Chapter 411 [Stranger] [Pomelo Tea]

[Momo] This is the co-branded party that Cheng Zhu contacted first.

According to the initial strategy, his first joint venture was for hype and to make it bigger!

For him, there are two uses of co-branding.

The first one is the joint model with Momo, which has gimmicks and explosive points.

The other is to precisely harvest fans and push sales up, such as the collaboration between the milk tea shops in the previous life and Genshin Impact, as well as Jay Chou’s digital collections.

Relatively speaking, the current grapefruit tea is definitely more suitable for the first model.

After all, the current stores are concentrated in several major cities in the country, and the national coverage is actually still very small.

The number of stores is limited, which means that the customer base that can be catered to is also limited.

The benefits of precisely harvesting fans are still quite small.

It would be better to further expand the brand's popularity and make it more influential!

"18 stores cover all first-tier cities and will open on the same day!"

“At the same time, we will also launch a fresh fruit milk tea with special fruits!”

"Plus, we have collaborated with the currently popular social platform [Momo]!"

"Xiao Xiao Yue Cha, I'm going to throw three bombs at once, can you afford this card?"

March 2015.

【Youcha】’s 18 new stores in Beijing, Shenzhen, Guangzhou, Shanghai and Hangzhou are officially open to the public.

Cheng Zhu specifically picked an auspicious day, but it seemed that the weather was not favorable.

Today, the weather in Guangzhou is very good, but it is cloudy in Shanghai and Beijing, and it is raining in Shenzhen and Hangzhou.

Among them, it was not just drizzling rain in Shenzhen, but heavy rain!

The weather has a huge impact on business.

Lin Lu got up early today. When he saw that it was drizzling in Hangzhou, he couldn't help but worry about the business of the new Hangzhou Youzu Tea store.

She lay on the bed, and the bulging part of her body seemed to spread out on both sides, with the elastic flesh being squeezed.

Xiaolu checked the weather in other cities on his phone and immediately sent a WeChat message to Cheng Zhu: "The weather in Hangzhou and Shenzhen is not very good today."

"Are you worried about my business?" Cheng Zhu replied.

"Will there be any impact?" Lin Lu was indeed a little worried.

"Of course there is an impact, and it's a big one!" Cheng Zhu replied.

The energetic girl's heart immediately rose: "Ah! What should I do?"

"There's nothing I can do. The bad weather has allowed me to enjoy another wave of internet popularity. Alas." Cheng Zhu typed with a smile.

Lin Lu looked at the text he sent and was slightly stunned, wondering if he had typed it wrong?

So, the great influence that this bad guy talked about was actually a good influence?

"Are you teasing me again?" Lin Lu typed angrily.

"Of course not." Cheng Zhu replied: "The worse the weather is, the more people will line up at the milk tea shop, which shows how good the business is."

He described the weather in Shenzhen and Hangzhou as "a timely rain!"

In Cheng Zhu's memory, when Heytea's Beijing store opened in the previous life, the weather was also terrible.

But so what?

This did not affect the long queues that formed in front of the store. Some people had to spend four hours to buy a cup of milk tea!

This situation is completely incomprehensible to some people.

But it doesn’t matter, existence is reasonable.

All I can say is that you are not Cheng Zhu’s current target customer group.

He didn't think that no one would come to queue in Shenzhen just because it was raining heavily.

You know, today is Saturday.

There are so many people in Shenzhen, and there are definitely many who are following trends and joining in the fun.

What's more, the worse the weather is, the more scalpers make, and many people who want to profit from it will also rush to line up.

This makes it even more suitable for hype, isn't it?

Next, let’s see what the scene will be like when the store officially opens to the public at 10 o’clock.

At this moment, in Century Plaza in Shenzhen, Chen Yue, fully made up, drove to the underground parking lot of the shopping mall early.

She couldn't sleep last night.

Just a few days ago, after receiving 100 million yuan in financing from Shenzhen Capital, her mentality really swelled greatly.

She was very excited during those days, and felt that she could show her talents in a big way, and she could even go head-to-head with Youcha this year!

But after the excitement cooled down, when facing the scene of the upcoming opening of the Youcha Century store, she still inexplicably felt a sense of panic in her heart.

I obviously have a lot of money in my hands, my family is also wealthy, and Shenzhen Capital is backing me, but why do I still feel a lack of confidence?

The reason is very simple. The reason why she opened Yuecha was because she was deeply shocked by the pomelo tea after a trip to Hangzhou.

You naughty sister, don’t deny it. Before you opened the shop, you were actually a fan of Yuzucha at heart, right?

If she didn't approve of Yuzu tea, how could she possibly imitate Yuzu tea?

This made Chen Yue toss and turn in bed last night and couldn't sleep. Even after taking a melatonin pill, she still didn't feel sleepy.

Later, this temporarily single woman who had studied abroad simply took out a small toy from the drawer, and after having a great time, she fell into a light sleep.

What’s interesting is that she was using the newly purchased [Insist on Visiting] headphone model.

Chen Yue didn't fall asleep until around three in the morning and woke up before eight in the morning.

After waking up, she started to put on makeup.

In her opinion, she must appear in front of her employees with exquisite makeup and radiant appearance today, so as to stabilize their morale!

What if I look haggard today?

Therefore, she specially put on the coolest makeup today to do the most sneaky thing.

"I'm really curious about the new product that Youcha launched today." This is what Chen Yue was thinking.

She took the elevator from the underground parking lot to the first floor, and instead of going to her own store first, she went straight to Yuzu Tea, which was not yet open.

As a result, she saw from a distance that there were already people queuing at the door!

"This store hasn't even opened yet, and you're already waiting in line?"

You know what, they are arranged in a very orderly manner.

On the way to the mall, she looked at the heavy rain. Although she was in a good mood, she felt that this would definitely affect the first day's business of pomelo tea!

Of course, the business of my own store will definitely get worse.

But it doesn't matter.

What other people want is a good start, but I don’t need that.

But she never expected that so many people had gathered.

"It's just a cup of milk tea, are you crazy?" As the founder of a milk tea brand, she had such a hypocritical thought in her mind.

Chen Yue began to forcibly shift her focus.

"What kind of fruit would he have to make fruit tea?"

"What kind of tea base will be used?"

"What ingredients will be added to it? It should be cheese tea, right?"

Chen Yue ignored the queue and walked directly to the front of the line, ready to look into the closed door of the store to see if she could find any details.

As a result, a middle-aged scalper behind her thought the girl was trying to cut in line and said, "Hey hey hey! Line up behind me!"

Chen Yue: “.”

Which eye of yours saw me queuing up to buy pomelo tea?

I was out of my mind to come and boost sales for my rival on the first day of his opening.

If my identity as the boss lady of Yuecha is discovered, will I still be able to stay in the milk tea industry?

Chen Yue was too lazy to pay attention to this middle-aged, slouchy man. She put her cheek close to the glass door and looked at the production room from the side.

As a result, she actually discovered some clues!

"Cherries? The clerk just took out cherries?" Chen Yue was surprised.

She never imagined that the new product that Yuzu Tea is about to launch will use cherries as fresh fruit!

You know, cherries are one of the luxury goods in the fruit world.

Its high price led to the emergence of a term on the Internet to describe affluence, which is: achieving cherry freedom.

For some ordinary people, cherries are a fruit that they are reluctant to eat on weekdays.

And its expensiveness actually highlights its specialness!

That’s right, when Cheng Zhu first opened the new store, the first product he launched was cherry milk tea!

Special fruits come with their own gimmicks and topics.

And it will also become a co-branded product of Youcha and Momo during the co-branded period.

In his previous life, Cheng Zhu knew that many milk tea shops had their own cherry series, and some of them sold very well.

What impressed him most was Nayuki’s domineering cherries.

Nayuki has many milk teas whose names start with "霸气", which can be regarded as a "霸气" series.

Cheng Zhuze named his milk tea "Badao Cherry".

Just listening to the name, doesn’t it give you the feeling that there are a lot of pills placed in the cup?

The most important thing is that this milk tea really brought its own traffic when it first came out.

He himself thought it was an excellent choice.

At this moment, Chen Yue had indeed gotten the answer, but she also had many new questions.

"What kind of tea goes best with cherries?"

"How many cherries does he use in one cup?"

"What will this milk tea taste like? There are a lot of things like strawberry and grape flavors on the market, but there aren't many cherry flavors!"

"And the most important point is - how much does he sell a cup for!"

Chen Yue instinctively looked back at the queue and felt the urge to join the queue.

"No, no, I've appeared in the news about financing. I don't want anyone to recognize me. I'll go get someone to buy it." Chen Yue still has a lot of "idol baggage".

For some reason, Chen Yue began to feel more and more nervous.

Just then, the time was exactly 10 o'clock.

Yuzu Tea officially opened for business, and the big screen in the store, which had been closed, lit up and began playing an advertisement for the domineering cherries.

"Bossy Cherry?"

"What a bold name!" Chen Yue thought.

"36 a cup, the price is really quite high."

However, she soon noticed another point.

It actually said on the screen: Yuzucha×Momo.

During the joint period, the promotion will be carried out in the form of this joint model. During this period, the cups and paper bags of the Overlord Cherry will use the joint special models.

Chen Yue was completely stunned on the spot.

"Momo?"

“Why is there Momo?”

“How did he manage to cooperate with Momo?”

It wasn't until someone spoke up that she came back to her senses.

"Beauty, don't block the door!" someone said dissatisfiedly.

Finally, Chen Yue, who had put on the coolest makeup, walked towards her Yuecha in a daze.

She will send a clerk to find a scalper to buy the cherries later.

Along the way, she couldn't understand why he could cooperate with Momo.

"Jointly named?" She chewed on the word carefully.

For a moment, she didn't know whether it was just Youcha taking advantage of Momo's popularity, or whether Momo would also cooperate with the promotion?

Ultimately, the mainstream group targeted by Internet celebrity milk tea is young people.

The overlap between this and the social platform Momo is simply too high!

In other words, from a certain perspective, people who use Momo must have a higher ability to accept new things.

After all, this is not something for conservative people to play with!

"Why should Momo cooperate with him?" Chen Yue's face was extremely gloomy.

“They were already listed on NASDAQ in December last year!”

What Chen Yue is most worried about now is that Momo will also promote Youcha!

If they really join forces instead of just Yuzucha trying to get attention unilaterally, then the situation will be the worst.

In this way, Chen Yue walked all the way to the door of her shop.

There were also many customers outside the Yuecha shop.

But these people were almost all hired by Chen Yue specially!

Yes, she also made some arrangements for the opening of Yuzu Tea.

At this time, she counted and found that there were not many real guests.

I could have blamed the weather, but there were so many people at Yuzucha that I didn’t know what reason to find to comfort myself.

There is no comparison, no comparison at all!

The most disgusting thing is that I have hired so many people to help me, but the number of people queuing up is less than half of that of Youcha. Don’t you think it’s infuriating?

Just when Chen Yue was losing consciousness again, a flash of light woke her up.

She saw someone holding a camera and taking pictures professionally in front of the store.

After taking the photo, the man ran away and headed towards Yuzucha.

"It can't be the media." Chen Yue's heart sank.

On the other hand, something that made Chen Yue feel completely chilled to the bone finally happened.

On the morning of the day when the 18 stores officially opened, Momo began to cooperate in the joint promotion.

Since it is spring now, the slogan is:

"Flowers are blooming on the roadside, fate has come to you."

As a social platform mainly targeting young users, Momo is willing to collaborate with Youcha, which has strong internet celebrity attributes.

To be precise, in the environment of 2015, this kind of joint operation is still relatively rare.

Momo also finds this very fresh and regards it as an experiment.

Of course, this is also because Momo, a social platform, is itself quite special.

It is indeed a real online platform, but what makes it truly attractive is actually its offline attributes?

Many people play this thing, do they really do it for making friends online and meeting strangers?

Bah! I'm too embarrassed to expose you!

Its offline nature has always been one of Momo’s advantages.

Although Momo has always been controversial, many people say that the girls on the platform are all fake.

But looking at real life, there are indeed many people who really have a lot of fun with it!

Especially during the 2015-2016 period!

For those who really know how to play it, it is like adding wings to a tiger!

In some ways, Momo of this era is really sweeping everything.

Since one of the gimmicks of this online platform is its offline attributes, then collaborating with physical products such as milk tea should still be effective.

What's more, milk tea is actually related to "socializing".

Isn't it normal for a man and a woman to go out on a date together, each holding a cup of milk tea?

Of course, Cheng Zhu initially set his sights on Momo because the brand was actually willing to try new things and was not pedantic.

In 2013, Momo cooperated with Strawberry Music Festival.

In 2014, we collaborated with Strawberry Music Festival again.

What’s even more coincidental is that now is the right time!

Cheng Zhu remembers very clearly that Momo was the gift mall that was launched when he was a freshman in college.

Friends can give each other physical gifts such as flowers and cosmetics.

This is actually the platform's attempt to enter the e-commerce field.

To be precise, this function was actually launched at the end of January this year.

In other words, Momo has just started to offer offline gifts, and hopes to create more gimmicks and more popularity to develop the gift mall.

So, it’s okay to give flowers and cosmetics as gifts, but why not give milk tea as gifts?

If you feel sleepy, I will give you a pillow. Isn’t that great?

Cheng Zhu: "Ordinary milk tea is really not interesting, it's only ten yuan a cup. But our Internet celebrity milk tea is more than 30 yuan, are you sure you don't want to try it?"

We have our own explosive points. If we join forces, isn’t it worthy of being on the hot search on Weibo?

What’s more, our pomelo tea is a favorite in WeChat Moments. A large number of female customers will post photos on WeChat Moments after buying it!

This unprecedented cherry milk tea is really worth showing off.

Moreover, although this is just a cup of milk tea, people have to wait in line for several hours, as it comes with additional attributes!

In order to successfully convince Momo to reach a cooperation, Cheng Zhu also opened a "back door" for Momo's [Gift Mall].

In any city where there is a pomelo tea store, there will be 99 cups of Momo special edition every day.

You don’t need to queue up offline for these milk teas, we will send people to deliver them ourselves.

Of course, the prerequisite is that you can grab it online!

Isn’t the much-loved hunger marketing here?

Cheng Zhu firmly believed that there were so many men with "bad intentions" in the world that there would definitely be a large number of them waiting to grab the milk tea.

"You know, these days, awesome people can even play poker with their sisters over a meal of spicy hot pot. If I give you a cup of internet-famous milk tea and you can't handle it, that's your own problem!" Cheng Zhu thought.

If nothing unexpected happens, these 99 cups of milk tea will definitely be snapped up in the [Gift Mall], creating a grand occasion!

This novel joint model can be said to be exactly what Momo wants in many aspects!

For Cheng Zhu, now that the 99 cups of milk tea event has been launched, Momo will definitely promote the event within the platform.

Then there will be traffic, right?

The purpose of a collaboration is to achieve a win-win situation!

Yuzucha: Happy cooperation!

Momo: Happy cooperation!

Colleague: Damn it!

Today is destined to be a restless day.

During the entire Chinese New Year period, Cheng Zhu did not make any big moves in the milk tea industry.

Well, now is the time to start stirring things up!

(ps: Asking for monthly tickets at the end of the month!

In addition, Qidian’s Android version has launched a Qidian Coin recharge activity, which is quite cost-effective. Everyone remember to pay attention to it and stock up some coins.

Also, the operation team asked me to say that now a big guy has taken the initiative to organize an alliance leader event for us. If you want to donate money, please be sure to contact [Pork Belly] in the reader group first, and Rourou will tell you the process.

(End of this chapter)