Chapter 553 The Little Red Car

In the early hours of the morning, the Toutiao Video office area on the seventh floor of the Tengda Technology Building was brightly lit.

In the small conference room, Zhou Juan, Chen Mingyu, and other senior executives of the platform gathered to listen to Chu Jingzhao's report.

Chu Jingzhao stood in front of the projection screen, in a state of high excitement, his voice booming:

"Dear leaders, on the first day of its release, 'Day and Night' will air four episodes consecutively."

The new T-Heat popularity index has reached 9400 points! It's predicted that the show's popularity will surpass 10,000 points in three days!

Upon hearing this, the executives present exchanged bewildered glances, their faces filled with disbelief.

T-Heat Index is a brand-new TV series evaluation system that Toutiao Video has meticulously developed with significant R&D investment.

According to the initial settings and industry benchmarks, if the popularity value reaches 10,000, it will be considered a "major hit drama"!

Chen Mingyu's expression was strange, and his tone was full of doubt: "Xiao Chu, are you sure this popularity value system is calculated accurately? There are no bugs?"

"Did 'Day and Night' jump straight to 'breaking 10,000 views' right off the bat? Isn't that speed a bit too exaggerated?"

Chu Jingzhao's expression turned serious, his face radiating confidence built from data and logic:

"Dear leaders, please trust the T-Heat index system! Its algorithm model has undergone countless verifications and stress tests."

I can confidently guarantee that "Day and Night" will be a massive hit! The data doesn't lie!

“This…” The platform’s senior executives exchanged glances again, their eyes still filled with skepticism and caution.

After all, this relates to subsequent resource investment and market strategy adjustments.

Seeing that everyone still had doubts, Chu Jingzhao opened the PPT slide and brought up more detailed backend data:

Even if we temporarily disregard the popularity index system and only look at a few core data points:

Among the currently airing dramas, "Day and Night" has climbed to second place in total online viewership.

Second only to the family-friendly drama "Happy Everyday" which premiered on iQiyi yesterday. But!

He deliberately emphasized his words to attract everyone's attention, "That's not the key point! The most crucial data is here!"

The laser pointer pointed to a steeply rising curve: "The average viewing time of 'Day and Night' reached 88% of the full episode length!"

This result is extremely impressive, far exceeding the industry average of 45%!

This means that viewers who click on this show are deeply engrossed in the plot, with almost no fast-forwarding or skipping! User immersion and engagement are extremely high!

Then, pointing to another set of rapidly rising data: "In addition, the 'effective interaction rate' data, which is captured based on behaviors such as bullet comments, comments, likes, and shares, is also growing exponentially!"

This shows that the series has sparked a strong desire for discussion and sharing among viewers!

"88% of the main feature's runtime?!" Zhou Juan's tightly furrowed brows instantly relaxed, and a look of surprise flashed across her face.

As a seasoned industry professional, she was all too aware of the value of this data; it was a level of user engagement that only top-tier American TV series could achieve!

Without further hesitation, she made a decisive move: "Increase the traffic! Immediately increase the traffic investment! Activate all marketing budgets! Focus on Weibo and Mtime!"

As soon as it gets light, I'll call CEO Liu of Weibo and make sure "Day and Night" gets at least three spots on the top trending topics list!

In addition, the Ministry of Commerce immediately took action, increasing communication with advertisers and showcasing the results of the popularity index system!

Donghai Airport, tarmac.

In the hot summer breeze, Liu Shishi held Song Ci tightly, reluctant to part with her.

She pressed her cheek against her husband's firm chest, listening clearly to his steady heartbeat, a sound that always strangely soothed all the unease in her heart.

Song Ci wrapped one arm around Liu Shishi's waist and gently stroked her long hair with the other, his fingertips entwining the silky smooth ends of her hair.

"You're pregnant, you shouldn't overexert yourself." Song Ci lowered his head slightly, and his warm lips placed a precious kiss on her brow.

With heartfelt sincerity, she urged, "Take good care of yourself and the baby."

"Mmm!" Liu Shishi snuggled gently against him and murmured, "I know."

She raised her head, her clear eyes filled with affection and the tender glow of impending motherhood.

After a moment of tenderness, Song Ci gently patted Liu Shishi's back, slowly pushing her away slightly, then turned to look at his mother-in-law, who had been standing quietly to the side with a kind smile on her face:

"Mom, please take good care of Shishi and the child."

Mrs. Liu smiled and nodded, her gaze shifting between her daughter and son-in-law, full of relief: "Don't worry, I will take good care of them."

With his mother-in-law by his side, Song Ci felt much more at ease.

I took a deep breath, turned around, and stepped onto the gangway. As I approached the cabin door, I sensed something and suddenly turned back to look at it.

Liu Shishi remained standing, head tilted back, gazing at him. Their eyes met in mid-air, everything unspoken.

Song Ci waved his hand before resolutely walking into the cabin.

Inside the cabin, Liu Yuqing rested her chin on her hand and, through the porthole, clearly saw the tender farewell scene between her brother and sister-in-law.

Her words were tinged with envy and admiration: "Auntie, my brother and my senior sister have such a good relationship. They met when they were young, and their friendship is stronger than gold."

Beside her, Liu Xiaoxian nodded and softly agreed, "Childhood sweethearts are always different."

At this moment, Song Ci walked in, sat down opposite the two, and fastened her seatbelt as reminded by the flight attendant.

Perhaps because of a new concern in his heart, this brief separation filled him with a faint, lingering sorrow.

With the engines roaring, the plane began to taxi, its speed increasing until it finally soared into the azure sky.

On the ground, Liu Shishi kept looking up until the silver plane completely disappeared into the blue sky.

Subconsciously stroking her flat stomach, she murmured to herself, "Baby, come home to find Daddy in a few days."

Liu's mother stepped forward and took her daughter's arm: "Shishi, let's go. It's too hot outside, don't get sunburned."

"Okay, sure." Liu Shishi took one last look at the sky before snuggling up to her mother and leaving.

In the air, inside the cabin.

Seeing that her brother was not handling official business but gazing absently at the sea of ​​clouds outside the window, Liu Yuqing felt that this was a rare opportunity.

He immediately pulled a document from his bag and handed it to Song Ci:

"Brother, I've been thinking about that bike-sharing idea you mentioned for a few days and I've come up with a draft of an operational plan. Could you take a look at it for me?"

Song Ci snapped out of her thoughts, took the document, and raised an eyebrow in slight surprise, not expecting her to act so quickly.

A quick glance reveals that while the proposal is still immature, its framework is clear and its content is quite detailed.

They even considered the cost estimation for each bike and the initial deployment strategy; their efficiency exceeded his expectations.

Liu Yuqing opened her eyes wide, her face full of anticipation: "Brother, do you think... it's feasible?"

Song Ci nodded slightly and handed the document back: "Good idea. Since you're so keen on it, let's build 10,000 vehicles and test the waters on the market first."

Confused, Liu Xiaoxian asked curiously, "What kind of riddle are you two siblings playing? What about shared bikes?"

Liu Yuqing pushed the documents over with a grin, her tone tinged with pride: "Auntie, my brother is going to support my business!"

Upon hearing that her niece wanted to start a business, Liu Xiaoxian was stunned. She took the documents and began to read them, feeling very curious about what kind of success she could achieve.

Looking at her cousin's excited face, Song Ci joked, "This bike-sharing project is like my dowry for Yuqing. Do it well, and the future is bright."

Liu Yuqing's pretty face flushed slightly, and she said coquettishly, "Brother! What are you saying? What are you talking about!"

Liu Xiaoxian was also amused. She looked at her pretty and charming niece for a few moments and said with a smile, "Yuqing is a young lady now. I wonder which boy will be lucky enough to marry her in the future."

The mother and son's playful banter made Liu Yuqing blush.

Knowing when to stop, Song Ci changed the subject: "Alright, let's get down to business. Actually, from a purely business perspective, it's very difficult for shared bikes to be profitable."

Liu Yuqing's blush hadn't faded yet when she heard this, and she was both surprised and astonished: "Ah? It's hard to make a profit? Then..."

Song Ci calmly said, "Once you've built up the scale, established a brand and gained market share, you can sell the company at its highest valuation, make a few hundred million, cash out, and leave."

"Earn hundreds of millions?!" Liu Yuqing was a little dizzy from this number, both surprised and delighted, but then doubts arose in her heart.

"Brother, if we can't make a profit, who are we going to sell this to? Who's going to be the one to take over?"

Song Ci straightened his expression and began to analyze the business logic behind it for his sister: "You need to look at it outside the framework of traditional business."

The ultimate fate of bike-sharing is to be integrated into the ecosystem of internet giants!

For companies like Tenda and Alibaba, the fact that a project cannot directly generate profit does not mean it has no value.

His gaze was sharp as he explained eloquently: "I won't go into detail about high-frequency payment scenarios. What's more important is the data!"

The movement trajectory data generated by shared bicycles is unprecedented, and it can clearly depict the tidal flow of urban populations, popular business districts, and community vitality.

This real, massive amount of offline behavioral data is of immeasurable value to Tenda in optimizing its advertising system, as well as to the government in planning smart cities and optimizing public transportation layouts.

He had his own reasons.

The bike-sharing industry may be in disarray after the capital rush ends, but in the process, it has become a core part of Tenda's acquisition of offline data and the development of its O2O ecosystem.

Liu Xiaoxian quickly browsed through the materials and got a general understanding of the project.

As an elder, she was more considerate and said with concern, "Yuqing is still young and inexperienced, so it's New Year's Day."

I've looked at this proposal, and many details seem a bit rough. Could you help her refine it?

Liu Yuqing pleaded sweetly, "Brother, please enlighten me."

Song Ci chuckled: "That's natural. If you're going to do it, you should do it as well as possible. Let me add a few points, and you can take notes."

Liu Yuqing deftly pulled a pen from her bag, opened the blank page of the proposal, and waited earnestly for her brother to speak.

After a brief pause, Song Ci began to speak clearly and logically: "First, I've already chosen the locations for the first batch of vehicles."

The area surrounding Tsinghua University, Peking University, and Beihang University, as well as Tenda, JD.com, and Xiaomi companies, and Wanda Plaza.

"These places have a large young population, are highly receptive to new things, and have a strong demand for short-distance commuting, making them ideal launch sites."

You'll have to figure out what happens at Tsinghua University yourself.

In other areas, I'll put in a good word for you to ensure that the property security guards won't obstruct the vehicle deployment and parking.

"Thank you, brother!" Liu Yuqing was quick-witted and intelligent; how could she not understand the deeper meaning behind the selection of these places in Song Ci?

This was practically paving the way for her, the initial and most difficult path, step by step.

The beginning is always the hardest. As long as the first batch of vehicles can be successfully deployed in these high-quality areas, the problem of cold start can be solved.

As the little red bike spread, naturally more and more people were willing to try this new thing.

"Secondly, it's about user experience and operational details," Song Ci continued. "The unlocking success rate is the lifeline; we must strive to achieve over 99%!"

If a user gets stuck due to a failed unlocking attempt on their first try, they may lose that user account permanently.

Significant investment must be made in both hardware and software communication to ensure stability.

"The car body design should be eye-catching. Choose a bright and vibrant color so that people can see it at a glance from a long distance."

"The offline operations team needs to keep up, and we should prepare according to the standard of one full-time operations staff for every 400 vehicles."

Their job is to promptly dispatch vehicles, handle breakdowns, and reposition haphazardly parked cars.

Song Ci spoke eloquently, offering detailed instructions on everything from technology to operations.

As Liu Yuqing rapidly took notes, she nodded repeatedly. Upon hearing this, she quickly added her own thoughts:

"Bro, I want the bike to be red! Let's call it Red Bike, or just Little Red Bike, it's easy to remember and eye-catching!"

"Red is good, it's passionate and energetic, and it's also highly recognizable." Song Ci nodded in agreement.

"The above are the points to note at the operational execution level. In addition, Tenda Technology will provide you with two key support measures."

Liu Yuqing's eyes lit up instantly.

"First, the Little Red Bike can be integrated into the WeChat ecosystem. Users can access it directly through WeChat official accounts."

The "scan" function allows for direct unlocking and payment without the need to download a separate app.

Of course, the use of this interface and traffic promotion will incur fees according to market rules.

"Oh! That's wonderful! Paying is the right thing to do!" Liu Yuqing's face lit up with joy. She knew all too well what this meant.

With the support of WeChat, a super portal with hundreds of millions of users, the initial user acquisition and ease of use of Xiaohongche (Little Red Car) was many times better than promoting a standalone app from scratch.

Some resources cannot be bought with money alone.

Song Ci offered another significant piece of support: "One real pain point in the operation of shared bicycles is the difficulty in finding a bike."

When users ride their bikes into urban canyons filled with buildings and where GPS signals are easily interfered with, it becomes very difficult for both maintenance personnel and other users to accurately locate the vehicles.

Liu Yuqing nodded thoughtfully; this was indeed a problem that would often be encountered in practice.

"Tengda's map technology can achieve sub-meter level high-precision positioning. I will open up Gaode Map to Xiaohongche, which can help you solve this problem."

"Long live the elder brother!" Liu Yuqing cheered.

My heart feels warm and cozy, like I'm being steadily supported by a strong backing. It feels so good to have a reliable and supportive older brother.

"Other details can be adjusted and handled as they arise during actual operation."

Song Ci concluded by instructing, "This summer, first register the company, build the team, and then contact the manufacturer to produce the first batch of cars according to the standards."

"Understood! I guarantee I will complete the mission!" Liu Yuqing straightened her back, her face beaming with a bright smile that was a mixture of ambition and gratitude.

(End of this chapter)