"Damn it! I was wondering why this bitch kept coming close to me on stage. It seemed like she had already set a trap for me. She even photoshopped her picture to discredit me. It's really outrageous!"

Li Bingbing stared at the photo on the hot search, his eyes seemed to be spitting fire.

In the photo, she and Fan Bingbing are standing side by side on the stage receiving an award. It is a normal picture, but the one posted by the blogger was obviously photoshopped.

Fan Bingbing was edited to look bright, fair-skinned and beautiful, but I myself looked listless and had a dull complexion. I didn't have any of the charm of a female star at all.

The blogger also used a sarcastic tone to flatter and criticize her, saying that she was in a bad condition and was obviously a shill hired by the other party to deliberately send out press releases to discredit her.

Li Xue was worried: "This top trending search has dealt a heavy blow to your image, it must be suppressed as soon as possible.

Most netizens don’t have their own opinions and just believe whatever they hear. If they really form a stereotype, your popularity will plummet and the brand will be furious.”

Li Bingbing naturally knew the seriousness of the matter, and couldn't help but complain to his sister: "You are my agent, you don't need to inform me about this matter, you should handle it decisively."

Li Xue quickly explained: "I have already contacted Tengda! Although I have experience in hyping up trending searches, I have no idea how to remove them. However, with Fan Bingbing's help this time, I can be considered to have figured out the trick.

First, spend some money to take care of Tengda, and then multiple marketing accounts will speak out together to increase the spread. Then buy water army to like and forward, creating a false data peak and creating a false impression that it has attracted much attention from netizens.

We can quickly put what we want to promote on the hot search list and hype up its popularity. We can do the same in the future."

After listening to his sister's explanation, Li Bingbing instantly understood the crux of the matter: "The key is still with Tengda. We have to swallow the loss this time and spend more money to manage it. We must not affect the cooperation with Montblanc."

Montblanc intends to invite her to be the Asia-Pacific spokesperson for jewelry, and the two parties have basically reached an agreement.

Once confirmed, she will be the first Chinese actress to endorse an international luxury brand, which is of great significance to the enhancement of her status in the fashion and entertainment circles and cannot be missed.

Li Xue thought about the complicated entanglement and sighed: "In fact, it can be settled with just a phone call from Boss Song. With the control of the Weibo platform over the hot topics of public opinion, Tengda will be the uncrowned king of the entertainment industry in the future.

Sister, you have to think of a way to get in touch with Boss Song. I saw on the news that you two were presenting awards together tonight. With such a good opportunity, why didn’t you try to get to know him?”

Li Bingbing raised her head and rubbed her temple. She actually wanted to get to know Song Ci. Putting aside his wealth and status, she was interested in his handsome face alone.

Unfortunately, he hardly even looked at her the whole night. In his eyes, he only saw the tender little girl. It was obvious that he was not interested in a mature sister like her.

Helpless, he could only respond casually: "Let's do business first and urge Tengda to suppress the trending search. We also need to post on Weibo. Even though it's a little late, it's better than doing nothing."

Li Xue consoled him, "Don't worry, I've already arranged for someone to take care of it. You've been tired all day, so just check Weibo and wait for my news."

At the same time, after the party, Fan Bingbing went straight to his studio and was discussing things with his agent Mu Xiaoguang.

Inside the studio, the lights are bright and a group of people are working overtime to post and hype the product.

Mu Xiaoguang sat in front of the computer, looking excited and proud: "This money is worth spending! In just a short while, I have received 3 commercial performance invitations! The popularity of "My Love from the Star" that had dropped after being broadcast for more than half a year has returned completely."

Fan Bingbing, who was sitting opposite her agent, looked tired, but her eyes were bright, showing her excitement and anticipation: "Is there any hope for the Montblanc matter?"

Speaking of business, Mu Xiaoguang restrained his expression and said, "I spoke to the president of Montblanc Asia Pacific on the phone tonight, and he said he would consider it carefully.

After all, brand endorsement is not a trivial matter. Li Bingbing has passed their assessment in the early stage and obtained approval from the Lifeng Group headquarters.

We have suddenly intervened this time, and we can only delay the signing time for the time being. Just by posting a few trending searches, it can only cause some trouble to Li Bingbing, but it is not enough to snatch her endorsement. "

"Hmph, even if I can't get it, I'll ruin it for her." Fan Bingbing had a face full of jealousy and unwillingness in his eyes.

This is the first time that an international luxury brand has invited a Chinese actress to be its spokesperson. Which actress can refuse such an honor that can greatly enhance her status? If Li Bingbing succeeds, she will be superior to her in the future.

Fan Bingbing gritted his teeth, still unwilling to give up, and pleaded again: "Brother Guang, please think of another way. This endorsement is extremely important to me.

Mu Xiaoguang hesitated for a moment and said, "Deng Wendi played a crucial role in Li Bingbing's winning of the Montblanc endorsement. If we want to snatch this piece of cake from Li Bingbing, we must at least find someone of great weight to mediate."

Fan Bingbing felt depressed when she heard this. Who is Deng Wendi? She is the wife of media tycoon Murdoch. Not only in China, but also on the other side of the ocean, she has a certain influence. She really doesn't know anyone who can surpass Deng Wendi.

Mu Xiaoguang thought about it carefully and said, "If Zhang Zhao can ask that person to speak for us, maybe it will work!"

Fan Bingbing understood who his agent was talking about, and he felt hopeful for a moment, but he still had some doubts: "Song Ci has such a big influence? Luxury goods have nothing to do with the Internet. Will Lifeng Group buy into his account?"

"Bingbing, you have to see the essence of the matter!" Mu Xiaoguang leaned forward and said seriously, "Nowadays, those who like to surf the Internet are all young people, and these young people are the main force in purchasing luxury goods in China.

Tengda now has a pivotal position in the Internet field. The three major luxury groups all want to use Weibo and Toutiao to strengthen brand promotion and expand the market. So if Song Ci is really willing to speak up, Lifeng Group will definitely consider it carefully. "

Fan Bingbing was thoughtful and had a deeper understanding of the value of the top few people on the domestic rich list. These leading tycoons in their respective industries control countless resources and are much more powerful than those coal bosses who only have money.

"How about this, let's go to Tengda Culture tomorrow and discuss this matter with Zhang Zhao in person."

Mu Xiaoguang nodded: "Okay. I'll prepare another card. Even if this doesn't work out, we must maintain a close relationship with Zhang Zhao."

When Fan Bingbing heard this, he looked embarrassed: "Wouldn't it be too vulgar to just give him money? Wouldn't it be embarrassing if he doesn't accept it?"

It’s not that she is reluctant to spend money, but some people cannot be settled with just a little money. If Zhang Zhao is willing to take the money, there are many people in the entertainment industry who want to give him money.

Mu Xiaoguang waved his hand and chuckled: "It doesn't matter whether we accept it or not, the main thing is to express an attitude and tell Zhang Zhao that we won't ask him to do things for nothing.

If you are good at dealing with people, you can have better cooperation in the future. If you don’t charge money this time, you can exchange it for antiques, calligraphy and paintings, or even a house next time. There will always be something he likes.”

Fan Bingbing thanked him sincerely: "Brother Guang, I've learned a lot!"

I became more and more satisfied with my agent. He was indeed a ruthless man who dared to travel alone from Taiwan to Beijing. He was indeed capable and had considered every aspect carefully.

Mu Xiaoguang raised his head slightly, feeling deeply moved: "In fact, Zhang Zhao is not difficult to deal with. To put it bluntly, he is just an employee, and he must have his own interests. The only things that constrain him are the laws and the system.

The boss above him, Mr. Song, is the real problem. I now understand Tengda's layout. Film and television production, special effects, theaters, publicity and distribution, and even broadcasting platforms have opened up the entire industry chain.

It is completely an independent kingdom in the entertainment industry. This layout is really terrible. If you can cater to their interests and build a close relationship, you can really walk sideways in the entertainment industry. "

After hearing this, Fan Bingbing thought for a moment and realized that Tengda was indeed like that, so he suggested, "Why not hire a private detective to investigate Song Ci's hobbies?"

"Don't do that!" Mu Xiaoguang looked nervous and tried to dissuade him: "People like Song Ci are usually accompanied by professional bodyguards when they go out, and private detectives can't find anything.

If discovered, it would easily cause misunderstandings on the other side, and it would be difficult to explain why he was investigated, which would backfire.

I can only ask someone close to him through connections, no other methods are possible."

"Okay!" Fan Bingbing curled her lips. She had just said it casually without thinking much about it. After hearing her agent's explanation, she felt that it was indeed inappropriate.

Mu Xiaoguang was afraid that the woman would act on her own, so he told her, "Let me handle this matter, don't worry about it. Just arrange the show "Jin Daban" and start filming as soon as possible."

At this time, the floor of the Tenda Technology Building where the Weibo Business Department is located is brightly lit as if it were daytime.

In the office area, rows of computer screens emit a faint blue light, and more than half of the employees in the department are working overtime.

In the president's office, Liu Yan looked at the latest data report intently and was extremely satisfied with the sharp increase in user activity tonight. It seemed that Weibo's sponsorship of the Bazaar Charity Gala was a wise move.

At this time, the landline on the desk rang. Liu Yan stretched his head to check the caller ID and saw that it was the manager of the interactive department calling, so he picked up the receiver: "Hello!"

"Mr. Liu, Li Bingbing's agent just called and offered 1.5 million yuan. He hopes we can suppress the trending searches and control the spread of news that is unfavorable to Li Bingbing. What do you think we should do?"

There was a flash of understanding in Liu Yan's eyes. He knew very well how the situation would develop and had expected this to happen.

After all, the entertainment industry is a place of fame and fortune. In order to maintain their image, celebrities have always spared no expense in the face of public opinion storms. He readily agreed: "Manager Yang, you can agree to the other party!"

The money Fan Bingbing spent was only enough to ensure that she would be on the hot search list for a few hours. Now that time has passed, Li Bingbing is willing to spend money to control unfavorable public opinion. She is happy to see it happen. It is too easy for Weibo to make this money.

"Then which message do you think should be used to cover it?" Manager Yang asked.

The removal of Weibo hot searches cannot be done by simply blocking them directly. Firstly, this may easily arouse doubts from netizens, and secondly, it does not comply with the platform's operating rules.

Usually, either time passes, netizens are no longer interested, or new news comes out, and the popularity naturally decreases.

Or they hype up a new hot topic to attract netizens' attention and cover the previous hot searches.

At this time, people are spending money to eliminate the disaster, and they must settle it as soon as possible, so they must rush in with new hot spots.

Liu Yan subconsciously looked at the top ten hot search list, and his eyes pondered over the eye-catching entries one by one.

Among the top ten hot searches, the five pieces of news about Fan Bingbing are definitely inappropriate. For the rest, should we choose "The dispute between the two Lius" or "Song Ci's black shirt"?

After some thought, he decisively ordered his subordinates: "Bring up the "5. Song Ci Black Shirt"!"

Liu Shishi is the chairman's concubine. She is not sure about the chairman's attitude towards his girlfriend being on the hot search, but she dares not act rashly. So she can only choose 5, which is to praise the boss's appearance more. It will never go wrong.

"Ah!" Manager Yang couldn't help but exclaimed, "Boss Liu, this involves the chairman, will you reconsider it?"

Liu Yan smiled and consoled him, his tone firm: "It's okay, it's not negative news. Look at those female netizens, all of them praised him for being handsome. The chairman is still very supportive of our work, just go ahead and do it."

"Then I'll arrange it right away." Manager Yang thought about it and felt that being handsome was also a positive image, and the chairman shouldn't mind it, so he did as he was told.

"Anything else?"

"In addition to Li Bingbing, there are some other stars who want to be on the trending search, but their asking prices are not that high."

Liu Yan was beaming with joy. In just one night, Weibo's revenue was equal to that of half a month on normal days. He made a lot of money. "Okay, send the list to my email address and I'll review it and get back to you as soon as possible."

After hanging up the phone, I leaned back in my chair, briefly enjoying this moment of sense of accomplishment.

(End of this chapter)