Chapter 412 I'll Open It

The ratings for the first episode of "Xuan-Yuan Sword" exceeded 2%. The impressive data made Cai Yinong completely relieved.

I secretly calculated that the revenue of this drama would probably not be less than that of "Startling by Each Step".

Cai Yinong was very lucky, "It's a good thing I didn't agree to the TV station to do a weekly drama!"

"Sister K, congratulations." Hu Ge smiled with relief when she heard the good news.

By leaving a big hit drama for Tangren Films, he can be considered to have repaid Sister K's kindness. From now on, he can pursue his career with peace of mind.

After calming down a little, Cai Yinong immediately called his assistant and decisively increased the budget by 10 million to intensify the publicity and promotion of "Xuan-Yuan Sword".

"Old Hu, please take care of Jinfu and Naza, and work with Tang Yan to promote Xuan-Yuan Sword. As for Shishi, she's busy with her wedding, so I guess we can't count on her."

"No problem!" Hu Ge agreed readily. He believed in doing things from beginning to end. He would help Jinfu and Nazha so that the Tang people could continue to thrive.

While Cai Yinong and Hu Ge were working hard to promote "Xuan-Yuan Sword", in Jingyuan, Beijing, Liu Shishi carefully dressed up and put on a stage costume.

Her hair is fluttering in red, and she looks heroic. A three-petal dark gold flower ornament is placed between her eyebrows. Her high ponytail makes her look even more charming, lively, and beautiful. She is exactly the image of the goddess Tuoba Yu'er in "Xuan-Yuan Sword".

In the bedroom, the light was dim and ambiguous. Song Ci looked at his wife dressed as a goddess, with a flash of surprise in his eyes.

Unlike Long Kui's gentleness and tolerance and Ruoxi's calmness and restraint, the character of Yu'er is strong-willed, bold and wild, subverting Liu Shishi's previous image.

Liu Shishi's eyebrows were full of affection, her eyes were like water, and her breath was like orchid: "Husband, why are you still standing there like an idiot?"

Song Ci smiled and held his wife in his arms with a doting look. He sniffed the elegant fragrance emanating from her body after bathing, reached out to stroke the flower ornament on her forehead, and kissed her beautiful red lips passionately.

Liu Shishi was confused and enchanted, and hugged her husband tightly: "Yi Yi, let's have a child."

Song Ci snorted softly but said nothing. The only response to Liu Shishi was her heavy breathing and her hands wandering freely, silently expressing her lingering love.

After the broadcast, "Xuan-Yuan Sword" gained rapid momentum, started strong and ended strong, with the ratings climbing all the way.

Three days later, the ratings exceeded 3%, and in just one week, the ratings broke the 4% mark, firmly maintaining its position as the national golden age ratings champion.

The show also achieved great results on Toutiao Video's online streaming platform, with over 50 million online views on the first day and over 300 million cumulative online views in one week.

In terms of Baidu search volume, the search volume reached 3 million times after the two episodes were broadcast, setting a record for the highest search volume for TV series.

On Weibo, topics related to "Xuan-Yuan Sword" continued to dominate the top ten hot search lists, and the number of Weibo fans of leading actors such as Liu Shishi, Hu Ge, and Tang Yan skyrocketed by millions.

Liu Shishi, in particular, was the first to break the 50 million fan mark. Her popularity is terrifying, with more than 100,000 comments on Weibo every day.

Tuoba Yuer's popularity not only swept Weibo, but also showed unprecedented data dominance on Baidu Post Liu Shishi.

During the broadcast of "Xuan-Yuan Sword", the number of fans on Yijie's Tieba exceeded 5 million, the number of posts exceeded 100 million, and the peak number of sign-ins in a single day reached as high as one million.

The core fans of Tieba took "Yu'er" as inspiration and produced high-quality secondary creative content:

The research party dug deep into the original work of the game "Xuan-Yuan Sword" to prove the rationality of Yu'er's character in the drama version.

The carefully edited mix of fighting scenes by the technical party easily exceeded one million views on Toutiao Video.

There are also literary fans who serialize wonderful fan fiction such as "Yu'er's Rebirth to Make Up for Regrets" on the forum.

At the same time, a makeup imitation craze swept major social platforms such as Weibo and Tieba, with many fans scrambling to imitate Liu Shishi's classic look in "Xuan-Yuan Sword".

Some fans even spontaneously organized an "anti-black action" to fight back against negative reviews of the character on Douban, Tianya Forum, and Time.com, and dominated the comments within 24 hours. Netizens jokingly called it "a lion goes to war, and no grass grows."

In short, Liu Shishi and "Xuan-Yuan Sword" complement each other, and their popularity has reached an unprecedented peak.

The heat wave of midsummer swept through the summer season with the popularity of "Xuan-Yuan Sword", and in the blink of an eye it was late July.

In the office at Tenda's headquarters, the air is cool due to the operation of the air conditioner, but it cannot suppress the undercurrent of an Internet product revolution.

Song Ci took the plan handed over by the Weibo CEO and looked down at it: "Weibo Super Topic?"

Across the desk, Liu Yan immediately got into the mood and started talking: "Mr. Song, Super Talk is a vertical interest community based on common hobbies or topics launched by Weibo platform, which aims to provide users with a platform for aggregation, interaction and content creation."

“Similar to Baidu Tieba?”

Liu Yan nodded vigorously, with a trace of pain in his eyes. During the period when "Xuan-Yuan Sword" was popular, the number of posts on the boss lady's forum exceeded 100 million.

What a terrifying amount of traffic! If it were put on Weibo, how much advertising revenue could it generate?

In order to produce similar hit dramas in the future and take advantage of the huge traffic brought by celebrities, Weibo developed the super topic function.

“Not a bad idea.”

Seeing the chairman's approval, Liu Yan introduced the core structure of the super topic in detail: "Users can create or join super topics around themes such as celebrities, movies, variety shows, games, etc. to form interest communities.

By signing in, posting, commenting, liking, and other actions, users can interact with other members and liven up the community atmosphere.”

Song Ci listened to Liu Yan's introduction while flipping through the plan: "I think some of the functions of Super Topic will be very popular with celebrities.

This level system, exclusive benefits and interactive gameplay are all designed for fans.”

Liu Yan chuckled and responded: "You see clearly that fans gain a sense of accomplishment by contributing data in the super topic. This "digital sense of accomplishment" strengthens fans' support for the stars."

Super topics are not only a place for fans to interact, but also a stage for celebrities to showcase their personal image.

Celebrities or their studios can interact directly with fans by posting, reposting fan comments, and dropping into super chats to build closer relationships.”

Liu Yan passionately and enthusiastically introduced the various functions and significance of Weibo Super Topic.

Listening to the blueprint drawn up by his subordinates, Song Ci looked serious.

The tip of the pen hovered over the plan for a long time, but he was reluctant to sign his name. He knew that once he signed the plan, it would completely start the craze of the traffic era.

Liu Yan caught the chairman's hesitation and asked cautiously: "Mr. Song, where do you think Weibo Super Topic needs to be adjusted and optimized?"

"There are many hidden dangers, let me think about it." Song Ci sighed: "In order to improve their rankings, some fans buy make-up cards or hire water armies to brush up the data, which will definitely cause the super topic activity to be distorted.

In addition, super-topic rankings may cause conflicts between different fan groups and may even lead to online violence.”

Liu Yan quickly promised: "Don't worry about this. We will balance community vitality and content quality through technical means and rule design."

Song Ci looked at the office buildings outside the window with a serious expression: "Once some things are implemented, they are like wild horses running away. I have no control over them."

Liu Yan instantly understood the boss's concerns. The chairman was not the kind of person who would do anything for profit. He had his own vision and ambition, and hoped to lead the entire Internet industry to healthy and orderly development.

After a moment's silence, Liu Yan carefully persuaded him, "Mr. Song, you are the maker of platform rules and the controller of capital and resources. You have a significant influence on the entire Internet industry.

However, traffic economy is an inevitable product of the commercialization of the Internet. The core logic of a company's operations is to quantify user attention through data and use it as a measure of commercial value.

As the first person to promote big data algorithms in China and even in the world, you should understand that the arrival of the traffic era is inevitable.

This model is jointly constructed by multiple factors such as algorithm recommendations, user behavior data, and capital drive, and it cannot be completely dominated or reversed by a single company or individual. "

Song Ci was slightly startled by these words, and then he shook his head in self-mockery: "It's me who is being hypocritical.

The big data algorithm recommendation mechanism itself has the characteristic of amplifying traffic. Even if the company intends to adjust its strategy, it still needs to balance commercial interests and user experience. "

Seeing that the chairman had figured it out, Liu Yan breathed a sigh of relief and said sincerely: "Mr. Song, I know that you have the responsibility and sense of mission of a great entrepreneur.

As a technology leader, we want to find a balance between commercial interests and social responsibility, but this balance often requires policy constraints and industry collaboration, rather than being undertaken unilaterally by Tenda. "

"You just know how to flatter people!" Song Ci picked up the pen with a smile, and without hesitation, signed his name on the plan.

“I have signed the contract, but as an industry leader, Tengda needs to be a promoter of policies and industry norms.

The rules of super chats need to be refined, and minors’ rewards should be strictly controlled, false information should be blocked, etc., so as to reduce the space for traffic chaos to breed from a technical level.”

Liu Yan happily took the approved document and said, "I will implement it when I get back, strengthen content support and compliance management, and alleviate the traffic bubble."

Song Ci waved her hand, signaling Liu Yan to leave, and subconsciously opened Baidu's "Liu Shishi Bar". Looking at the discussion about Tuoba Yu'er on the full screen, she murmured softly:

"Tuoba Yu'er, the last top figure in the Tieba era! Shishi's red dress captured the last glory of the old era. Let me open the new era."

With the launch of the Weibo super topic, the end of Baidu Tieba is a foregone conclusion. The "billion-level posts" of my wife should be the last glory of the grassroots fans' self-organization.

Since then, capital has intervened in the fan economy, the community autonomy culture has collapsed, and the only stronghold for celebrity traffic has been Weibo!

In late July, "Xuan-Yuan Sword" concluded with an explosive average viewership rating of 4.3%.

Shonan TV struck while the iron was hot and took advantage of the rising popularity of the TV series to quickly arrange a second round of screenings during non-prime time, trying to continue this ratings miracle.

On July 25, Liu Shishi was invited to attend the premiere of the movie "Search" at the Wanda International Cinema in Beijing.

She didn't want to attend at first, but she couldn't resist Chen Hong's sincere invitations again and again, so she finally agreed to attend the movie premiere.

At this moment on the stage, producer Chen Hong looked at the reporters who kept asking questions to Liu Shishi, and a hint of satisfaction flashed in her eyes. She felt that it was worth her several invitations.

Liu Shishi has 50 million fans on Weibo. If only 1% of her fans are willing to pay for their idol and go to the cinema, they can contribute 30 million to the box office of her husband's movie. This favor was indeed worth asking for.

"Shishi, some netizens say that Tuoba Yu'er has a strong character, dares to love and hate, and the image of holding two swords and riding a red horse completely subverts your personality label of "a person as quiet as a chrysanthemum". What do you think of this?"

"Shishi, you have millions of fans, but you strictly control comments online and don't allow any "negative comments" to appear on Tieba or Weibo. Do you think this is cyberbullying?"

"Shishi, how is the progress of your wedding with Mr. Song? Have you decided on the wedding venue?"

"Shishi, fans think that your image of Tuoba Yu'er is the most classic, even surpassing Long Kui and Ruoxi. Which role do you personally like more?"

The media's attention was all on Liu Shishi, which made the "Search" starring Gao Yuanyuan and Zhao Youting look a little embarrassed.

Director Chen Kai's face became more and more unhappy. He hoped that everyone would focus on the movie instead of interviewing Liu Shishi and asking about a TV series and her private affairs.

Chen Hong keenly noticed the change in the face of the person beside her and winked at the host of the premiere.

The latter would immediately turn his gaze to a reporter in the back row, a media outlet he had contacted in advance: "Please ask the female reporter on the left in the fifth row to ask questions."

The female reporter did not interview the movie's leading actor as originally planned, but instead interviewed Liu Shishi. Fortunately, she knew her limits and did not ask irrelevant questions.

"Hello, Shishi. I'm a reporter from Film Art. After working with Director Chen Kai, what do you think of him?"

On the stage, Yijie only wore a plain white short-sleeved shirt with a very ordinary floral skirt. The reporters and the audience felt that she had an extraordinary temperament, so pure, so elegant,

"Director Chen is a very influential director in the Chinese film industry, and his works deeply combine artistry and thought.

It has a strong philosophical and humanistic concern, which is not possessed by many commercial film directors.

Director Chen is also able to handle a variety of film themes, and he has made breakthroughs in costume, literary, war and other genres.

Director Chen is also very patient. When I was filming Searching, he explained to me seriously and patiently about the shortcomings of my acting skills. . . ”

On the side, listening to Liu Shishi's various compliments, although Brother Chen Kai appeared calm on the surface, the corners of his mouth that kept rising showed that he was in a good mood.

With a light cough, she interrupted Sister Yi's praise: "Master, you are too kind. It is the director's responsibility to tap into the acting skills of the actors."

The reporter asked with a smile: "Director Chen, everyone knows that Teacher Liu Shishi is the most popular actress of the new generation in the film and television industry. She has such high regard for you. Are you willing to continue to work with her in future works?"

Brother Chen Kai nodded repeatedly: "Shishi is a very hard-working and excellent actor. I am willing to work with her."

The sedan chair is carried by everyone, and since the eldest sister praised him so much in front of the media, he naturally had to give her face.

On the side, Liu Shishi was smiling like a flower.

Before attending the premiere, her husband joked with her that Brother Chen Kai was actually a very pure person, and that as long as she kept praising him, he would reciprocate. Now it really came true.

(End of this chapter)