Chapter 169 The 18-year-old King of QQ

In the normal mindset, what does an ordinary eighteen-year-old do every day?

Forget about finding something serious to do, it’s good enough if you don’t skip classes to surf the Internet in Internet cafes!

Now you tell me, the future e-commerce leader of our QQ underwear industry just turned 18 this year and has just started college?

Make it up! Keep making it up!

Putting aside other things, can an 18-year-old understand QQ underwear?

At 18, can she launch styles like the stepmother skirt, gray backless sweater, and black spider tights?

In this store, even the regular styles that everyone else is making have some small changes in details.

These small changes can obviously enhance the customer experience.

Don't tell me this doesn't require practice! This is obviously all experience gained from practice!

If he was only 18, then what kind of outrageous life did he lead during his puberty?!

At this moment, Cheng Zhu is still unaware that people in the circle have been talking about his age.

Ask yourself, if he had been working in e-commerce in his previous life and heard someone say that the number one in the QQ underwear category was an 18-year-old freshman, he probably wouldn't have believed it.

I can only say – college life is great.

The current QQ underwear industry is in a state of partial necrosis due to the crazy internal price war.

What Cheng Zhu did was the antonym of local necrosis - the whole body was alive.

He is a professional at doing this job.

"I didn't expect that I would be the number one in the category for a short period of time today. It's a few days earlier than I expected." Cheng Zhu was very satisfied with this.

"In this way, we may be able to secure the number one spot before the National Day holiday is over," he estimated.

At this moment, he was sitting in front of the computer, roughly estimating his future earnings.

"[Persisting in visiting] just needs to stay stable like now, and you can easily make seven figures a month."

"In 2014, the price war was at its peak, and everyone's profit margins were getting thinner and thinner."

"Some stores may have good sales, but who knows how much money they can make."

"How bad have some stores gotten? They are no longer making any money, and are only making the difference in delivery fees!"

"In such a harsh competitive environment, it is not easy to [persist in visiting] and carve out a path."

In summary.

"I'm so fucking awesome!"

From now on, please call me the king of QQ underwear e-commerce!

As [Persist in Visiting] topped the list on Taobao, Cheng Zhu would inevitably focus more on exporting.

As soon as he thought of this, he sent a WeChat message to Ye Zi.

"Are you asleep?" he asked.

Ye Zi no longer works in the nightlife industry. She has recently started to adjust her biological clock, striving to make it almost consistent with Cheng Zhu's.

"Not yet, I'm still editing the pictures." Ye Zi reported.

"What about the foreign model? When will that mixed-blood girl bring someone here for an interview?" Cheng Zhu asked.

"She said she's available anytime. She'll bring her girlfriend for the interview first. If we don't think it's possible, she'll contact her ex-girlfriend." Ye Zi's reply contained a lot of information.

Cheng Zhu: “.”

A lot of things flashed through his mind at once, but he didn't know where to start complaining.

"I'm free these two days, you can contact her." He finally said.

"Okay boss."

Finally, Ye Zi contacted the Chinese-French bisexual and set the time for tomorrow afternoon.

After arranging this matter, Cheng Zhu opened the group chat, which was the WeChat group of which Shen Minglang was the group leader.

There are only five people in this group, but four of them are second-generation rich people from Hangzhou, and they are all high-level second-generation rich people. Only Cheng Zhu is an ordinary person.

So, if you have resources, you should make use of them.

"I want to rent a store in a shopping mall to open a milk tea shop. I want it to be in the core area of ​​the mall. Does anyone know anyone here?" he asked in the group.

Yes, after careful consideration, Cheng Zhu finally decided to open his own store and build his own brand instead of becoming a super franchisee.

Admittedly, doing the latter is definitely easier than the former, and it can also bring out his advantages as a reborn person.

"I know exactly which milk tea brands will emerge in the next few years," Cheng Zhu thought.

But the problem is that it is not suitable for the current stage and not suitable for this year.

"The ones that will be popular next will mostly be high-end internet celebrity milk teas, such as Heytea."

"Most of these stores are directly operated stores at the beginning. They will not be open to franchising in the early stage, or even never be open to franchising."

"But for popular milk tea brands like Yi Dian Dian, I'm afraid all the super agents in Hangzhou have been taken over."

"If I want to be a super franchisee, I can definitely do that. In the current situation, if Yidiandian opens in some small cities, the business will definitely be extremely hot."

"In my memory, those Yi Dian Dian shops in Wucheng have only been open for a few years. They are the kings and dominate the milk tea industry in Wucheng. Every shop has a long queue and they are making a lot of money."

"But the problem is that I don't have the time to open a milk tea shop in a city other than Hangzhou."

Creating his own brand is Cheng Zhu’s best choice at the moment.

The reason why he asked them in the group if they had any connections was because not everyone can create a high-end milk tea brand.

Let’s take Wucheng as an example again. Wucheng is different from Hangzhou. Although it is very rich relying on the small commodity city, it is only a county-level city after all.

During the years when Cheng Zhu started his business in Wucheng, he saw others imitating Heytea's model and opening milk tea shops, mainly selling fruit tea.

As soon as the store opened, people were queuing up like crazy. It took at least half an hour to buy a cup of fruit tea.

With this model, it was indeed lively for a few days at the beginning, and the brand became popular in Wucheng, but not long after, it became quiet.

I have mentioned this before when opening a claw machine store: the approach to opening an online celebrity store in a small city may not be the same as that in a big city.

A high-end internet-famous milk tea like this must start in big cities and then slowly expand to smaller cities.

For your first store, location is especially important!

It is best to open a store in a high-end shopping mall, and try to occupy a core location!

This is a very important step in the early stages, very, very important.

Anyone with a bit of business acumen should be able to figure out the logic here.

But, here comes the problem.

"I can't afford a place like this in the core area of ​​a shopping mall." Cheng Zhu was very clear about this.

Do you really think that if you cooperate with a high-end shopping mall, you can just pay the rent?

It doesn’t mean that you can move in just because you can afford the rent.

The core location represents the grade and appearance of the shopping mall.

Core locations are mostly reserved for big brands, and ordinary people simply cannot get such locations.

"When the person in charge of investment promotion asks me what my project is, I'll tell him I'm running a milk tea shop, then forget it. With the stereotypes people have about milk tea shops these days, there's no way we can get a deal!"

"The other party will definitely ask you to find a store at the school gate." Cheng Zhu thought.

"Therefore, like those well-known high-end internet celebrity milk teas in the past, they were able to open in shopping malls in big cities from the beginning. This already means that there are giants supporting them! There is capital behind them!"

“The vast majority of them have already received support [from the venture capital community] at this stage.”

But this is contrary to Cheng Zhu's current thinking.

Therefore, he needs to do something that has a long history and is an ancient tradition - using the back door.

"Finding connections and using backdoors is my way out, and my way to do business!"

In the WeChat group, Shen Minglang is always the most active one. He is probably the only one who doesn’t turn on the [Do Not Disturb Messages] function.

"Cousin, what new project are you going to do? Are you planning to open a branch of "Youlaiwan" in the mall?" He became curious first.

"Why open a branch? I'm planning to transfer the business next month." Everyone in the group is from the same family, so Cheng Zhu didn't hide his thoughts.

What's more, he guessed that when he used the excuse of financial loophole to transfer [Youlaiwan], Shen Minglang might be the first one to come to him!

It’s better to be honest with him in advance.

"There are so many stupid and rich people in Hangzhou, I can't choose anyone other than Ning Bao's brother." Cheng Zhu thought.

"Ah? Why do you want to transfer it?" Shen Minglang was indeed getting interested.

"I'll find time to tell you about this in detail." Cheng Zhuhui.

In his opinion, his restaurant [Youlaiwan] is famous and has many girls. These two points alone are enough to make Shen Minglang spend money.

Jiang Wanzhou popped up in the group at this moment and mentioned the name of a shopping mall, saying that his father and a major shareholder of this shopping mall often played cards together.

This shopping mall is located in the university town and is part of the business district next to the school. It is not very high-end.

Of course, Cheng Zhu didn’t dare to think about the top business districts in Hangzhou.

He wanted the next level.

"Is there anything better?" he asked Jiang Wanzhou.

"That's all." Jiang Wanzhou shook his head.

Lin Lu was even more amazing. This straightforward girl called her parents directly. After confirming that there was no such relationship in her family, she said in the group: "No."

Cheng Zhu looked at the group chat and thought that his high-end milk tea business would die at the first step.

——The Milk Emperor died halfway through his business.

But who would have thought that Shen Qingning would chat with him privately.

"Is Starlight City okay?" she asked.

This surprised Cheng Zhu, because since Shen Minglang didn't mention it, he thought the Shen family didn't have this relationship either.

Otherwise, Shen Minglang would have said it the first time he was so enthusiastic.

Moreover, he and Jiang Wanzhou don't get along, so he will definitely pretend in front of him.

Mr. Jiang, when it comes to connections, resources, and relationships, you definitely can't compare to your dear cousin!

But now it seems that this is not the case.

"If it's Starlight City, then it's definitely possible." Cheng Zhu replied.

The shopping mall in Xingguang City is of a much higher standard than the one Jiang Wanzhou mentioned. It is considered a good business district in Hangzhou and is also close to MixC.

For Cheng Zhu, this is an excellent choice.

Of course, the entry threshold for a shopping mall is definitely high, and most people are definitely not eligible for a spot in a core catering area.

“Then wait a moment, I’ll ask my aunt at home tomorrow.” Shen Qingning said on WeChat.

Cheng Zhu keenly guessed that the aunt she was talking about was definitely not the nanny at home, but should be her and Shen Minglang's stepmother.

The stepmother who is only two years older than Shen Minglang.

I guess that's the case, so she chose not to say it in the group.

Speaking of which, the last time Cheng Zhu and Shen Qingning spent a confusing night, it was also because the relationship between Shen Minglang and this stepmother was very tense, and the eldest son Shen started to lose his temper again, which led to the subsequent chain reaction.

"So, the key person unlocked by [Mission: Open a Milk Tea Shop] is her?" Cheng Zhu thought.

(ps: Second update, please give me double the monthly votes!)

(End of this chapter)