Chapter 314: The First Battle

On October 22, Peking was shrouded in autumn rain, and the fine rain threads weaved a hazy scene.

In the spacious and bright conference room of the Tenda Technology Building, all the senior executives gathered together.

The group's third quarter summary meeting is entering a critical stage, and all participants are listening attentively.

"...These are the five elements that I personally think the O2O e-commerce model needs to have.

Online payment is the key to realize the O2O marketing model, so Yifutong will be the focus of the entire group's development in 2011."

Song Ci stood on the podium, his eyes sharp, and explained the next core development strategy of Tengda Group in a clear and logical manner.

As the meeting drew to a close, CEO Zhang Yong summarized: "The chairman has pointed out the direction for the future development of the group from a high-level perspective.

Please go back and think carefully about it and implement the spirit of Mr. Song’s speech. If there is nothing else, let’s adjourn the meeting.”

Song Ci sat motionless in the main seat and whispered into the microphone on the table, "Liu Yan, Zhang Zhao, and Yu Xin, please stay for a while."

The three presidents who had already stood up looked at each other with confusion when they heard the boss calling their names. They didn't understand why the chairman kept them and could only return to their seats silently.

The group executives left one after another, leaving only Song Ci, Zhang Yong, Wang Jing and the three presidents who were retained in the conference room.

"Mr. Zhang, how is the Shanda Literature acquisition going?"

Zhang Yong pushed up the black glasses that were drooping slightly on his nose, looking embarrassed: "Boss Song, I was going to report to you after the meeting. Boss Chen insisted on $400 million and refused to give in."

Song Ci tapped his fingertips on the conference table and calculated rapidly in his mind.

Shanda Literature currently occupies 70% of the online literature market, and is a dominant player. Although the selling price of US$400 million is higher than the company's expectations, it is not unacceptable from a long-term perspective.

Some things will change if you delay. If Alibaba or Penguin intervenes, the acquisition price will definitely be higher.

So he made a prompt decision and said, "400 million is 400 million. No more hesitation. Promise Boss Chen. If we take over Shanda Literature, our company's big entertainment strategy will no longer have shortcomings."

Tengda Group's large-scale entertainment strategy involves five major sectors: online video and film, music and performances, literature and games, sports and animation, news information and derivatives.

After several years of development and accumulation, the other major sectors are now doing well, only the literature sector is relatively weak.

Moreover, it is difficult to achieve any achievements in a short period of time relying solely on one's own development. In this case, direct acquisition in one step is undoubtedly the fastest way to achieve the layout.

"Complete the acquisition before the end of the year." Zhang Yong understood the chairman's idea. If the shortcomings were made up, Tengda's large-scale entertainment strategy could be completely closed, connecting the entire industrial chain and achieving coordinated development.

After finalizing the acquisition with Zhang Yong, Song Ci whispered a few words to Wang Jing and then turned his attention to the three presidents.

"Yu Xin, you have been working at TT Video for some time. It is time to come up with a charter as soon as possible for how the department plans to develop next year.

Last time you said you wanted to cooperate with TV stations to develop variety shows, but you didn't report on this at today's meeting. Why is there no follow-up?"

Yu Xin felt a lot of pressure when being questioned by his boss.

The former president, Tang Jun, was an extremely capable person. He built TT Video from scratch to become the best in the country. Due to his outstanding performance, he was valued by the chairman and was able to take charge of WeChat, the most core department of the group.

With Tang Jun's outstanding performance as a role model, the few small achievements he made were not even worthy of mention.

Fortunately, Xin had some quick wit: "Director Song, the general direction of the program "The Voice of China" that I reported to you last time has already been agreed with Donghai Satellite TV.

Because some details have not been finalized, I did not mention this matter in my report just now. I plan to announce the good news to you after everything is settled."

Song Ci nodded slightly: "Nowadays, the competition in the long video field is fierce, and the price of online copyrights for film and television dramas is rising steadily.

If tt Video wants to maintain its leading position in the industry, it must be creative and put more effort into innovation, and variety shows are a good entry point.”

Seeing that the chairman did not pursue the matter further, Yu Xin breathed a sigh of relief: "Don't worry, I will get it done before the end of the year."

Song Ci looked at the person in charge of the film and television sector and said, "Zhang Zhao, the recent movies "Lost on Journey" and "Love Is Not Blind" produced by Tengda Culture have achieved great box office success, and several TV series have also had good ratings. You have done a great job."

Zhang Zhao was overjoyed, but he didn't show it on his face. He said modestly, "It's all because of you and Mr. Wang's foresight that you laid a good foundation. I'm just sitting back and enjoying the fruits of their labor. I don't dare to take credit for it."

"Two different things! According to the assessment mechanism after the group's reorganization, presidents who have made achievements will receive corresponding stock options as rewards. Tengda Culture's operating results in the past two years are obvious to all. The stock options you deserve will be paid out at the end of the year."

"Thank you for your appreciation, Chairman. I will definitely keep up the good work." Zhang Zhao was delighted when he heard this. He worked diligently and desperately for Tengda, just for the generous return from the options!

Liu Yan and Yu Xin looked at Zhang Zhao with envy. The group is now estimated to be worth 50 to 60 billion US dollars, and the options are very valuable!

Song Ci paused and continued, "Young people nowadays don't watch TV much. In the future, watching dramas through video networks will be the mainstream trend, but the price of film and television copyrights is getting higher and higher. Over-reliance on external copyrights is not a long-term solution.

It is better to rely on yourself than on others. TT Video can cooperate with Tengda Culture and set up a production team to shoot web series exclusively for video websites.”

Yu Xin and Zhang Zhao said in unison: "Okay, Chairman."

"Mr. Wang, you are quite familiar with the film and television industry. Please follow up on the web drama project and variety show-related matters."

Wang Jing nodded: "Okay, I will report to you as soon as there is any progress."

When Yu Xin heard that the chairman had given the matter to Wang Jing, he felt relieved. The boss was too shrewd and it was not easy to fool him.

After all, I am Wang Jing's confidant, so communication will always be smoother.

Seeing the chairman's eyes looking at him, Liu Yan's heart tightened. Just now, the boss had given Yu Xin a reprimand and Zhang Zhao a praise, and he didn't know why he was looking for him.

"Today, the number of corporate Weibo users has exceeded 350 million, with an average of more than 30 million daily active users. It is impossible for other corporate Weibo accounts to make a comeback.

In order to further demonstrate the influence of the platform, I decided to hold the annual Weibo Night ceremony next year."

Liu Yan was slightly stunned, and asked cautiously: "Do you mean to hold a comprehensive honor ceremony similar to the Sina Internet Festival?"

"That's right! This ceremony will not only recognize achievements in the field of culture and entertainment, but also focus on social and livelihood issues, covering multiple fields such as culture and entertainment, sports, technology, and social welfare."

Everyone present was an elite in the Internet field. After Song Ci said this, everyone understood his intention of holding this "Weibo Night". He wanted to consolidate Weibo's position as the core social media of the domestic Internet through this grand ceremony that attracted the attention of the entire network.

“The ceremony could have a few more awards, like the movie or TV series of the year, the most influential event of the year, Weibo king or queen, so that they could share a few more pieces of the pie.

In addition, we can organize an online voting to encourage fans of celebrities to actively participate in the cause and stir up the popularity of their idols.”

"Good idea." Liu Yan's eyes lit up. He took the chairman's suggestion to heart and wanted to ask the department to plan a solution immediately.

"Mr. Song, our department will prepare a detailed plan for your review as soon as possible."

Song Ci discussed the details with a few people, and this impromptu short meeting was over. Just as he was about to leave the meeting room, he saw Liu Yan coming to his side, seeming to want to say something but stopping himself.

"Do you have anything else to do?"

Liu Yan came over and lowered his voice: "Mr. Song, it's about some recent things about your wife on Weibo."

"What's going on with Shishi recently?" Song Ci was very surprised. His wife was busy learning English recently and didn't pay attention to what was going on outside. He didn't hear any news about her.

Liu Yan turned around and looked around. Seeing that everyone else had left the office, he continued, "Director Song, recently your wife's fans and fans of the other main actors in Love Apartment 2 have been making a fuss online."

Song Ci was even more confused: "I heard that after the broadcast of Love Apartment 2 on Beiping Satellite TV, the ratings were very impressive. What's the fuss about?"

Liu Yan quickly reported what he had learned to the chairman.

After listening to his subordinates' explanation, Song Ci finally understood the whole story.

It turned out that after the broadcast of "Love Apartment 2", the ratings exploded, ranking first in the country during prime time, and a youth storm swept the entire network.

As one of the leading actors in this drama, Liu Shishi’s fans are very proud of her and happily congratulate her for playing the popular role of "Qin Yumo".

However, some extreme fans spread the word, claiming that it was because of Yi Jie's participation that "Love Apartment 2" had such excellent ratings.

Such remarks naturally aroused dissatisfaction among fans of several other leading actors, who said that "Qin Yumo" was just a new character added in the second season and had no CP, so he could only be regarded as a supporting role.

It is obvious that Liu Shishi came to participate in the show to take advantage of the popularity of the first season of "Love Apartment" after seeing the popularity of the show.

How could the "little lion" tolerate the slander that my sister is a supporting role who is here to gain popularity? Based on the character settings, scene arrangements, and even the order in which the characters appear in the opening song, he made a well-reasoned analysis and argued fiercely with fans of other actors and fans that Liu Shishi is the number one female lead.

The argument became so heated that fans of both sides got really angry and some netizens began to dig up so-called black material and spread rumors.

With the addition of some fans of other female stars jumping around and fanning the flames, the online war of words intensified and the situation became somewhat embarrassing.

Thinking of the situation reported by his subordinates, Liu Yan couldn't help but sigh: "Madam's fan group is really fierce. On Weibo, Tieba and major forums, they chased after other leading actors' fans and beat them up. It was really one person beating a group, and the other party had no power to fight back.

Now the situation has become a bit serious, and there is a trend of dragging in other female stars' fan groups. After all, they are fans of the wife, and I dare not make a decision for the time being. What do you think should be done? "

Song Ci nodded. His childhood sweethearts, Yu Zhouzhou, Lin Shui, Long Kui and Lu Su, have played so many sad and white moonlight roles. Their fan base is not comparable to that of the few newcomers in "Love Apartment".

In addition, Liu Shishi is rich and is willing to spend money on benefits and carefully maintain the relationship with fans. The cohesion of the "little lions" is really not to be underestimated, and their fighting power is naturally terrifying.

Song Ci also had a headache after hearing this, and after thinking for a while, he ordered: "Those who spread rumors and slander against Shishi on Weibo must be banned, and others who deliberately stir up trouble will also be banned.

As for ordinary fans, just ignore the normal arguments. Take down the few people who are leading the trouble, and I think the situation will be settled soon.

I'll talk to Shishi when I get home tonight and ask her to do some fan work."

"I will ask my subordinates to handle it according to your request."

"That's it. But let's put things in perspective. Shishi's Qin Yumo shouldn't be the No. 1 in the second season, right? Are Shishi's fans so overbearing now? Are they forcing their way out of nothing?"

Song Ci was stunned. He had read the script. The character of Qin Yumo was rational and gentle. He really stood out with his good looks and elegant image.

But after all, he is a character who joined in the middle of the second season and has no love line, so how could he be the number one?

Liu Yan spoke frankly: "The first lead actor in the second season should be Zeng Xiaoxian and Hu Yifei.

But it’s no wonder that the lady’s fans misunderstood, because the first person to appear in the TV series’ opening song is Qin Yumo, which is basically a treatment only given to the number one actor.

Just like in the first season, Lin Wanyu, who appeared first in the opening credits, was the No. 1 character. "

The female president carefully observed the chairman’s expression, and seeing that he looked calm, she continued, “Nowadays, celebrity fans sometimes really give us a headache.

Some fans are just keeping to themselves, posting pictures and crunching numbers when they have nothing to do, but some fans have a strong desire to "fight".

They always go to other celebrity fan groups to be sarcastic and deliberately stir up trouble, often making Weibo a mess. There are also a few such troublemakers among my wife’s fans.”

Although Song Ci loves Liu Shishi and her family, and usually favors Liu Shishi's fans, he is also fair and impartial at this moment:

"People like this should be warned and their accounts should be blocked. Don't worry about Shishi's face. Those who violate the Weibo User Agreement should be treated equally and dealt with seriously."

"I understand." Liu Yan felt relieved. With the chairman's authority, she no longer had to be restrained in handling some matters and could make drastic changes to Weibo.

At ten o'clock in the evening, Liu Shishi, the number one actress of Tangren, published a long blog post on the Weibo platform.

"I flipped through the photos saved on my phone late at night and suddenly remembered the days on the set of Love Apartment 2.

When the lights are on, I am Qin Yumo; when the lights are off, I am Liu Shishi who is spoiled by you.

Today I especially want to talk to you about my true feelings.

During the days on the crew, I had a lot of fun getting along with my partners, and this period of time will definitely be the best memory of my acting career.

The character of Yumo is like a gentle drop of water, gently falling into the bustling ocean of Love Apartment.

She is not "crazy" enough, but you remember her warmth when she rescued Zhang Wei, and her strength when facing betrayal.

I regret to tell you that I will miss the third season next year due to schedule reasons.

Although I am missing, the stories in the apartment are always lively. If someone is missing, there will always be someone to fill in. But the chair that belongs to Qin Yumo will always remain in my heart.

Finally, I want to say to you, thank you for every “Yu Mo is so beautiful”. It is your support that gives this character warmth.

There is still a long way to go, and perhaps we will meet in another form. But no matter what, whenever I hear "Your Moon My Heart", I will think of those shining days.

Love you Qin Yumo (Liu Shishi)

October 22, 2010

PS: I’ll tell you a secret: Love Apartment 3 will start filming next month.

When it was officially announced that Liu Shishi would no longer appear in the third season or even in the future in the Apartment series, the original online debate about the first character disappeared in an instant.

What you can't get is the most unforgettable. No matter how much noise you make, if you lose Qin Yumo's "Love Apartment", you will always feel lost.

(End of this chapter)