Chapter 24 Website Core

Portal websites need a large number of users to generate advertising revenue, and to attract users they must have high-quality news content. If a portal website without content wants to develop, it will be like a flower in the mirror or a moon in the water.

The reason why the three major portals, Sina, Sohu and NetEase, are so powerful is that they have had a large number of cooperating newspapers and magazines for a long time.

There are also many contracted reporters who can rush to the scene and report immediately after an incident occurs, ensuring a steady stream of the latest news to attract visitors.

Song Ci was somewhat surprised by the alertness of the old portal website, but he still asked, "It takes time for the company's news channels to develop. Is there any room for communication on this matter?"

Yang Junfeng shook his head and said dejectedly: "The portal websites behaved very well together. I guess the major websites may have reached a private agreement to collectively kill the new portal websites in order to ensure their market share."

Song Ci closed his eyes and pondered, combining his memories of his past life to find a way out of the impasse. After a moment, his eyes slowly opened and his bright gaze swept across the entire audience.

He said confidently: "Toutiao.com must solve the news content problem, and the company can cooperate with traditional media such as newspapers, magazines, TV stations, and radio stations.

On Toutiao.com, we open a special column for these partner media, allowing them to publish news directly on Toutiao.com, and the website can share advertising revenue with them based on the number of visits to the news. "

Yang Junfeng felt that Song Ci's words were a bit radical, and persuaded him: "Mr. Song, the news on domestic and foreign portal websites are currently reprinted or edited by the website's own editors.

It is rare to allow media to publish news directly on the website, or even share advertising revenue. Advertising revenue is the main source of income for portal websites. Will your arrangement affect Toutiao.com's profitability? "

Song Ci's proposal referred to the attributes of self-media in the previous life. Seeing that Yang Junfeng was skeptical, he further elaborated: "If Toutiao.com develops according to the traditional model of Sina and Sohu, how can it become the biggest and strongest.

If it wants to overtake others, it must find another way and unite traditional media to share interests, so that Toutiao can become the largest portal website in China and even in Asia.

As for your concern about reduced profits, I think it is groundless. Which profit is greater, 100% of 10 yuan or 50% of 100 yuan?

The number of Internet users is growing explosively every day. The right path is to expand the pie by joining hands with traditional media. Only win-win cooperation can bring a future.”

Song Ci paused for a moment to drink some water to moisten his throat, as if to give everyone time to digest.

"As for other news content, it would be best if there are websites and media willing to cooperate with us. If not, we will do it ourselves!"

"Do our own news?!" Zhang Yong frowned and said hesitantly, "Mr. Song, if we set up a reporting team to do our own news, I'm afraid it will cost a lot. The initial investment will inevitably result in huge losses, and our operating financial report will be very ugly."

Zhang Yong is the CEO of Tenda Technology and is responsible for the overall situation. He has to make comprehensive considerations for the company. Faced with the obvious losses, he still has to persuade Song Ci to think twice.

Song Ci disagreed. Internet companies always lose money in the early stages. He said confidently, "Don't be afraid of losses. The funds I have now can support the company's development until the first half of next year.

As long as we can improve the website data and prove the value of Toutiao’s new model, investors will naturally come to invest in us with money.”

When he said this, Song Ci showed a hint of ferocity on his face, “Besides, what I want is a loss, everyone can make money by lying down.

I can afford the losses for Toutiao as the only one in charge, but listed companies like Sina and Sohu cannot. When they want to produce their own news like Toutiao, they will find that the huge investment will affect the company's profits.

They have to be responsible for the stock price and shareholders. When they are hesitating whether to follow the Toutiao model, we can create a time difference, seize the opportunity and leave them behind. By then, it will be difficult for them to follow suit, and they will have to pay at least several times the price. "

Song Ci had a clear idea and spoke eloquently: "Of course, Toutiao.com also has to make choices and concentrate resources on developing the channels with the most users.

Political news, automobiles, entertainment, and sports are the key areas of Toutiao.com’s layout. Other sectors such as technology, finance, and life will be followed up first, and then developed after Toutiao.com becomes stronger.”

Zhang Yong saw from the corner of his eye that Yang Junfeng was stunned by Song Ci's generosity, and quickly reminded him, "Old Yang, you should write down all the valuable advice from Mr. Song and implement it as soon as possible.

But all these plans and developments take time. Toutiao.com is about to go online. Distant water cannot quench nearby fire. Doesn’t your project team have any response measures? Are you counting on Mr. Song?"

Seeing that Zhang Yong was a little angry, Yang Junfeng stammered, "We have also learned from the three major portals and have signed contracts with some reporters who can go to the front line at any time to report the latest news. As for other aspects, we plan to reprint them first to meet the urgent needs, and then make corrections after the difficult period is over."

Song Ci understood what Yang Junfeng meant. Currently, the news and industry status of portal websites are all reprinted. After a piece of news appears in one report, several others will quickly follow up and then reprint it and spread it all over the Internet.

But this involves originality and copyright. In theory, if the news is reported by a contracted reporter from a website, the articles and pictures in the report belong to that website. If authorization is not obtained, reprinting the news on other websites would be an infringement of copyright.

Of course, this is the rule, but in reality, almost no website cares. Reprinting and stealing news and content has become commonplace. Some small websites even copy and paste directly and don’t even bother to wash off the watermark.

This is acceptable for small, unknown websites, but not for Toutiao.com. If, after the website goes online, visitors discover that the website is full of news from other portals, then Toutiao.com's reputation will be destroyed. Not to mention whether it will be sued by the copyright owner for reprinting the news, Song Ci will never do such a thing.

Zhang Yong obviously also heard the hidden danger in Yang Junfeng's actions, and said angrily: "The method you came up with is piracy. Have you ever thought about the consequences of piracy? Is this how you do things?"

Zhang Yong was extremely annoyed. He had listened carefully to the report of Tengda Culture. Wang Jing and several other women had made Tengda Culture very successful.

As far as he is concerned, Tenda Technology currently has two projects. Song Ci has already completed the initial version of "Minecraft", which is equivalent to having the meal delivered to his mouth, so he basically does not need to worry about it.

Recently he was busy setting up the company and recruiting talents, so he entrusted the most important Toutiao.com to Yang Junfeng. As a result, the subordinates messed up like this, which made him feel ashamed of Song Ci's trust.

(End of this chapter)