Chapter 460 Actress Capital 2.0

As dusk fell, the outline of Jingyuan Private Residence became softer in the deepening night.

Liu Shishi returned home, took off the heavy long windbreaker from her shoulders, and casually handed it to the waiting housekeeper, Sister Li. The cashmere fabric slid across her fingertips, bringing with it the slight coolness of the outdoors.

"Madam, have you had dinner?" Sister Li took the clothes, her tone full of familiar concern.

"I've eaten outside," Liu Shishi nodded, her eyes wandering across the high-ceilinged, spacious living room. The halo of the crystal chandelier cast a warm golden glow on the marble floor. "Where's Mr.?"

"After dinner, the gentleman went for a walk in the garden."

Liu Shishi originally wanted to find Song Ci to go for a walk together, but the soreness in her ankle instantly suppressed this idea.

I spent a long time running around in the mall looking for New Year’s goods in the afternoon, and now I just feel heavy all over.

"I still have some New Year's goods I bought this afternoon in my car. Sister Li, please ask Sister Yu and Sister Wang to move in together."

"Yes, ma'am."

Liu Shishi sank into the velvet sofa, and the soft touch instantly relieved most of her fatigue.

As my fingertips touched the phone screen and I was about to open Weibo, the ringtone rang and the three words "Cai Yinong" jumped on the screen.

"Sister K." She answered the phone, her voice still a little lazy.

"Master, is it convenient to talk now?"

"It's convenient." Liu Shishi chuckled and explained, "I accompanied my sister-in-law to see Zhang Ziyi's new film, The Grandmaster, this afternoon. I just got home."

"Oh? How's that movie?" Cai Yinong's voice suddenly rose a few notches. Zhang Ziyi's comeback work after a long hiatus had already been closely watched by those in the industry.

"The quality is really excellent, and her performance is so brilliant." Liu Shishi praised sincerely, "From an arrogant young girl to a revenger who cuts her hair to serve the Tao, she grasped the layers of her performance vividly.

Especially the monologue where she said, "I've had you in my heart," it made my heart ache. In my opinion, winning the award is a sure thing."

Cai Yinong chuckled from the other end: "No wonder she's going all out with promotion this time. It turns out she wants to make a comeback with this film."

Liu Shishi was slightly surprised: "What's wrong?"

"She officially announced her relationship with CCTV host Sa Beining today and brought her boyfriend along to promote the movie. This time she's really going all out."

"Playing up a relationship to promote a work is now standard practice in the industry," Liu Shishi said flatly, then changed the subject, "Sister K, you called specifically, so it shouldn't just be about the movie, right?"

"Hey, I forgot about the main thing while chatting." Cai Yinong smiled. "Your Vogue New Year cover goes on sale tomorrow. Do you want to ask your fans or the company to support sales?"

Liu Shishi naturally understood what she meant.

The sales volume of fashion magazines has now become a hard indicator for measuring commercial value in the circle. It has long been an open rule that fans drive sales and companies control data.

But at her point, the three words "Liu Shishi" themselves are the best signboard. Many brands are vying for her to be their spokesperson. Why does she need to rely on magazine sales to prove anything?

"Sister K, do you think I still need to care about this?" Sister Yi's voice was gentle, but with unquestionable certainty, "Let it go."

"Yeah, I was overthinking it." Cai Yinong reacted quickly.

People in the circle regard magazine sales as a "ticket to fame", but for Liu Shishi, these have long been external things that she does not need to worry about.

Liu Shishi looked out the window at the deepening night and sighed softly, "Honestly, how many people still read paper magazines seriously?

It's just a data bubble created by the fan economy. Why make people waste their money on this? "

Cai Yinong sighed to himself, "How could a celebrity in the entertainment industry be so detached from the world like you?" In this world of fame and fortune, one must abide by the data-driven rules of the capital game.

"Anything else?"

"Yes!" Cai Yinong calmed down. "Today, the company received an endorsement invitation. The endorsement fee is ridiculously high. I really can't make the decision."

Upon hearing this, Liu Shishi couldn't help but jokingly ask, "What brand? What's the price? It's so surprising that even a veteran in the entertainment industry like you, Sister K, is so surprised?"

Cai Yinong's expression straightened. "The other party is Paipaidai Financial Information Services Co., Ltd., and the endorsement fee they're offering is 120 million yuan per year."

"This name sounds like an online lending platform." Liu Shishi frowned slightly. Her husband is an Internet tycoon, and she has some understanding of various Internet companies on the market.

"Time was tight, and I didn't have time to investigate in detail. The public information showed that this was a fintech company and that it did have a loan business."

Liu Shishi's face suddenly changed. "What kind of messed-up company dares to target me! Sister K, you too, should just reject endorsements from companies like this."

"It's because the amount is too high that I have to inform you! I will pay more attention in the future." Cai Yinong muttered to himself, thinking that Sister Yi was making a big deal out of nothing and generalizing.

After all, it's a legitimate company. Besides, don't banks also provide loans? If a bank asked them to be its spokesperson, what celebrity would refuse?

"Anything else?"

"Just these two."

As soon as I hung up the phone, Song Ci came back.

Liu Shishi stood up and went to greet him: "Yiyi, why are you back so early today?"

"It's snowing outside, so I can only come back and practice in the gym." Song Ci noticed the lingering anger between his wife's brows and asked, "What happened?"

When her husband asked about it, Liu Shishi told him that Paipaidai had asked her to be its spokesperson.

"So it's a P2P platform. Just refuse it. There's no need to get angry about it." Song Ci suddenly realized.

I think the popularity of Yu'ebao has stimulated the P2P platform, which wants to leverage the huge fan base of celebrities to attract a large number of users at a low cost.

After her husband's persuasion, Liu Shishi calmed down and said, "That's true."

The couple chatted for a while about family matters, and then Song Ci went upstairs to continue his exercise.

Liu Shishi was browsing Weibo, and she thought that today's hot searches would definitely be dominated by Zhang Ziyi's love affair, but she didn't expect that the term "Jiaxing Media" would top the hot search list, followed closely by "Boss Yang" and "Yang Mi's New Company".

"Jiaxing Media? Is it Mimi's new company? I've never heard of it." Liu Shishi was puzzled and quickly clicked on the link to browse the news.

Emerging from the cocoon! Yang Mi leaves Tengda Culture to launch her own business, joining forces with former executive Zeng Jia to create Jiaxing Media.

Seeing the news headline, Liu Shishi sat up slightly and read it carefully.

"At the end of the year and the beginning of the new year, the film and television industry broke out another big news!

Reporters exclusively learned that after peacefully terminating her contract with her former employer, Tengda Culture, actress Yang Mi did not join other film and television companies as speculated by the outside world.

Instead, he chose a more challenging and ambitious path and co-founded a new film and television company, Jiaxing Film and Television Media Company, with Zeng Jia, former vice president of Tengda Culture.

This marks a key step for the "ratings queen" in her transformation from a superstar on stage to a behind-the-scenes operator.

According to the industrial and commercial registration information obtained from authoritative channels, Jiaxing Media has a registered capital of 10 million. The equity structure is clearly shown:

As the largest shareholder and actual controller, Zeng Jia holds 70% of the company's shares and serves as the company's legal representative, chairman and general manager.

Yang Mi holds a 30% stake as a natural person shareholder and serves as the company's supervisor and co-founder.

This equity distribution model has triggered many interpretations in the industry: on the one hand, Zeng Jia occupies a dominant position with his capital strength and operational background, and is responsible for the company's overall strategy, financing and daily management.

On the other hand, as a core artist and content face, Yang Mi's 30% shareholding not only reflects her deep ties with the company, but also gives her important voice in the company's core business segments such as content production, project selection and artist brokerage.

This "capital + content" partnership model is seen as an upgrade to the traditional artist studio model.

At present, Jiaxing Media’s specific project plans, list of signed artists and financing progress have not been disclosed to the public.

But with Yang Mi's deep fan base, continuous film and television drama creation ability, and Zeng Jia's solid foundation in the industry, this new company has undoubtedly become one of the most anticipated new forces in the film and television industry in early 2013.

Whether Yang Mi can successfully transform into "Boss Yang," whether Zeng Jia can replicate his management experience on the new platform, and what kind of first performance Jiaxing Media will deliver will all be the focus of the industry's continued attention for some time to come.

After reading the detailed report, Liu Shishi sighed softly: "Mimi, you finally took this step."

As a top actress, Yang Mi is already a hot topic. Now that the news of her founding Jiaxing Media has come out, you can imagine how popular it is, and it has instantly set the entire Internet on fire:

"From Xuejian in 'Chinese Paladin III' to being her own boss now! Sister Mi's transformation is incredible. Should I call her 'Boss Yang' from now on?"

"From the Four Dans and Two Bings to the 85 Flowers, the capitalization process of female stars has entered the 2.0 era (except for Liu Shishi)."

"Two years ago, only big-name actresses dared to start film and television companies. Now, Yang Mi, a post-85s, has also begun to challenge the capital."

"It's a classic resource-complementary model, with celebrities responsible for traffic and content, and professional managers responsible for capital and operations."

. . . . . .

Yang Mi's stunning transformation from a top actress to a shareholder of a film and television company has touched the hearts of countless people in the entertainment industry.

At the same time, Zhang Ziyi, who had just returned to the hotel after finishing her movie promotions, was angrily talking on the phone with her agent.

"Yang Mi, that bitch, obviously deliberately arranged to issue a notice today to target me!"

"The Grandmaster" was released a week ago, and she originally planned to officially announce her relationship today to hype up the movie and bring more attention to it.

Unexpectedly, topics related to Jiaxing Media and Yang Mi dominated the hot searches, making her carefully planned relationship announcement hardly make any waves.

Ji Lingling sighed helplessly. Zhang Ziyi's career has been very unsuccessful in recent years and is going from bad to worse.

To make matters worse, "The Grandmaster", which was hoping to make a comeback, encountered "Lost in Thailand", and its box office was severely squeezed.

Even the hype was suppressed by the younger generation, which is really unlucky.

Zhang Ziyi breathed a sigh of relief and asked the question that concerned her most: "Boss Ji, how is the box office for The Grandmaster?"

"It's just okay. I expect it to break 200 million without any problem. But your acting is really outstanding, and the character has received great reviews. You have a good chance of winning an award."

Upon hearing the box office results, Zhang Ziyi was a little mad: "Awards are good, but nowadays, internet investors and brands only care about data. If you can't bring commercial value, they will abandon you."

Today is no longer the same as a few years ago. The box office record of domestic films is about to hit the 1.3 billion mark. A box office of 200 million is not even in the eyes of capital. The box office of "The Grandmaster" is obviously below expectations.

Ji Lingling was also helpless. In the past two years, Zhang Ziyi had been plagued by negative news, her popularity among the public had plummeted, and she no longer had much box office appeal.

After a long silence, she carefully said, "Ziyi, would you like to consider filming a TV series?"

As soon as the words fell, Zhang Ziyi excitedly refused: "Mr. Ji, are you kidding? I..."

Ji Lingling interrupted her impatiently: "Listen to me first! Compared to movies, TV series can better enhance national popularity and audience appeal, and it is also easier to gain fans.

Times have changed. In my opinion, TV actors are not necessarily any worse than movie actors! "

Although she knew her agent was right, Zhang Ziyi remained stubborn: "I will never turn back and go back to filming TV series."

"It's up to you! I'm just suggesting, but it's up to you to make the final decision." Ji Lingling had no idea what to do with her own artists.

After adjusting his mood, he said seriously, "Since last year, the domestic film and television industry has been in an active period of capital influx and model innovation.

Zeng Jia is a former member of Tengda Culture and has been deeply involved in the investment, production and distribution decisions of many popular film and television dramas under Tengda Culture. He has valuable industry experience and resource networks.

Her choice to join forces with Yang Mi is undoubtedly a high recognition of Yang Mi’s personal brand value and future market potential.

After a pause, he continued, “It’s not uncommon for top celebrities to set up their own studios nowadays.

But Yang Mi's choice to tie up with senior professional managers and directly establish a film and television company is still a relatively cutting-edge attempt, even more radical than Fan Bingbing.

Zhang Ziyi sneered: "Starting a company is easy, but whether you can make it work is the key. Running a film and television company successfully is not that simple."

Ji Lingling nodded: "Jiaxing Media currently relies heavily on Yang Mi's personal brand value. Whether it can successfully integrate celebrity traffic depends on Zeng Jia's operational capabilities.

The industry predicts that if Jiaxing can launch a hit work and achieve profitability within three years, it will have a successful role model.

By 2016, it is expected that more than 20 first-line artists will start their own studios, and the artist turnover rate of traditional film and television companies will increase by 30%.

After a brief pause, Ji Lingling said earnestly, "Ziyi, you, the four brothers Shuangbing, completed your personal capitalization in the early years by participating in listed companies and investing in real estate, and your family assets are already substantial.

However, as one of the representatives of the post-85 generation, Yang Mi chose to directly transform her personal IP into company assets in the era of traffic, and began to impact the field of female star capital.

The cake in the circle is so small. Once the 85 flowers gain full momentum, they will inevitably further squeeze your living space.

I predict that the next three years will be a period of reshuffle in the entertainment industry, and a wave of celebrity entrepreneurship is about to come.

I hope you can carefully consider the direction of transformation, stop focusing on movies and so-called international resources, and focus on reality. "

There was no sound from the other end of the phone for a long time. Just when Ji Lingling was about to lose her patience and was about to hang up, she heard Zhang Ziyi's exhausted voice:

"Give me some time and I'll think it over."

(Seeking monthly ticket Thanks(ω))

(End of this chapter)