Seeing the intense fight scenes, thrilling car races, and explosive gun battles, male viewers who love action movies were all on the edge of their seats.

The date March 24th was firmly etched in their minds.

These were just ordinary viewers, but filmmakers in the industry felt as if their eyes had been opened and a new world had been opened to them.

How could a trailer get featured at the Super Bowl?

Damn it, how come we didn't think of that?

Who came up with this idea?

They made inquiries within the industry and learned that it was the idea of ​​the mockumentary creator, producer of the "Saw" series, and producer and lead actor of "Fast & Furious."

They felt a mixture of admiration, envy, and jealousy towards this.

Just as Cao Kun and Sivis predicted, this move by "Fast & Furious" not only gave the movie a huge amount of exposure.

It also sparked heated discussions and reactions online and within the industry.

The publicity effect was far better than they had anticipated, many times better.

Immediately, many film companies are already preparing to release trailers during next year's Super Bowl.

The Super Bowl also took the opportunity to raise its television broadcast fees for next year.

In his previous mental tribulations, Cao Kun tasted the benefits of being the protagonist.

He began to turn his attention to other films.

"Supporting roles won't do; it has to be the lead role."

"Only the protagonist has a complete life, which makes the anchor more stable."

"Moreover, the more complex and complete the protagonist, the better the effect."

Cao Kun pondered these characteristics, took out a pen, and began writing down movie titles on a piece of paper.

The most satisfying kind of protagonist is actually an art film.

But he doesn't make money with this type of product.

"Actually, it doesn't necessarily have to be the main character. As long as the setting is interesting enough, a supporting character is also acceptable."

"However, ordinary supporting roles cannot meet my requirements."

"There are also some movies that, even if you can't play the lead role, you can still buy them and develop them."

Cao Kun skipped over art films and listed several movies instead.

There are some original films and some adaptations.

Among them is the famous Harry Potter series.

Cao Kun certainly didn't intend to play the lead role in this series. The main characters were all a bunch of kids, so what would he be playing? Snape? Or Voldemort?

His idea was to buy the copyright and develop it.

After all, this is one of the highest-grossing film series in the world.

"It seems that Universal has acquired the rights to this series, which is a bit troublesome."

"Let's make a call and ask."

Cao Kun took out his phone and called his lawyer, Mia, asking her to inquire whether the copyright for "Harry Potter" had been sold.

Mia retorted irritably, "Damn it, I'm your lawyer, not your assistant."

Cao Kun: "You could earn $5,000 a month, which is considered a high salary for an assistant."

Beep...beep...

Mia was so angry that she hung up the phone immediately.

"If you don't want to do it, then don't do it. Why hang up the phone?"

Cao Kun then pulled out his agent Crowley's phone number and made the same request.

In this regard, Crowley was much more knowledgeable than Mia, saying, "No need to ask, I know the novel 'Harry Potter'."

The author signed a copyright agreement with Warner Bros. first, and then Warner Bros. acted as a promoter to push the novel onto the bestseller list.

The goal is to make the book a hit, attract a large number of readers, and build up an audience base for future film adaptations.

This is something that most production companies are doing.

At most, you can participate in the investment of this movie; buying the copyright is out of the question.

Don't tell me you can't compete with Warner; even if you had the ability, it's too late.

Cao Kun felt quite regretful, regretting that he hadn't gotten involved in the matter sooner.

The main reason is that his financial situation didn't allow it before.

At the same time, there are too many things to do, one after another, and many things are overlooked.

However, Cao Kun disagreed with Crowley's assertion that it was too late.

Cao Kun: "Where is this film at now?"

Crowley: "I need to find out."

Cao Kun: "Give me the results as soon as possible."

Crowley ignored Cao Kun's tone and, after hanging up the phone, immediately began using his connections to inquire about the matter.

Soon, Cao Kun received her reply: "The Harry Potter movie project was just approved at an internal Warner Bros. meeting and is still in the team building stage."

Cao Kun smiled, "There's still a chance."

“I understand,” Cao Kun said. “You don’t need to worry about that for now. Help me contact the author of the novel ‘The Bourne Identity’. I want to buy the film rights to the series.”

"The Bourne Identity?" Crowley asked, puzzled. "Is there such a novel?"

Cao Kun then realized that this was the domestic translation; the original name was not this.

He repeated, "It's 'The Bourne Identity'."

"Are you sure?" Crowley said, "This novel was adapted into a TV series in the 80s, and it wasn't very well received."

Cao Kun: "What I want is a bad response, so he won't ask for an exorbitant price."

Crowley: "You're a weirdo."

Cao Kun: "You talk too much nonsense, just go already."

The acquisition of the film rights to "The Bourne Identity" went very smoothly.

As Crowley said, the television response was lukewarm, and the fact that no one has remade it over the years speaks volumes.

Cao Kun spent $500,000 to acquire the film's rights.

This price isn't cheap by today's standards.

But compared to the later benefits, it's just a drop in the ocean.

The acquisition of the rights to "The Bourne Identity" went smoothly. However, when Cao Kun proposed to buy the rights to "Harry Potter" from Warner Bros., they quoted an exorbitant price.

“One hundred million dollars,” Warner Bros.’ production director, McCaws, told Cao Kun over the phone.

Cao Kun had met McCos once before when dealing with the Samora incident; he was a very composed person.

Cao Kun fell silent upon hearing the price.

Warner Bros. is completely insincere, asking for $100 million right off the bat.

Admittedly, they invested a lot of effort in the early stages.

For example, purchasing the copyright and pushing "Harry Potter" onto the bestseller list required a lot of connections, effort, and costs.

But if you convert it to money, it's at most $5 million.

Now, they're asking for 100 million right off the bat, a 20-fold premium.

However, if Cao Kun were to buy it at this price, he would definitely not be at a loss.

As far as he knows, there were a total of 8 Harry Potter movies, and the box office revenue never fell below $700 million.

The highest-grossing final installment even reached over $1.3 billion.

The entire series grossed nearly $8 billion at the box office alone.

The subsequent household income, related products, and various licenses make it a business easily worth over $20 billion.

Even after deducting various taxes and commissions, the net profit should be around 10 billion.

Turning 100 million into 10 billion is a 100-fold return—a huge profit!

Of course, this doesn't even include the costs of various filming processes, etc.

But no matter what, even if the profit is cut in half again, it's still a huge profit.

However, this cycle was too long, lasting a total of 10 years.

Seeing that Cao Kun remained silent for a long time, McCos asked, "Master Cao Kun, are you still listening?"