It is reported that Asia's richest man, Song Ci, and his wife, popular actress Liu Shishi, visited the Tengda headquarters to greet employees on duty during the Spring Festival holiday.
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Chapter 341 Eastern Aesthetics
On May 9th, the morning light was just beginning in Paris, France.
At 7 o'clock in the morning, Yang Zi woke up from his sleep, habitually fumbled for the mobile phone beside the pillow, and opened Weibo with sleepy eyes, wanting to check the domestic news.
When I saw the hot search terms, I couldn't help but exclaimed: "Senior Sister, you've been nominated!"
The sound of water in the bathroom stopped abruptly. Liu Shishi, who was putting on makeup, poked her head out with her eyelash brush in her hand. "What nomination?"
Liu Tao, who was busy choosing clothes in front of the closet, also looked at Yang Zi curiously.
Yang Zi got up and sat on the bedside, shaking her phone excitedly: "Sister, the nomination list for the 17th Magnolia Awards in China has been announced, and you have been nominated for Best Actress for "Go Lala's Promotion"!"
Liu Shishi was stunned, and walked out quickly, with water droplets still on her plain face: "Really? Zimei, you are not kidding me, are you?"
"It's already on the trending search list, how can it be fake?" Yang Zi turned the phone screen towards the first sister, "Look, Liu Shishi's nomination for the Magnolia Award has even reached the top of the trending search list!"
Liu Tao stood aside with mixed feelings. She had been in the industry for more than ten years and had acted in so many TV dramas, but had never been nominated for any of the three major TV festivals.
The new generation of 85 flowers are already very popular, and now they are beginning to challenge for mainstream awards. Their industry status and public recognition are getting higher and higher, which will squeeze the living space of these middle-aged female stars.
Seeing that Yang Zi's expression did not seem fake, Liu Shishi immediately smiled and said, "I will treat you all to a French meal today."
Yang Zi jumped up from the bed, not even bothering to put on her slippers, and rushed over to hug Sister Yi, cheering: "Long live Senior Sister Shi!"
At 8:30, the members of "Flowers and Youth" gathered in the living room one after another, preparing to go to the Louvre for filming.
Several female stars dressed up very carefully today. Chen Hong showed her mature charm in a champagne-colored long dress; Jia Jingwen's bohemian-style dress was elegant and lively.
Even the usually carefree Yang Zi wore an exquisite lace top with an A-line skirt, while Liu Tao chose a neatly tailored trouser suit, which exuded elegance in his capableness.
Different from the tight schedule of the Italian stop, the French stop will highlight the theme of this European trip - cultural exchange between China and Europe.
In order to showcase the beauty of oriental women, a set of promotional videos needed to be shot, so several female stars dressed up beautifully and showed their beauty in front of the camera.
"Why hasn't Shishi come down yet?" Huang Xiaoming looked at the time and frowned slightly, "This makeup took too long!"
Just when everyone was getting a little impatient, a crisp sound of footsteps was heard on the stairs, and everyone looked up at the same time.
Liu Shishi held the handrail of the stairs and walked down slowly.
The morning light gave her a soft outline, her untrimmed black hair fell like a waterfall, she wore light makeup, and a simple white silk shirt tucked into a black high-waisted skirt, showing a unique dignity and elegance, and she was incredibly beautiful.
The most eye-catching thing is the black long skirt. The delicate Suzhou embroidery patterns on the skirt are looming in the changing light. The blooming patterns and the swirling auspicious clouds interweave to create a unique oriental poetic feeling.
The modern three-dimensional tailoring gives new life to the traditional patterns, and every step makes the skirt flow in an elegant curve.
A jade brooch is pinned on the collar of the simple white shirt, which perfectly interprets the blank space concept in oriental aesthetics and reveals the gentle qualities of oriental women.
"Sorry to have kept you waiting for so long." Liu Shishi had a graceful figure and beautiful neck lines, like a lady walking out of an ink painting, perfectly blending oriental subtlety with French romance.
The living room was silent for a moment, until Yang Zi broke the silence with a wow: "Senior sister, your outfit is so stunning! Are you going to walk the red carpet at the Louvre?"
Chen Hong stared at Liu Shishi's black dress, revealing her undisguised love: "Shishi, this dress is so beautiful, what style is it?"
Liu Tao's eyes sparkled: "I have never seen a comparable piece of gold weaving in China!"
"This is a Chinese dress with a horse-faced skirt!" Liu Shishi raised her lips slightly, her fingertips sliding over the intricate twined flower patterns on the skirt. "It was hand-woven by a master craftsman in Suzhou for three months. The pattern was based on the cultural relics unearthed from the Dingling Mausoleum in the Ming Dynasty."
The midday sun penetrates the clouds, reflecting brilliant light on the glass pyramid in front of the Louvre.
When the members of the "Flowers and Youth" group walked towards the designated shooting location, many tourists stopped to watch.
"Too perfect!" The accompanying photographer adjusted the lens, "Senior sister, please stand on the left side of the pyramid. Yes, let the hem of your skirt spread out naturally..."
Facing the camera, Liu Shishi raised her chin slightly, with her hands hanging naturally at her sides, her posture elegant and calm.
At this moment, she seemed not to be standing on the streets of Paris in the 21st century, but a Ming Dynasty lady who had traveled through time and space. Oriental aesthetics condensed into concrete elegance in her.
The ink-black horse-faced skirt ripples in the breeze, and the patterns woven with gold thread flicker in the sunlight, like a flowing galaxy.
"Beautiful!" "Mon Dieu!"
The unique oriental charm of the clothes, coupled with Liu Shishi's gentle and elegant oriental feminine temperament, left the foreign tourists standing by stunned.
Many tourists raised their mobile phones, vying to record this rare scene.
Halfway through the photo shoot, a man carrying a professional camera squeezed to the front row and asked in English with a thick French accent:
"Beautiful lady, may I take some photos for you? I am Pierre, the special photographer for Exquisite Gucci!"
Seeing the eager look on the foreign photographer's face, Liu Shishi nodded slightly in agreement.
After getting permission, Pierre immediately went into work mode, quickly adjusting the camera parameters, his eyes behind the lens sparkling with excitement.
He had never seen such a special dress before. The structure of the skirt was neither like a Western dress nor a Japanese kimono. The layers of folds presented an amazing geometric beauty as the skirt turned.
What is even more shocking is that this outfit, which looks so complicated, looks completely natural on this oriental woman, as if it were a work of art tailor-made for her.
"Beautiful lady, what is the name of this dress?"
"The horse-faced skirt is the traditional dress of ancient Chinese women." Liu Shishi spoke fluent English, stroking the delicate patterns on the skirt and introducing it carefully.
"The horse face refers to the skirt structure, with flat skirts in the front and back, and pleats on both sides, so that you can walk in a dignified and convenient way!"
"Exquisite! So beautiful!" Pierre exclaimed as he held his camera. "This kind of craftsmanship and design concept is a great inspiration for modern fashion."
More and more people gathered around, and exclamations in different languages rang out one after another.
An art student wearing a beret had bright eyes: "This person looks like someone who walked out of a classical oil painting! But it's not European style, it's amazing!"
"Is she a princess from the East?" a little French girl asked innocently, holding her mother's hand, and kind laughter rang out around her.
Liu Shishi smiled and calmly changed her poses to match Pierre's shooting. When she raised her hand to fix her hair, she revealed the white jade bracelet on her slender wrist, which was a unique oriental style.
In the sunlight, the whole person seems to be shrouded in a warm halo, coexisting in wonderful harmony with the lines of the Louvre's classical architecture.
That evening, the photos taken by Pierre were on the headlines of the electronic version of "Exquisite Gucci" with the title "Oriental Aesthetics Shocks the Louvre: A Cultural Hurricane Brought by a Chinese Lady."
In the photo, Liu Shishi stands sideways, the gold-woven pattern on her horse-faced skirt sparkles in the sun, and her slightly raised posture looks both dignified and confident. The classical architecture of the Louvre behind her serves as a perfect backdrop.
These photos quickly sparked heated discussions in the global fashion circle and became a classic moment in the dialogue between Eastern and Western aesthetics.
When the "Flowers and Youngsters" group was taking a night cruise on the Seine, related topics began to spread wildly on Twitter.
The two topics "Chinese Traditional Dress" and "Louvre Beauty" quickly became hot searches on Twitter.
“This is real fashion! It has more soul than those cookie-cutter haute couture pieces!”
"I finally understand why there was a Chinese style craze in Europe in the 18th century. This kind of beauty is really fascinating."
On domestic Weibo, Liu Shishi was already very popular because of her nomination for the Best Actress at the Magnolia Awards, and her stunning Hanfu look in the Louvre set the entire network on fire.
Fans frantically forwarded the photos from the Internet, and the comment section was boiling:
"Shishi's outfit is so amazing! She wears Hanfu like a museum piece!"
“Please provide the link of the same style horse-faced skirt! It turns out our traditional costumes are so beautiful!”
“I feel so proud to see the comments from foreign netizens. This is cultural export!”
The fashion blogger Aesthetics Research Institute published a long analysis: "Liu Shishi's outfit is textbook-level. The Ming Dynasty horse-faced skirt is dignified and elegant, and the subtle and elegant makeup perfectly presents the essence of the oriental aesthetics of 'neutral beauty'.
More importantly, her temperament and Hanfu complement each other. It is not the clothes that wear the person, but the person who wears the clothes. "
May 12, Gucci headquarters, Florence, Italy.
Sunlight shines into the conference room of Gucci headquarters through the floor-to-ceiling windows, and the air is filled with the aroma of espresso.
It has been three days since Liu Shishi created a storm of oriental aesthetics in front of the Louvre. The aftermath of this storm is affecting this century-old luxury brand in surprising ways.
Art director Kyle pushed a stack of information to the center of the conference table. In the photo, Liu Shishi's silhouette in a horse-faced skirt shone brightly in front of the Louvre.
"Mr. President, after a detailed investigation, this Oriental Muse is China's top actress Liu Shishi, who has more than 20 million followers on Oriental Twitter. I suggest inviting her to be Gucci's first global brand spokesperson."
As soon as these words were spoken, Olaf, the head of Gucci Europe, immediately objected in very fierce words.
"This is ridiculous, Kyle, you lunatic! You want to choose a Chinese as the global brand spokesperson based on just a few photos? How can the glory of Gucci, which has lasted for a century, be easily handed over to an Asian face? This is simply a blasphemy to the brand's history!"
Kyle didn't even look at Olaf and sneered, "Mr. President, Gucci's performance growth in the European and American markets has slowed down.
The East is the new territory we need to explore. Choosing a Chinese person to endorse Gucci may bring unexpected gains.”
Seeing a hint of excitement on the face of Gucci President Maurizio Gucci, the heads of the European and American regions loudly and fiercely opposed it. They would never allow Gucci's first global brand spokesperson to be an Asian!
Eric, the head of Gucci Asia, argued and fully supported the proposal of artistic director Kyle. If Gucci chooses Liu Shishi as the global brand spokesperson, it will definitely help the growth of its performance in China.
The two sides were arguing with each other, and Maurizio Gucci was suddenly hesitant. He was not a decisive person, otherwise Gucci would not have been acquired by the Printemps Group in 1999, losing its century-old family business.
"Damn it, stop arguing!" Maurizio Gucci slapped the conference table to stop his men from arguing, "Let me think about it for a while."
Seeing that President Maurizio was so indecisive, Kyle sighed and dropped a bombshell:
"Mr. President, Ms. Liu Shishi's husband is one of the top ten richest people in the world and the richest man in Asia. If we choose Liu Shishi as our spokesperson, it will definitely bring huge benefits to Gucci."
Maurizio Gucci was stunned when he heard this: "I have heard of the new richest man in Asia on Forbes. He is Song Ci, the chairman of Wecha. Kyle, are you sure Liu Shishi is his wife?"
"The whole of Asia knows about this. You can just do a quick search and you'll know if what I said is true or not!"
Eric, the head of the Asia region, also chimed in: "Mr. Maurizio, Liu Shishi is indeed the wife of Asia's richest man. She is currently filming a program in Europe to promote Chinese and European culture."
The heads of Europe and America looked at each other, and saw a hint of helplessness in each other's eyes.
They could tell from the president's micro-expressions that the balance in his heart had tipped towards Kyle. After all, he was the richest man in Asia and a big shot in the world, and he had to be taken seriously.
The matter involved Asia's richest man, and Maurizio Gucci, who was always cautious, did not dare to make a decision: "I need to consult Mr. Henri Pinault."
Henri Pinault is the head of Gucci's parent company, Printemps Group, and is Maurizio Gucci's immediate superior.
Maurizio Gucci waved his hand to signal his subordinates to keep quiet, took out his cell phone and called the boss.
"Maurizio, what's the matter?" Henry Pino's majestic voice came from the receiver.
Maurizio Gucci did not dare to neglect and immediately respectfully told the boss of the parent company what he had just discussed with his subordinates.
"The richest man in Asia! Chairman of WeChat!" Henri Pinault, who was far away in Paris, brightened up when he heard the news.
After just a moment's thought, he immediately ordered, "Choose Liu Shishi as Gucci's global brand spokesperson and sign the contract immediately! Remember, use the highest standard of contract terms."
Henri Pinault's determination and decisiveness are in stark contrast to Maurizio Gucci's hesitation and hesitation.
Maurizio Gucci was very surprised. He didn't expect Henry Pinault to be so decisive. He agreed to this matter without thinking, and his decisiveness was unbelievable.
After a few more instructions, Henry Pino ended the call and sat alone in the office to think.
The Paris Spring Group mainly deals in clothing and accessories and owns many luxury brands?
Currently, the business in Europe and the United States has reached saturation. If we want to maintain performance growth, we can only pin our hopes on the thriving Chinese market.
Although he wanted to invest heavily in China, the completely different national conditions and business environment in a foreign country made him hesitate to move forward rashly for the time being, and he needed a reliable partner.
If he could use the Gucci spokesperson issue to get in touch with Asia's richest man and have a guide for his investments in China, he would feel much more at ease.
"I also need a stepping stone for Song Ci to introduce me to the top leaders of China!" Henry Pino closed his eyes and thought, talking to himself.
"Those two rare treasures will come in handy. Let Mrs. Song Ci, Master Liu, bring them back to China with great fanfare. Then the whole world will think that the Pinault family and the richest man in Asia have an unbreakable friendship!"
(End of this chapter)