Chapter 426 Little Green Tea Yiyi

On the Internet, the hype about the "Passion Fruit Double Hit" is still going on.

It is hard to imagine that the marketing strategy of a cup of milk tea would be linked to the word "beauty".

This is simply outrageous!

You know, if it is traditional milk tea in the past, the main point is: gain happiness in unhealthy ways!

Who dares to market like Cheng Zhu?

When people promote a food, they focus on the calories and sweetness, saying that it won’t make you fat.

How could anyone dare to link milk tea with beauty?

Of course, Cheng Zhu mainly does soft advertising.

He would not directly link the "Passion Fruit Double Bang" with becoming beautiful.

Because he knows very well: the girls will do this themselves!

You just need to give the sisters some guidance and they will create a grand online carnival on their own.

In reality, there are many young girls who don’t necessarily want to be internet celebrities, but they are very keen to generate some traffic online so that their posts can attract more attention.

Generally speaking, judging from the frequency and content of posts on WeChat Moments, women are naturally more likely to share than men.

Once some things are associated with the word "becoming beautiful", girls will go crazy.

Its nature is a bit like what you say to a man: This thing is an aphrodisiac.

For many men of a certain age, as long as it is related to the word aphrodisiac, it means: eat, eat, eat, I eat as much as I want!

I'm not kidding, I just simply love to eat this stuff!

Looking at the parents of many people, did they have no resistance to aphrodisiacs at all?

Alas, there is nothing you can do about it when you reach middle age.

On the Internet, Yuzucha has been marketing the niche fruit passion fruit.

Under deliberate guidance, the attention paid to [Passion Fruit Duet] can be said to be soaring!

In the comment section, once someone mentions this milk tea, there will be a heated discussion below.

As we all know, girls are very cute creatures, and when they speak, their tone of voice is often exaggerated.

Just like when boys eat, they may generally say "not bad" or "quite delicious".

When girls give compliments, they say “super delicious”, “explosively delicious”, “invincible delicious”!

Therefore, when everyone was praising the passion fruit double hit, the tone was like that of a marketing gang.

“Sisters, this milk tea is a no-brainer!”

"I drank it yesterday, and my stomach became smoother, and it’s the antidote for constipation! It’s a great oil remover!"

"Sisters, charge!"

"Super delicious!"

There really isn't any of Cheng Zhuqing's navy here.

Again, he can only guide public opinion.

After all, he is confident in the taste of his own products.

He knew very well that if he was not confident about the taste, then he would just be cutting a wave of leeks in the early stage.

This is not what Cheng Zhu wants, and it will also indirectly affect the sustainable development of the brand.

The sweet and sour passion fruit series has indeed stood the test of the market.

So, he was not panicked at all.

The most important thing is that he understands women too well and he knows exactly what women’s real needs are.

"In this world, there are only a few girls who don't like milk tea."

However, drinking milk tea does bring many disadvantages.

So, he needs to give his sisters an excuse to drink milk tea!

You don’t care whether drinking it can make you more beautiful or not, or whether it can achieve the same optimal effect as eating passion fruit directly.

Anyway, I've given you an excuse to drink milk tea.

It’s your choice whether to drink it or not!

This is the second purpose of Cheng Zhu’s marketing campaign.

So that you can convince yourself, so that you can drink with peace of mind, so that you can drink one cup every day!

Just now, the following scene happened in the University of Science and Technology.

Chen Tingting, the league secretary of Computer Science Class 2, sent a WeChat message to her boyfriend Liu Feng, the monitor of the class.

"I want the new style from Chengzhu's store!"

Liu Feng was surprised: "Didn't you say last week that you would give up milk tea this month?"

The reason why he said this last week was because the two of them went to rent a room outside the school on the weekend.

After the whole process, Chen Tingting lay beside him and felt like she had gained weight.

Then, there was the vow to quit drinking milk tea.

Chen Tingting looked at the content sent by Liu Feng and directly threw the efficacy of passion fruit over.

This made Liu Feng stunned.

His first thought was: "Wouldn't it be better to just eat the passion fruit?"

Fruits must be cheaper than Zhuge’s milk tea, so it should be more effective if you eat them directly, right?

The moment he came up with this idea, he didn't know that his roommate had already turned into a "wallet assassin"!

Chen Tingting immediately sent a WeChat message: "I can't stand the sour taste of passion fruit when I eat it directly. I saw that many people online also felt that they couldn't get used to it at first and couldn't swallow it at all."

In fact, the taste of passion fruits cultivated in the next few years will be better than the previous generation.

But it’s only been 15 years after all.

"Oh, I see." Liu Feng understood.

He has never eaten passion fruit.

"Okay then, I'll take you to buy it after class." Liu Feng agreed.

"Okay, muah, my husband is the best." Chen Tingting, who had broken her vow, was immediately delighted.

In this way, Cheng Zhu, the "wallet assassin", successfully took away more than sixty yuan from his roommate's pocket.

【Yuzu Tea】As an online celebrity milk tea shop, every time it launches a new product, there will be a large number of people coming to buy it to follow the trend.

And this time, these people clearly felt that this trend was very strong!

Yes, it was very windy this time!

The number of people queuing outside the milk tea shop is about the same as the last time they collaborated.

Many girls have a simple idea: "Passion fruit milk tea is perfect for posting on WeChat Moments!"

First of all, passion fruit is considered a niche fruit these days.

In the eyes of many people, niche means: high-end, stylish, classy, ​​and tasteful!

Although there is no logic here, this is the nature of many people.

Secondly, passion fruit has become quite popular recently. Many beauty bloggers are recommending the consumption of this fruit, and many girls are also spreading the word about it.

Posting this is to tell everyone that I am working hard to become more beautiful.

Of course, thirty yuan a cup of milk tea is not cheap.

This price is enough to buy a lot of passion fruit.

The main reason is that people who have tried it say that the taste is very special, sour and sweet, completely different from regular milk tea!

Speaking of which, the difference in taste between this sweet and sour fruit milk tea and traditional milk tea is the biggest.

Some boys may not like to drink something sour, but girls seem to be different.

This passion fruit double shot from Yuzucha has a very special taste and is very refreshing to drink!

This is related to the characteristics of passion fruit itself and the use of jasmine tea as the base.

Passion fruit itself has the effect of promoting salivation and quenching thirst, and has a unique fruity aroma. Paired with the fragrance of jasmine tea, it tastes refreshing and has a special aftertaste.

In comparison, the vitamin C supplement lemon tea produced by Yuecha is simply inferior in every way!

As a result, on the first day of the new product launch, the grapefruit tea business could only see a slight increase.

But on the second day after the new product was launched, the overall business increased significantly again.

When Chen Yue arrived at Century Plaza, she could clearly feel that Yuecha’s Century store’s business was declining!

The reason is simple, the customers were attracted to Yuzu tea.

She walked over and took a look, and found that the Youzu tea business was already firmly ahead of hers.

"But my collaboration isn't over yet!"

“I’m clearly still increasing my investment in online marketing!”

As for Yuzu tea, there was no big move, except for the launch of a new fruit tea.

But what's outrageous is that the effect brought by this is even catching up with the last time when it collaborated with Momo and launched the [Bao Da Cherry] series!

As an international student, Chen Yue consumed passion fruit for a long period of time during her study abroad.

Anyway, it does have some effect.

But she wondered if this was a bit too coincidental.

"I launched lemon tea that supplements vitamin C, and you launched passion fruit tea that is also rich in vitamin C."

"I'm collaborating with Jumei, and the new product you're launching is also aimed at improving beauty."

She didn't believe it was a coincidence!

However, developing new products takes time.

"It's impossible that I just made some progress and he developed a new product the next day. This is impossible. How can it be so fast?" Chen Yue was a little confused.

However, as some marketing accounts on the Internet have said, she also feels that now it is like a tit-for-tat business war!

Yes, there are already marketing accounts on the Internet leading the trend, saying that Yuzu Tea launched this new product to compete with Yuecha’s lemon tea!

This was actually deliberately guided by Cheng Zhu.

"You guys are doing a joint venture, so the traffic is quite huge!"

"Okay, let me join in!"

"Just let me take a breath!"

Anyway, we have the best product strength against you. As long as we market them together, the one that will profit in the end will definitely be Yuzu Tea!

Even if you, the female boss, personally post photos to market yourself, it will be useless.

Indeed, I think you are quite pretty.

But what does your beauty have to do with us?

But my passion fruit is different.

This is a one-sided massacre!

It’s a massacre at every angle!

This brought Chen Yue's good mood to an abrupt end, and the past two days were pretty bad.

"Targeting me, he is definitely targeting me!"

"And they are targeting every aspect!"

"Go down, this man is too low-key!"

She began to wonder what this man looked like in real life.

The relevant person in charge at Jumei Youpin was also very depressed.

They also had a meeting today.

During the meeting, a senior executive of the company questioned: "Why don't we just collaborate with Yuzu Tea?"

If Chen Yue heard this, it would definitely be a heart-wrenching blow, and it would be a fatal blow!

However, you can't blame him for saying such things.

Jumei is a vertical e-commerce platform that mainly sells cosmetics, skin care products, etc.

The effect of these things is to make women beautiful.

Look at the passion fruit double hit, isn’t it a coincidence?

What a crap lemon tea, at best it's just slightly related to the tone of our platform.

This passion fruit double shot is a perfect match for us!

[Jumei]×[Passion Fruit], this collaboration is a real double whammy!

At the end of the meeting, even the person in charge of this joint event had a buzzing mind.

The same thought came to her mind: "Yeah, why don't we just collaborate with Yuzu Tea?"

As time goes by, the collaboration between Yuecha and Jumei has come to an end.

During this period, the popularity of Yuzucha's "Passion Fruit Double Hit" is still rising.

I have to say, this fruit tea has a great name.

If you want a shot, I'll throw you Yuecha.

There is still one more shot, I will throw it to your co-signer.

——Snap!

Cheng Zhu: No way, no way, you don’t think you can fight me just because you’ve signed a joint name, right?

These days, if the weather is good, the output of a single Youzu tea store can approach 3,000 cups.

In other words, it is only slightly worse than when it first collaborated with Momo.

The price of passion fruit tea is 32 yuan per cup, which is not very high and is the normal price for pomelo tea.

This has resulted in the total daily sales of Youcha’s 19 stores fluctuating around 1.7 million!

Plus, [Persistent Visit] is also making money there.

Every day when Cheng Zhu opened his eyes, money started flowing into his account.

He is now living the life of an "ordinary college student" and his daily expenses are not high.

"You can't spend it all, you can't spend it all!"

What’s interesting is that today is Friday, and Cheng Zhu received a WeChat message from Zhang Qiqi.

This internet celebrity school beauty has always been a very useful tool. Whenever a new product of Yuzu tea is launched, she will actively help promote it.

As for Cheng Zhu, he only needs to do one thing to make Zhang Qiqi full of motivation and hook her into a black bass.

That is, every time she posts on Weibo about [Yuzucha], the official Weibo account of Yuzucha will turn over and like her content!

Youcha now has a complete team that is responsible for the fan flipping work.

The account Zhang Qiqi is Cheng Zhu’s personal account, and the official Weibo team will not miss it.

If someone always gives out pomelo tea, it won’t be picked out every time.

But Zhang Qiqi is different. She gets liked every time she posts.

Therefore, even if Cheng Zhu doesn't chat with her much on WeChat now, she will make up for Cheng Zhu herself.

"He must be very busy at work now, which is normal."

"It's better for men to stay busy."

This meant that every time Zhang Qiqi took the initiative to come to Cheng Zhu to chat, she needed to find an excuse.

And today, her excuse is her cousin.

"Junior, my cousin said she wants to come to Hangzhou to play on the weekend and buy passion fruit for pomelo tea, hahaha." She also sent a laughing emoticon, as if she was sharing interesting things in her life.

After Cheng Zhu took a look at WeChat, he immediately found it interesting.

Yiyi wants to come to Hangzhou on the weekend?

But according to his plan, he was going to Tai City this weekend.

"Interesting, quite interesting!" the dog man thought to himself.

He immediately replied: "Okay, I'll treat you to milk tea then."

After saying that, he handed over a milk tea voucher.

[Yuzu Tea] does have milk tea redemption coupons, but a single WeChat account can only receive one.

Zhang Qiqi, who had already been hooked into becoming a black bass, felt sweet in her heart just because she received the redemption voucher from the milk tea tycoon.

"Thank you, junior!"

This internet celebrity school beauty also posted an emoticon of a little girl blowing a kiss.

Little did he know that Cheng Zhu turned around and opened the chat box with Meng Yiyi, and directly sent a redemption voucher without typing anything.

Sure enough, Yiyi did not take the exchange voucher immediately, but asked: "Brother Cheng Zhu, did my sister tell you that I want to come to Hangzhou to buy milk tea?"

"Right." Cheng Zhu typed back, "This milk tea coupon can only be used once per number, so I can only send it to you and your sister separately."

Yiyi quickly received the exchange voucher and said, "Thank you, Brother Cheng Zhu."

Then, she started typing: "Brother Cheng Zhu, will you go to the store on Saturday?"

"What's wrong?" Cheng Zhu asked knowingly.

"I made a bag of cookies for you and your sister. If you're going to be at the store on Saturday, I'll leave them for you," she replied.

Yiyi didn't say he wanted to meet.

Because she knew very well that Cheng Zhu's time was precious.

If you want him to take time out to meet you just for a bag of cookies you made yourself, then you are really overthinking it.

She just wanted to make a small presence felt.

Cheng Zhu looked at his phone, smiled slightly, and found it more and more amusing.

The high school student Yi Yi is a little different from the Yi Yi he met later. Can Cheng Zhu find something new in her?

It is actually very interesting to find different freshness in the same person.

He began to type: "I'm afraid not, because I have to go to Tai City on a business trip this weekend. Thank you for your kindness."

He pretended that he didn't know she was from Tai City.

"Oh! You are coming to Tai City! I'm in Tai City!" Meng Yiyi sent a message immediately.

"Are you from Tai City?"

"Yes, a native of Tai City, I can be your tour guide."

Cheng Zhu's goal had been achieved, so he just chatted briefly with Yi Yi for a few more sentences and then said he had to go get busy.

"Next, it depends on your performance, Yiyi." Cheng Zhu thought.

It is said that it is easy to change the country but difficult to change one's nature.

Although the current Yi Yi is much smaller than the Yi Yi in Cheng Zhu’s memory, there are definitely some similarities between them.

At this moment, in a community in Tai City.

Yiyi, wearing a high school uniform, had just returned home from school and was sitting on the sofa playing with his cell phone.

The ordinary high school uniform has a unique beauty on her.

Youthful, pure and fresh.

This pure little white flower has a simple ponytail and her skin, without any makeup, is so white and tender that it seems as delicate as a baby's.

Her skin is very good, very tender and smooth.

Cheng Zhu has a deep understanding of this point.

At this stage, Yi Yi is younger and her skin condition will only be better than many years later.

She is going to go to college in the second half of the year, but her slightly childish face gives people the feeling that she has just entered high school.

The underage girl took the phone, pondered for a moment, and started typing.

She was sending a WeChat message to her cousin.

"Thanks to the fact that only one milk tea coupon from Youcha can be redeemed per person." Yiyi thought to herself, feeling fortunate.

After a round of analysis, she came to a basically certain conclusion in her mind: Zhang Qiqi definitely didn't know that Brother Cheng Zhu was coming to Tai City on a business trip!

That's great, isn't it?

She began to type: "Sister, I'm so sorry. I really don't want to stand you up, but I may not be able to come to Hangzhou tomorrow."

(ps: Give me some monthly tickets~)

(End of this chapter)