Chapter 431 Accelerating Transformation

October 23rd, Double Ninth Festival.

The atmosphere in the conference room of Donghai Tangren Film and Television was dull and depressing.

Cai Yinong sat in the main seat, his eyes slowly swept over everyone present, his tone was neither hurried nor slow, but it carried an unquestionable weight:

"Everyone, the issue of investment shares in Love Apartment 4 has been delayed for a year. I hope there will be a result today."

Wang Yuan, the screenwriter of the "Love Apartment" series and boss of Gaoge Film and Television, and director Wei Zhen looked at each other secretly, and both saw a bit of helplessness in each other's eyes.

The "Love Apartment" series has become a national IP, and anyone with a discerning eye can see that the fourth installment will definitely be a cash cow.

They wanted to lower Liu Shishi's investment share in the fourth film to make more money, but Liu Shishi Studio, as the main investor in the first three films of the "Love Apartment" series, was entangled with the main creative team over copyright.

Therefore, without the approval of Yijie, "Love Apartment 4" could not start filming at all.

Zhao Yifang, chairman of Huace Film & TV, looked at the two representatives of Liu Shishi's side and asked solemnly: "Mr. Cai, Mr. Jiang, Ms. Liu has not arrived yet. Can you two fully represent her?"

Cai Yinong chuckled: "I am Shishi's agent, Jiang Yuanyuan is the general manager of the studio, the two of us are enough to represent her!"

Zhao Yifang nodded and changed the subject: "Well, let's get back to the point. Everyone wants to invest in "Love Apartment 4" to make money. If it is delayed any further, it will be of no benefit to anyone.

Mr. Cai and Mr. Liu had the foresight to save the "Love Apartment" series, and no one can deny their contribution.

But times have changed, and it is unrealistic to expect you to have a full share of the fourth part like you did in the first three.

Mr. Wang and Director Wei also contributed greatly to the success of iPartment as a national hit.”

Cai Yinong glanced at Wei Zhen and Wang Yuan, and said calmly: "Shishi has never denied the contribution of the main creative team, and has generously promised that Mr. Wang's Gaoge Film and Television can invest 30% of the shares. If Huace Film and Television wants to invest, it can buy it from Mr. Wang at a premium."

As soon as these words fell, Wu Tao, the president of Kedun Media, could no longer hold back. He was impatient by nature and immediately started to yell:

"Boss Cai, we have discussed the share so many times. If you still insist on this, it will be meaningless. This is not the attitude to solve the problem."

Cai Yinong glanced at Wu Tao sideways and did not give him a good look.

She gave face to Zhao Yi because Huace Film & TV is one of the four largest private listed companies in the entertainment industry and its strength is there.

What qualifications does Croton Media have to shout in front of Tangren Film and Television?

"When will it be Kedun's turn to intervene in Love Apartment 4?" Cai Yinong's tone turned cold, "I am now discussing this with you.

To be honest, if this drama was jointly invested by Liu Shishi Studio and Tengda Culture, Huace and Gaoge would not have a role at all, and the screenwriter and director could be changed!"

"Cai Yinong, you!" Wu Tao was immediately furious and was about to slam the table.

"Mr. Wu, please calm down!" Zhao Yifang hurriedly tried to smooth things over. "Mr. Cai, we are all in the same industry. More friends mean more opportunities. If Huace has good projects in the future, it can also cooperate with Tangren!"

Cai Yinong's mouth curled up slightly. Zhao Yifang was able to develop Huace into a giant. It was indeed a skill. He slowed down his tone and said, "Okay, I'll give Mr. Zhao this face. I wonder how Mr. Zhao plans to divide the equity?"

Compared with previous negotiations, Cai Yinong's attitude this time was obviously more assertive, which made Zhao Yifang a little confused.

After thinking for a while, he decided to overturn the original plan and proposed: "Boss Cai, how about this? Boss Liu's studio takes 40% of the shares, and Huace, KD, and Gaoge share the remaining 60% equally?"

Cai Yinong sneered in his heart when he heard this.

Huace was originally a shareholder of Gaoge, and now plans to acquire Croton. According to Zhao Yifang's share distribution method, Huace will become the main investor of "Love Apartment 4". How can this be agreed!

"Mr. Zhao, there are no secrets in the industry. Everyone knows the relationship between Huace, Gaoge and Kedun. If some things are made clear, everyone will lose face and it will hurt the harmony.

I don't have the energy to waste any more. Liu Shishi Studio's investment share is at least 51%, and it will lead the copyright operation and development. This is the bottom line! How the remaining 49% is divided among the three of you is up to you to discuss."

Zhao Yifang was very unwilling. She had spent so much effort just to let Huace take the lead in the actual operation of "Love Apartment 4". She wanted to continue to persuade him: "Mr. Cai, Huace..."

Cai Yinong waved his hand and issued an ultimatum: "Director Zhao, this condition is Shishi's idea, there is no room for negotiation. She doesn't care whether "Love Apartment 4" is filmed or not. Anyway, she doesn't need a few tens of millions of dollars."

"No, Mr. Cai, we can discuss it!" Upon hearing that the TV series might not be filmed, Wang Yuan became anxious.

Liu Shishi is worth billions and may not care about the profits from "Love Apartment 4", but he is still waiting to achieve financial freedom with these 18 million!

After saying that, he looked at Zhao Yifang eagerly. The urging in his eyes could not be more obvious. He was obviously forcing her to agree to the conditions proposed by Cai Yinong.

Zhao Yifang sighed helplessly. The key to Huace's participation in the investment of "Love Apartment 4" was Wang Yuan's matchmaking.

Now he was in a state of panic, and there was no room for maneuver: "Okay, Mr. Cai, let's do as you said."

Although Wu Tao was reluctant, both Huace and Gaoge had already compromised, and he was powerless to change the situation, so he had to give up.

Cai Yinong smiled complacently. The reputation of Sister Yi is very useful. Although this drama was invested by the studio and has no direct interest relationship with Tangren Film and Television, the feeling of using the power to pressure others is really addictive.

Finally, the four parties agreed that the total investment of "Love Apartment 4" is 60 million yuan, and Liu Shishi Studio will invest 30.6 million yuan, accounting for 51% of the shares;

The remaining 49% share will be invested by Gaoge Film and Television. As for how Gaoge will distribute this share to Huace and Croton, Liu Shishi Studio will not interfere.

"Mr. Cai, Mr. Jiang, it's a pleasure to work with you."

"Director Zhao, if there is a chance in the future, Tangren and Huace will co-produce a drama."

Once the agreement was reached, the previous tense atmosphere disappeared. After all, from this point on, the parties had become a community of interests.

After seeing off the Huace group, Cai Yinong and Jiang Yuanyuan went straight to Yijie’s office.

At this moment, Liu Shishi was sitting at her desk, staring at the screen intently with a look of interest.

Cai Yinong sat down opposite her and asked excitedly, "Shishi, has it been officially announced?"

Liu Shishi smiled and nodded: "It was sent half an hour ago."

Cai Yinong immediately took out his phone and browsed Weibo, and sure enough, he saw that the news that Cartier officially announced Liu Shishi as the global brand spokesperson had topped the trending search list:

Cartier v: The posture of a cheetah, eternal elegance. Since its birth in Place Vendôme, Paris in 1847, Cartier has always carved out the legend of time with extraordinary craftsmanship.

Today, we are honored to announce that @Liu Shishi has officially become the global brand spokesperson for Cartier. She is a goddess on the screen who is as graceful as a swan, and also an oriental muse tempered by time.

Her calm character and independent attitude resonate with the spirit of Cartier’s cheetah. From high-end jewelry and watches to the entire series of works, she will continue to write a new chapter of the “Emperor’s Jeweler” with contemporary elegance.

#Cartier global spokesperson Liu Shishi#

#CartierlconClick to witness the legendary symbiosis【Video link】#

The accompanying picture is an exquisite photo. Liu Shishi is wearing Cheetah series high-end jewelry and Tank watch, with the background of the Champ de Mars in Paris, and her temperament is dazzling.

The first sister has added another high-end endorsement, and fans are overjoyed and leave messages one after another:

"Global spokesperson!!! Cartier is so discerning! Shishi is the first person in the domestic entertainment industry to hold the title of high-end luxury goods, right?

At the same time, she holds three top luxury endorsements (Gucci + Omega + Cartier), and Omega and Cartier watches are competitors. Shishi Chongyang has become a god for the second time! "

"A historic moment for Cartier! The first Chinese national to be the global spokesperson for the entire line, this is truly a great achievement! What's even more shocking is that Omega is willing to let him go? The negotiation ability of Shishi's team has improved."

"Omega: My spokesperson is elegant and intellectual: Cartier: It's mine now!"

“Shishi, will you wear Omega or Cartier next time you attend an event? Wait and see the battle between the two brands! I suggest that VOGUE immediately arrange a double cover: Cartier cheetah on the left hand, Omega Speedmaster on the right hand!”

"Cartier belongs to the LVMH Group, and Omega is a brand under Swatch. They belong to two major luxury goods camps. They can break the unspoken rule of "competitive product exclusivity". Shishi is too authoritative in the fashion industry."

When Cai Yinong saw the rave reviews online, he finally felt relieved.

"Shishi, the investment for Love Apartment 4 has been finalized."

"It's good to just make up your mind. The fans of Love Apartment keep urging me on Weibo every day."

Yi Jie felt relieved, and she didn't want to disappoint her fans. She hoped that this national hit drama could have a perfect ending. Now that the dust has settled, it can be regarded as an explanation to the fans.

"How could fans know the twists and turns involved? If Wang Yuan and his team hadn't been greedy, the show would have been finished and aired long ago!"

Cai Yinong spoke up for Yijie, and then changed the subject, "Shishi, I have carefully considered what you told me the other day, and I think it is feasible. Online dramas will definitely be the mainstream in the future."

"I'm just a matchmaker. Sister K, you can discuss the specific matters with Mr. Zhou of Toutiao Video."

"I understand." Cai Yinong responded softly.

Previously, Yijie told her that Toutiao Video was interested in establishing a joint venture with Tangren to specialize in online dramas, but she was hesitant at first.

After all, Tengda Group has a large film and television company like Tengda Culture under its umbrella, and Toutiao Video is also preparing its own film and television studio. Is it necessary for Tangren to get involved and form a joint venture to shoot web dramas?

However, the entire film and television industry has been undergoing a lot of changes recently, with new companies popping up almost every day, and large film and television companies have been strengthening their cooperation with Internet giants:

Huayi and LeTV have cooperated to set up an online drama company. In the past two days, it was reported that Huace has reached an agreement with iQiyi, and the "Huace iQiyi Film and Television Company" dedicated to online video content is under preparation.

Cai Yinong suddenly realized from his peers that the future of the film and television industry might really lie in online dramas. He immediately made up his mind to cooperate deeply with Toutiao Video and promote Tangren's full transformation to online dramas.

"Ms. K, you were always worried about the overcapacity of video platforms, but that was groundless."

Yijie chuckled, "TV stations can only broadcast 24 hours a day, and the number of TV series they can broadcast each year is limited, but video networks don't have such restrictions.

As long as the quality of the series is good, the platform will not refuse any of them. Moreover, the "advertising restriction order" issued by Optoelectronics has caused many businesses to transfer their advertising to video websites.

Cai Yinong laughed at himself: "I am just worrying about nothing. Mr. Song has such a good vision. He suggested that Tangren Film and Television should speed up its transformation into online dramas. I actually hesitated. I shouldn't have done that."

"That's right, my husband's words can't be wrong." Sister Yi's eyebrows curved, her tone full of pride, "By the way, Tangren's online store is doing well, right?"

When Tangren's new online store was mentioned, Cai Yinong immediately became excited. Not only was the business good, it was making huge profits.

The self-built fashion brand "Sugar Man" has sold more than 3 million in just half a month, relying on the fame of Tangren Film and Television and the star attraction of its group. This is just the starting stage. Once the brand is well-known, it is estimated that the sales volume of several hundred million a year is possible.

Moreover, there is almost no risk in opening an online store for Tangren, and it is much more stable than making money by filming TV series and movies.

"Mr. Song is still far-sighted." Cai Yinong was delighted. "With the company's diversified development, its ability to resist risks has been greatly improved. I am already preparing to shoot "Xuan-Yuan Sword: Clouds of Han"."

Liu Shishi was slightly surprised. She didn't expect Sister K to start the sequel to "Xuan-Yuan Sword" so soon.

"Mr. Song is right! Only by taking advantage of the popularity of the first film and quickly launching the second film can we maximize profits."

"But Director Li is preparing to shoot "The Imperial Doctress". Will Director Liang shoot this drama?"

"I plan to let Lin Yufen from your studio direct "Han of the Clouds". She has been with Director Li for many years and is experienced enough to handle the film on her own."

Yijie asked again: "Has the lead actor been chosen?"

Cai Yinong introduced: "The two male protagonists and one female protagonist of "Han of Clouds" are Lin Gengxin, Jiang Jinfu and Chen Yao."

"Chen Yao." Liu Shishi whispered the name.

It seems that Sister K is determined to train this little girl. I can't help but feel curious and want to see her in person. I have only seen photos before, but I don't have a real feeling. "Will she come to the company soon? I want to meet her."

"Yes, yes. I will arrange for her to come to Donghai right away." Cai Yinong was even happier when he heard this.

If the little girl can be valued by the elder sister, and get some resources through her fingers, she will benefit greatly. With the support of the Tang people, her future will be promising.

Liu Shishi suddenly felt a sense of inheritance, and wanted to see whether the fourth-generation leader of Tangren, whom Sister K finally selected, could take over well.

After a brief thought, he slowly spoke: "Sister K, since you have placed half of Tangren's hopes for the future on Chen Yao, I will give her a meeting gift.

In a few days, Tengda Culture is going to plan to shoot the movie "You Are the One Sitting Next to Me", and the leading female role has been confirmed to be Zimei. When the time comes, I will say hello to Liu Rong and give her the second female role.

"The Clouds of Han" plus "My Dear Deskmate", a TV series and a movie, are enough to make her famous as her debut work.

As for whether she can take over my job and support the Tang people in the future, it all depends on her own luck. "

Cai Yinong was overjoyed and felt more and more that Chen Yao was a blessed person and that the glory of being the number one lady of Tangren would surely continue.

(End of this chapter)