Chapter 44 E-commerce

Feeling that the time was ripe, Song Ci told Liu Xiangdong the main purpose of coming to meet him today. He wanted to invest in JD.com, a future Fortune 500 company, and persuade him to transform JD.com as soon as possible and fully enter the online e-commerce market.

"The Internet is developing rapidly nowadays. Online e-commerce sales are a major trend in the future. Taobao and eBay are at the forefront of the industry. Online platforms will inevitably be the general trend in the future. Mr. Liu, have you ever considered changing offline sales to online and letting JD.com enter e-commerce?"

Liu Xiangdong was very surprised by Song Ci's proposal. He did have the idea of ​​engaging in e-commerce recently and was just about to set up a JD multimedia online store in Tianjin to test the waters. Song Ci's suggestion coincided with his.

"I do have the idea of ​​doing e-commerce. What does Mr. Song mean?"

Song Ci did not beat around the bush and said straight to the point: "We, Tenda Technology, are an Internet company and are also interested in e-commerce. However, the company's funds and energy are limited, and our main tracks are portals and games.

But it is a pity that he does not get involved in e-commerce. I think Mr. Liu is a man who wants to do big things. He is interested in investing in JD.com and fully supporting JD.com in developing e-commerce online sales. What do you think, Mr. Liu?"

There was a hint of complexity in Liu Xiangdong's deep gaze. His goal was actually to build JD.com into a company like Gome.

The unknown field of e-commerce made him a little confused, but since Song Ci said so and was willing to support JD.com, he still wanted to give it a try. "How does Mr. Song want to invest?"

Song Ci thought for a moment and expressed his thoughts, "Please ask a professional organization to evaluate the value of JD.com. Tenda Technology will invest 20% of JD.com's shares and reach a strategic cooperation. Tenda's advertising resources such as Toutiao.com will be tilted towards JD.com."

Although the conditions offered by Song Ci were good, Liu Xiangdong shook his head and refused: "Thank you Mr. Song for your honesty and optimism, but I'm sorry, I refuse this kind of investment."

If JD.com wants to develop e-commerce, it will inevitably have to raise funds multiple times to dilute its equity. If it gives up 20% of its shares in the first round of financing, it may lose control of the company in the future. This is something that Liu Xiangdong, who has a tough personality, absolutely cannot accept.

After a little thought, Song Ci understood Liu Xiangdong's concerns, so he dropped a bombshell and offered Liu Xiangdong a generous condition that he could not refuse.

"Mr. Liu, if you are worried about the issue of excessive dilution of equity in the future, then I am willing to sign a legal authorization document with you.

During your tenure as the CEO of JD.com, all voting rights of the 20% shares held by Tenda Technology will be given to you to exercise. Unless one day you leave JD.com, it will always be valid! "

"Mr. Song, are you serious?" Liu Xiangdong said slowly with his pupils shrinking. He didn't expect that Song Ci was willing to give up his voting rights.

Song Ci nodded and affirmed: “I believe that one of the most core values ​​of a company must be a spiritual leader who understands it and knows how to develop in the future.

Mr. Liu, you are the founder of JD.com, and only you can bring JD.com to a higher position. It is important for people to know themselves, and e-commerce is not my forte. Therefore, I am willing to give you the voting rights of the shares. "The sincere tone is touching.

Liu Xiangdong stared at Song Ci, as if he wanted to see through the heart of the young man in front of him. After a long time, he said seriously: "Welcome Mr. Song to join JD.com. I believe that with the support of Tenda Technology, JD.com will be able to carve out a niche in the e-commerce field."

“It’s a pleasure to work with you. I believe that the strong alliance between Tengda and JD will bring a bright future. I also have a gift for Mr. Liu and JD!” The eighteen-year-old boy is vigorous and energetic.

Song Ci plans to give JD.com's domain name to Liu Xiangdong as a welcome gift for his investment in JD.com. Back then, Ma Jieke spent 3 million to buy Taobao's domain name, so this gift is of great significance.

Zhang Yong witnessed the entire negotiation between Song Ci and Liu Xiangdong. He couldn't help but recall that summer morning in Donghai when Song Ci also persuaded him to join Tenda Technology in a confident, calm and steady manner.

My boss is indeed a young man with extraordinary charm. He can always point out the future with a few simple words and mobilize the blood and youth in people's hearts, making people want to follow him to struggle and achieve success in their careers.

After reaching a consensus and seeing Liu Xiangdong off, Song Ci told Zhang Yong beside him, "Mr. Zhang, you need to follow up closely on the investment in JD."

"Mr. Song is so optimistic about Liu Xiangdong?" Zhang Yong was a little puzzled. It was completely against common sense that Song Ci attached so much importance to a person he met for the first time.

Song Ci naturally couldn't tell Zhang Yong directly that the JD Group led by Liu Xiangdong would be a Fortune 500 company in the future, and 20% of the shares would be worth tens of billions of dollars after dilution.

So he smiled mysteriously and said with great enthusiasm: "Some people, like me, you Lao Zhang, and Liu Xiangdong, are destined to be the trendsetters of this turbulent era and are born to do great things."

Zhang Yong nodded. His boss must have an extraordinary ability to judge people to be able to build a business at such a young age. Perhaps he realized that Liu Xiangdong had the qualities necessary for a successful entrepreneur, which is why he attached so much importance to JD.com.

"Since you, Mr. Song, value Liu Xiangdong so much, I will contact a professional organization as soon as possible to evaluate JD.com and negotiate with Liu Xiangdong to finalize the investment."

Song Ci silently calculated in his mind that JD.com's current valuation would not exceed 30 million, and 20% of the shares would be enough for 6 million. "The company's current financial pressure, I estimate that investing in JD.com will require 5 to 6 million."

"The company currently has ample funds in its account, mainly because Minecraft has brought a large amount of cash flow to the company.

In addition, Mr. Song, you applied for the college student entrepreneurship support from Peking University, and the 30 million low-interest loan approved and issued will be available after the holiday. It is completely no problem for the company to invest 6 million in JD.com. "

Zhang Yong knows the company's financial situation like the back of his hand. He is a very qualified head of the family.

Seeing that there was no one around, Song Ci quietly told Zhang Yong the idea that had been brewing in his mind for a long time, "Thank you for taking care of all the company's affairs. I plan to merge Tengda Technology and Tengda Culture into a group company next year.

The employee stock options issue also needs to be decided. Zhang, you are the CEO of the company and you should be in charge of the overall situation. You can think about how to set up the future organizational structure of the group first."

Zhang Yong was pleasantly surprised. He chose to follow Song Ci to start a business in Beiping just for this moment. "The company is reorganizing into a group. I will make an initial plan for you to review."

"Don't worry, take your time to consider it. We must ensure that the group's operations are efficient and fast. And as for this matter, just keep it to yourself. Don't spread it to anyone else for now."

After saying this, Song Ci returned to the chairman's office, browsing the news online while waiting for Wang Jing to come and report to him.

(End of this chapter)