Chapter 412 The King of Marketing

Online, Momo and Youcha started to attack together.

Some routine publicity work must be followed up today.

In addition, Cheng Zhu had already developed a series of marketing plans, all of which were a combination of punches.

In fact, the relevant person in charge of Momo is also closely monitoring the effect of this event.

The reason is very simple, that is, Momo just listed on the Nasdaq at the end of last year. Then at the beginning of 2015, it began to get involved in the e-commerce field and set up a [gift mall].

This thing is well made and has a big fanfare, so shouldn’t the stock price soar?

Nowadays, they attach great importance to the [Gift Mall]

Moreover, in March, Momo will release its financial report and announce its total revenue for the fourth quarter.

In addition, there are many important data to be released.

For Yuzu tea, providing 99 cups of milk tea through special channels in each city is really nothing.

How much does this little milk tea cost?

But that's not what they're after.

What I like is the creativity of Yuzucha and its online influence!

For Momo, this cooperation is also a new attempt to open up new ideas.

What's more, for the relevant person in charge of Momo, a sentence said by the young boss of Youcha when discussing cooperation really touched him.

Cheng Zhu said: "Isn't Momo's current gift mall, whether it's flowers or beauty products, too conventional?"

As the owner of an internet-famous milk tea shop where customers have to queue for hours, he is indeed qualified to say such things, and his products are indeed special.

Therefore, Chen Yue prayed in her heart that this time it was just Youcha taking advantage of Momo's popularity, but the actual situation was worse than she imagined.

Not only did they put up a promotional banner, but the product department also created an extremely beautiful link.

At 2:00 p.m., in every city with a Youcha store, 99 cups of Cherry Blossoms will be on sale for Momo users to grab.

Cheng Zhu and Momo had a meeting to discuss that after grabbing these milk teas, there would be coupons for free.

You have to give it away before the recipient can redeem it.

Are you kidding! The dog-licking economy is at its peak in recent years, so take advantage of it!

What's more, among the men and women who make friends on Momo, those with impure intentions account for a relatively large proportion.

Many times, this platform can show the secret competition between men and women, competing with each other's depth of skills.

Everyone knows that you have evil intentions.

Momo itself is also well aware that it is now a mainstream sports app, with all the online users being running experts.

Cheng Zhu felt that drinks were still necessary at a time like this, right?

"It's milk tea, inserted and sucked."

“It fits the theme perfectly.”

In fact, the "first cup of milk tea in autumn" that was popular in the previous life is not a serious joke.

——"Autumn Tea".

At this moment on the Momo platform, the content about pomelo tea has indeed attracted the attention of many users.

"Shit, I was planning to line up tonight!"

"Sure, sure. Let's go grab some later! I just happened to be asking my sister out today."

"Speechless, there are only stores in these cities."

"Delivery included? This is a great promotion!"

"36 a cup, you're robbing me, right?"

"Cherry milk tea? It's interesting. It saves me from queuing. It's pretty good."

"Today is the first day of the store opening. I sent a cup to the girl directly through a special channel. It's a very nice little gift."

"I feel that the price-performance ratio is very high. If you only regard it as milk tea, then it is definitely expensive, but the effect of spending 36 yuan is definitely better than 136 yuan!"

"Is each person limited to one cup? Sure, sure, I like this activity. I'd like you to share the milk tea I got. Is that okay?"

A large number of Internet sluts have begun to stir, they are coming here following the smell!

Before two o'clock in the afternoon, the relevant person in charge of Momo was already keeping an eye on the data.

They knew very well that these domineering cherries would definitely be sold out.

The key is how many people will compete for it?

Also, can this collaboration make it to the top of Weibo’s trending searches?

Will the follow-up be able to bring considerable popularity, topicality, and traffic to both parties?

"It's a good opportunity for us to take a closer look at whether this popular online milk tea is just a facade and a mere name!"

University of Science and Technology, Dormitory 309.

The dormitory head Dong Dong was sitting on a chair, holding his mobile phone, and was about to open Momo.

This bastard just started using Momo last month, and he had a date with a girl last week.

It’s a pity that the girl was just a photo fraud and in reality she is a little tank.

If she loses 30 pounds, she might become a pretty beauty, just like in the photo.

If you personally invite yourself to a meal, you have to finish it even if you have to cry.

After dinner, the girl took the initiative to say that she wanted to watch a movie, so Dong Dong ran away.

But after returning to the dormitory, Mr. Dong still chose to talk nonsense: "The girl is actually not bad looking, and she is the type that is worth looking at, but it's a pity that she is not my type."

"She liked me right away and refused to let me go. She even offered to treat me to a movie."

"Oh! If you want to blame someone, blame me for being too picky about women!"

"Follow Brother Zhu!"

Squad leader Liu Feng wasn't listening seriously at all, and the cold and fat old Zheng Qingfeng just smiled and said nothing.

During this period of time, they watched Dong'er browsing Momo every day.

You know what, there are really a lot of girls in the university town!

Dong Dong also came across a few schoolmates, but he has learned his lesson and simply ignores them and doesn't touch the grass in his own backyard.

At this moment, he started to show off in the dormitory again.

"I won't have dinner with you today." He started with a tactical preface.

"I don't have time to eat together today. I have an appointment with Tingting." Liu Feng said this directly.

Zheng Qingfeng also said: "Guan Jiayue and I will eat."

Lao Zheng and Guan Jiayue are now in the stage of semi-confirmed relationship.

The reason why it is called a semi-confirmed relationship is because the woman used some rhetoric and routines, and the two are now in a stage where the relationship is not open to the public.

Dong Dong thought to himself: “Fuck!”

My roommate is in a sweet relationship, which is more painful than killing him.

Fortunately, fortunately I have Momo!

You guys who are in serious relationships, how can you be as awesome as someone like me who just goes out on a date?

You guys never dated, right? Haha!

I haven't done that either, but I'm sure I can do it tonight!

Mr. Dong cleared his throat and started to pretend: "Today I want to date a girl from Momo. She is studying at the media school next door. She is a year older than us. She has very long legs and is 1.7 meters tall."

"Of course, I'm not such a superficial person. I just think she has a nice voice!"

Liu Feng was delighted when he heard this: "If I like the sound, then I'm not superficial?"

"Okay, okay, okay, I just like her legs, I admit it, okay?" The dormitory head gave up.

This kid even brought up a sentence that Cheng Zhu casually said: "Brother Zhu said: Look at your legs in the New Year, everything will go smoothly."

"No, they are doing business. What do you want to be smooth sailing for? Your studies?" Liu Feng asked.

"Chuan'er, don't treat the owner of the QQ unmanned convenience store as someone other than your own boss!" Dong Dong was furious.

He has already paid the franchise fee to [Insist on Visiting] and has already rented a house.

A freshman paid to join the franchise and opened a store directly in Hangzhou. In fact, it is quite impressive in the school, and he can be considered a boss of some kind.

It’s a pity that there is a monster in dormitory 309!

"Okay, okay, Mr. Dong, I was wrong!" Liu Feng was tactful enough not to delve deeper into the topic, so as to avoid Dong'er getting angry and embarrassed.

Since they were talking about Cheng Zhu and he was not in the dormitory now, Dong Dong felt a little swelled up.

"Have you guys asked Brother Zhu out before? Has he ever had this kind of experience?"

Dong Dong really felt that he had a very good chat with the sophomore girl from the media school next door this time. She even kept sending him photos of her legs. It would definitely work out tonight!

"You better not go back to the dormitory tonight." Liu Feng replied.

He and Tingting had already had their first difficult experience of not being able to find the front door, so he did not return to the dormitory that night and thought he was now on a level higher than Dongdong.

My buddy is a man, and you are still a child.

Upon hearing this, Dong Dong secretly made up his mind: No matter what, he must get a room in the hotel today!

——Even if I live alone!

At this moment, since Cheng Zhu was not there, Mr. Dong once again transformed himself into an "old hand" with rich experience in picking up girls. In front of his two roommates, he opened WeChat and taught them a way to make appointments for running errands that even Brother Zhu might not have known before!

“Momo has just opened a gift mall.”

"Last time, I gave the girl a bouquet of flowers first."

"This way, when she goes out, she will be very happy to come out with me."

"Do you think I should give you 11 roses this time, or a single everlasting flower?" he said as he opened Momo's gift mall.

But soon, the three naughty dogs in dormitory 309 were all dumbfounded.

"Flowers are blooming on the road, fate brings you grapefruit - [Momo] x [Yuzucha]?"

"Domineering Cherry?"

"The robbery starts at two o'clock?"

"Fuck!"

Dong Dong couldn't pretend anymore and he wanted to cry but had no tears: Brother Zhu, why are you everywhere?

Liu Feng and Zheng Qingfeng watched on and laughed.

The class monitor patted the dormitory head on the shoulder and said, "Don't worry about whether Brother Zhu has made an appointment or not. You just need to know that you are still dating girls on the platform, and he has cooperated directly with the platform."

Zheng Qingfeng was listening at the side, and he just thought: Killing people is like destroying their hearts! Killing people is like destroying their hearts!

Dong Dong slapped away Liu Feng's right hand that was patting his shoulder, and said with gritted teeth: "Don't talk to me!"

"What's going on? Can you still be angry with Brother Zhu from a distance?" Liu Feng asked.

"Get lost! Don't interfere with my grabbing of milk tea!"

Liu Feng, Lao Zheng: "."

This is the good thing about Dong Dong, he has a good temper.

The slutty dog ​​had a lewd smile on his face, rubbing his hands in preparation for the grab, and said, "I can tell the girls then that the boss of Youcha is my good brother! Hehe!"

He firmly believed that with his golden right hand that had made him single for 18 years, he would be able to grab the milk tea!

When the countdown was 10 seconds, his fingers had been tapping on the phone screen non-stop.

We have a strategy, hehe!

As a result, when the rush to buy started, he clicked on it immediately, but the screen jumped and showed that it was sold out!

It’s gone in just one second. It’s gone in just one second!

"What the hell, what a broken network, it's definitely not my finger speed problem! You saw it, I clicked it in the first place, right? F*ck!"

Liu Feng and Zheng Qingfeng looked at each other in bewilderment.

How popular is Zhuge’s pomelo tea now?

“How many people are buying at the same time?”

[Momo] was also briefly surprised.

Not even one second. No, to be exact, maybe not even one second!

The technical guys in the data team began to feel confused: "Is this expensive milk tea really so popular?"

36 yuan for a cup of milk tea is really a sky-high price!

The person in charge of this collaboration on Momo's side is named Wu, which is a bit similar to the name of a top male star who later went in and operated a sewing machine, named Wu Yifan.

"Hurry up and check the data to see how many people are rushing to buy it!" he urged.

"OK."

Everyone looked at the long list of numbers, and some of the more active and expressive people gasped.

Although the platform has given great internal publicity to this collaboration, the numbers are still shocking.

"Hiss! More than 60,000 people are rushing to buy?"

If this data is placed in the era when live streaming is popular, it is really nothing compared with those truly awesome live streaming hosts.

But it has only been 15 years, and Momo has only just started to enter the e-commerce field.

"There are five cities in total, and the total is less than 500 cups."

"That means more than a hundred people have to grab one cup?"

What’s even more exaggerated is that this is only the first day of the collaboration and a lot of promotional work has not yet been done!

In other words, there may be even more people coming to buy the products in the future!

If you calculate carefully, for Yuzu tea, it only took half a second for sales of 17,820 yuan to be achieved.

It sold for more than 10,000 in just the blink of an eye. It's outrageous!

Wu Yifan took out his cell phone and opened Weibo to take a look.

The related entries of Yuzucha and Momo have now reached the 14th place in the hot search list.

The 19th on the hot search list is: [Yuzu tea domineering cherries].

“You don’t even need to spend money to buy trending searches, they will naturally rise to the top based on the popularity.”

Wu Yifan is now looking forward to seeing how these two trending searches will rank by the evening.

It is obvious that this collaboration between [Momo] and [Yuzu Tea] will become a grand marketing event!

As time goes by, the collaboration between [Momo] and [Yuzucha] has gradually fermented both on the Internet and in real life.

More and more people know that Youcha has launched a new product called Domineering Cherry.

More and more people know that Youcha has opened 18 new stores.

The weather in Beijing and Guangzhou was very good, and the queues were extremely long. Many people saw the pictures taken by passers-by on their WeChat Moments.

Yes, many people who bought milk tea would choose to post pictures on their Moments. Many people who did not buy milk tea could not help but take pictures of the queues and post them on their Moments, finding them very novel.

Of course, there were also people who cursed, calling those who were queuing up to buy milk tea psychopaths and idiots.

But no matter what, it can be said that in less than a day, more and more people in these five cities knew one thing: Youcha opened a new store here.

This small milk tea shop has sparked heated discussions among the public in big first-tier cities!

"Yuzucha has opened a new store!"

"Let me show you, there's a queue of people waiting in front of the Yuzu tea shop!"

"Baby, why don't we go buy it another day? There will definitely be a lot of people tonight. I think there will be a long queue in the first few days after opening."

"Are you crazy? Is it really that delicious?"

"Is there anyone who wants to form a team to queue up?"

“How can it be so popular after opening so many stores at once?”

"There are so many people with money and time to spare. There are so many fools who buy thirty-one cups of milk tea."

"I want to see who in my circle of friends will post pomelo tea today!"

Some local media and marketing accounts, as well as internet celebrities who like to take advantage of the hot topics, can be said to have come out in full force.

This makes the entrance of every pomelo tea store extremely lively.

The marketing model selected by Cheng Zhu was naturally Shenzhen, which was a timely rain.

It started raining heavily in Shenzhen in the morning today.

By the afternoon, the rain not only showed no sign of stopping, but it escalated from heavy rain to torrential rain!

Even so, there are still long queues outside every Yuzu tea store.

What’s interesting is that many people who were waiting in line here had a tacit idea at the beginning: “It’s raining so hard! There must not be many people! Go!”

When they arrived at the scene, they were immediately dumbfounded.

Sure, sure. You’re all smart as me, right?

The most embarrassing thing was that because the rain was so heavy, everyone was simply too lazy to go back in the pouring rain, so they just queued.

One of the classic Chinese quotes: "Now that you're here, you're here."

Chen Yue, the proprietress of Yuecha, stayed in her own store. At least half of the few customers in the store came here because the food at the Youcha shop was too scary!

She felt a headache as she listened to the chattering of these young girls.

It’s so low! It’s so low!

Although I made their money, it always felt worse than eating shit.

——How did it become a compromise?

And many people asked the store clerk: "Do you have cherries here?"

Okay, okay, you all want to drink whatever he serves, right?

What made her most frustrated was that many of these customers who came to Yuecha to spend some time were taking photos with their mobile phones.

She could roughly imagine what the captions would be like after these photos were posted.

For example, send it to a friend: There are not many people here.

For example, post on Moments: Let everyone see the comparison.

Chen Yue wore the coolest makeup today, and she couldn’t even remember how many times she had touched her hair in annoyance.

At night, she searched the Internet for news related to pomelo tea and content posted by marketing accounts. She actually saw that many people mentioned Yuecha and compared it with pomelo tea!

"He must have arranged this on purpose!" Chen Yue thought angrily in her heart.

Down! Too down!

Little did he know that Cheng Zhu didn't need to make any special arrangements, because everyone would compare similar stores.

In the past, you imitated me, tried to ride on my popularity, copied my products, and made yourself like me.

Well, now is the time for you to pay back your debt!

All the high-end internet-famous milk teas on the market seem to have become stepping stones for pomelo tea at this moment!

Your existence is only to contrast my popularity and highlight my fame!

The reason why Yuecha is so lucky and has become a typical example is purely because you were the most active some time ago, with financing, extensive coverage, and secretly using the routine of praising one and criticizing the other.

Several other brands have also been compared, but not as many as Yuecha.

What's more, our stores are all located in Century Plaza, so the comparison of business will be more intuitive.

Do you think we are going to have a head-on fight in the same shopping mall today?

But the actual situation is that the unrivaled Youcha said: Who are you?

Chen Yue is now holding the phone, cursing the ugly face of the marketing account in her heart.

"Didn't this marketing account praise Starbucks and criticize Yuzucha before?"

"Opening a pomelo tea shop across from Starbucks was described as an act of overestimating one's own capabilities."

"Why did you start licking today?"

"Why are you all so mean!" she gritted her teeth.

She opened the comment section and saw that many people were cursing this marketing account.

Some "class representatives" even took screenshots of the marketing account's previous text licking Starbucks and posted them in the comment section.

For a moment, the comment section became extremely lively.

A funny scene then occurred: people who liked Yuzu tea began to curse the marketing account, and people who hated Yuzu tea also cursed the marketing account when they saw him licking it like that.

There are always various controversies under the content related to grapefruit tea, and there are also many people who criticize this internet-famous milk tea.

Now everyone has inexplicably formed a united front.

Many netizens: "The Internet has memory!"

Little did he know that Cheng Zhu had paid specifically for these accounts to criticize Youcha and lick Starbucks.

Today, they came to lick the pomelo tea again, and Cheng Zhu also paid for it.

Yes, he deliberately went to find the same group of people!

Cheng Zhu: “No one knows marketing better than me.”

(ps: Ask for monthly tickets at the end of the month~)

(End of this chapter)